1. Buchknacker: A case study IFLA/LPD, Leipzig, February 11, 2015

2. Project motivation Provide access to books for children and adults with dyslexia Awake joy of reading Expand use of existing media for visually impaired (DAISY) Build on success in other countries

3. Solution: Download platform Use with personal login, free < 18y 30’000 audio books and e-books: - 2’000 books for children - easy reader books - reading promotion program (link) - audio sample for audio books Basic information on dyslexia/test iOS app for audio books Online player for audio books CMS Iguana 3, V-Smart 2.5

4. Design Colorful design appealing to children/youngsters Clear navigation Visual support from pictures, icons and videos Little and easy-to-understand text Reading-out function

5. Promotion: Target groups Schools (teachers, therapists) School psychologists (diagnosis) Health care professionals Libraries (school, public) Dyslexia organization Parents Media Focus on multipliers Focus on mandatory schooling

6. Promotion: Channels Direct marketing Advertising and media - Google AdWords - Banner/GDN - Print advertising - Press release Exhibition and events Test-login for professionals Printed materials - Flyer - Poster A3

7. Promotion: Benefits Audio books: Unabridged: reading strategies with printed book Talking speed adjustable Less reading out for parents E-books: Font and size adjustable Synthetic voice Spoken word is marked For computers, tablets, smartphones

8. Results 500 users with dyslexia (Jan 15) 4’400 downloads 2014: - 80 % audio books - 20 % e-books Great feedbacks from professionals, parents and kids!

9. Challenges Understand dyslexic needs Legal constraints Proof of dyslexia Technical solution DAISY format: programs/apps for mainstream devices - current formats - project full text full audio Dyslexia is not yet widely discussed in public How to reach dyslexic persons after schooling

10. Project Development: Milestones  SBS opens up for print disabled (Q1/2010)  Learn about experience of partner libraries (Q1/2012)  Concept for Swiss market (Q3/2012)  Kick-off development team (Q4/2012) - Launch download platform for visually impaired (Q1/2013) -  Launch www.buchknacker.ch (Q4/2013) Accelerated project progress thanks to best practice examples and existing technical solutions!

11. Contact Buchknacker c/o SBS Grubenstrasse 12 8045 Zurich Switzerland +41 43 333 32 00 info@buchknacker.ch www.buchknacker.ch