2. Overview Estate Owned by: The Tasca d'Almerita family Wine Region: Sicilia Winemaker: Laura Orsi Estate Founded: 1830 Winery Production: 3,300,000 Bottles Count Lucio Tasca-current owner

3. Location Tasca d'Almerita has estates throughout the islands of Sicily. The heart of the Tasca estate is situated in the Sclafani countryside, between the provinces of Palermo and Caltanissetta. Surrounded by profuse and varied flora and fauna, including palms, almond trees, and acacia. A microclimate ideal for wine cultivation thanks to an altitude that varies between 1,300 to 2,500 ft and a temperature range that averages about (59°F at night.

4. History For two hundred years the Tasca d'Almerita family has tended this land lovingly and expertly, constantly seeking ways to render our task more pleasurable. For eight generations the family is linked to two extraordinary places which are part and parcel of Sicily's history: – The Regaleali estate which now stretches over 1,500 acres at the very center of Sicily – Villa Tasca (formerly Villa Camastra) in Palermo, goes back to the middle of the 15th century. It was first a hunting lodge, and because of this was transformed to a holiday home.

5. History Tasca counts have always spearheaded a can-do culture, being the first to introduce any innovations in farming technology and cultivation techniques. The heart of the family’s wine production is the Regaleali estate: the result of the joining in 1837 of the influential Tasca family and the historic farm, Regali Ali, located in the island’s mountainous center. While the history of Tasca d’Almerita dates back to the 19th century, it was Count Giuseppe Tasca who started a new era for the winery and the Sicilian wine business in the late 1950s. He devoted himself to the promotion of Sicilian wines and introduced a new business model based on quality and innovation rather than quantity and bulk production. He invented the winery’s two flagship wines: Rosso del Conte and Nozze d’Oro.

6. History From the late 19th century through the early years of the 20th, Regaleali upgraded and specialized, succeeding in making itself stand out from the under-developed region around to become a model agricultural business. From the mid-20th century onwards, the family firm grew and developed, inventing, producing and distributing the wealth of this land and spreading its values: solidity, consistency and simple hard work. Today the winery is run by the Tasca d’Almerita family with Count Lucio (Count Giuseppe’s son) as President and his two sons, Giuseppe who serves as Vice President and Alberto as Managing Director.

7. History In addition to the wines, the estate is practically self sufficient, producing most of the vegetables, fruits, wheat, olives, cheeses and meats they need. The property also now supports a renowned cooking school founded by Anna Tasca Lanza. The winery is one of the few adopters of the SOStain system of sustainable agriculture. Tasca d'Almerita now has almost 1,500 acres planted with vines, and exports its produce to four continents.

8. History The firm runs five producing estates. Regaleali Estate – The true hub, extends across for 1,250 acres amidst a dramatic hilly landscape at the edge of the provinces of Palermo and Caltanissetta. The Whitaker Estate – Joint venture in the province of Trapani between the Whitaker family and Tasca d’Almerita family. The Capofaro Estate – In 2002, the family purchased vineyards on the small island of Salina to create Tenuta Capofaro, which produces elegant sweet wines with high acidity yet fresh balance throughout. The Tascante Estate – The Sciarananova and Boccadorzo estates on the Etna volcano (in the province of Catania) where vineyards are surrounded by centuries-old chestnuts woods and where the earth shows its full energy. The Sallier de La Tour Estate – Tasca partnered with Sallier de la Tour in the Jato valley to create a model company and a brand.

9. Philosophy “No fruit without roots”…the Regaleali estate is emblematic of the history of Sicily: a rich tapestry woven of many cultures and flavors. The Tasca family have worked for generations to maintain the singular and precious character of Sicilian wines.

10. The Regaleali Estate For generations, the Tenuta Regaleali estate has been at the heart of the Tasca d'Almerita family's wine production. Stretches over several hundred acres through the Sicilian interior between Palermo and Caltanissetta, to the Sclafani Bagni hills where the heat so typical of this Mediterranean region is less intense. On land rising to 3,00 ft above sea level, the large diurnal range means fruit matures more slowly, and a greater range of grapes can be grown. A triumphant example of diversification, environmental protection and biodiversity.

11. Owner Alberto Tasca - Managing Director Born in Palermo, Sicily and graduated from the Swiss College Institut Montanan in 1989. Worked for the family real estate company, while at the same time pursued his lifelong passion for car racing. In 1992, he received an award for Best Newcomer in racing, while winning second place in the Formula Europa Italian Championship with an Alfa Romeo Boxer. In 1993, Alberto decided to dedicate himself full-time to Tasca d’Almerita. Started work in the vineyards, and in the following years, his responsibilities at the winery grew to include purchasing and account management. One of his main accomplishments was a comprehensive re-design of the company’s data processing systems. In 2001, Alberto was names Commercial Director and Chief Executive Officer at Tasca d’Almerita holding. That same year he managed the acquisition of Capo Faro, a top-class estate & resort in Salina. Alberto is married to Francesca Borghese and they have two beautiful children: Alessandro Leone and Niccolo’.

12. Owner Giuseppe Tasca - Vice President Giuseppe was born in Palermo, Sicily. Decided to concentrate his studies on agriculture at the Catholic University of Piacenza, specializing in viticulture. Under the guidance of Professor Mario Fregoni, he researched natural antioxidants of wine. Returned to the family winery, where he focused on every aspect of wine production. He was named Director, thus given the responsibility for reaching a new level of quality in the vineyards and the cellar. Began exploring eco-sustainable methods of agriculture. Research led him to plant experimental vines on the property, and to improve the techniques used for the traditional varieties already planted. Today, he is Vice-President of Tasca d’Almerita In 1992, Giuseppe married Luisa Mainardi and they have two children: Lucio and Martina.

13. Winemaker Carlo Ferrini – Winemaker Born in Florence, he graduated from the Faculty of Agrarian Science at the University of Florence in 1978 Began an association with the Chianti Classico Consortium, taking charge of the organization's Technical Office in 1986. Served as Technical Director of the Chianti Classico 2000 experimental research project, an assignment which allowed him to develop special competence in the selection of Sangiovese clones. Today, Carlo is widely recognized as one of the leading experts on Sangiovese. In 1991, he was admitted to the Academy of the Vine and Wine and the following year to the Academy of Oenology. In 1992, he began his career as a free-lance consultant. Has collaboration with Tasca d’Almerita and Valle Reale. Received many awards and accolades for his wines in the authoritative Gambero Rosso Guide to Italian Wine. Named Winemaker of the Year in 2000.

14. Key Selling Points 1.Tasca is the leader in estate grown Sicilian wines 2.Rosso del Conte is the first known Iconic Sicilian wine 3.Terroir driven wines that show balance and elegance, something not always found in Sicily’s wines 4.Represent great value for price 5.Pioneer of the SOStain project of sustainable agriculture 6.Regaleali line is well suited for floor and pour 7.Leone and Lamuri are premium terroir driven estate wines that are consumer and food friendly

15. Building The Brand 1.The Tasca family has been managing the estate for 8 generations 2.Their knowledge of the agriculture and viniculture of the area is unsurpassed 3.Rosso del Conte, the first iconic Sicilian red wine 4.Develop both volume and distribution with Regaleali Bianco and Nero d’Avola 5.Target Leone and Lamuri for independent fine wine shops and on premise, as premium terroir driven Sicilian estate wines

16. Regaleali Bianco Sicilia IGT Leone d’Almerita Sicilia IGT Regaleali Nero d’Avola Sicilia IGT Lamuri Nero d’Avola Sicilia IGT Distribution Channel On Premise: 50% Off Premise: 50% Varietal Composition Inzolia, Catarratto and Grecanico 100% Nero d’Avola **CHANGED IN 2011 to Catarratto, Pinot Bianco, Sauvignon and Traminer Aromatico Competitive Set Cusumano(Vin Divino) $10-14 Rapitala’Cusumano Benuara - $15-20Cusumano Angimbe - $15-17 Planeta La Segreta Bianco - $14 Corvo Nero d’AvolaCeuso (Vias) - $13Donnafugata Anthilia - $15 Donnafugata (Folio) - $19Planeta La Segreta Rosso Tenuta Rapitala ‘Nuar’ (Wildman) - $16-18 Benanti Pietramarina - $47 Rapitalà - $12Cusumano - $10-14Valle dell’Acate - $15Planeta Cometa PricingSRP: $14.99 SRP: $19.99 Min. SRP: $12.99 Min. SRP: $17.99 BTG: $9-10 BTG: $13-14 Wine List: $30-40 Wine List: $40-50

17. Almerita Brut Contea di Sclafani DOC 100% Chardonnay Created in 1990 as a sparkling wine for the friends of Count Giuseppe Tasca, this is a brut "millesimato" or vintage wine. Almerita Brut is patiently matured on the yeast for 23 months. Aromas of exotic fruits, melted butter and lightly toasted bread. On the palate it is creamy and delicate; with a harmonious and balanced finish.

18. Cabernet Sauvignon Contea di Sclafani DOC 100% Cabernet Sauvignon This 'Super Sicilian' has focused the entire world’s attention on this island's extraordinary, but somewhat hidden, potential for creating truly impressive wines. Bouquet of red cherries, wild berries, vanilla, black pepper, tobacco, cinnamon, mint and sage. Silky, yet concentrated, elegant and balanced with a persistent finish. Highly recommended with roasted, stewed or grilled red meats and aged cheeses.

19. Capofaro Malvasia di Salina IGT 100% Malvasia “Faro" means "lighthouse" in Italian. Candied aromas of raisins, apricots, and lilies complement undertones of black pepper, mangos, and lemongrass. It is a perfectly balanced wine, one that is fresh, fruit-forward, and savory at the same time. Pair with macaroons, mousse pâté, butter- poached pears, and mango gelato.

20. Chardonnay Sicilia IGT 100% Chardonnay This wine sees some aging in new oak which makes it a combination of Old World terroir with a hint of New World style. Layered aromas of pineapple and ripe tree fruits complement undertones of candied fruits and white chocolate. On the palate, it is elegant and supple with zesty acidity. Pair this wine with fish prepared al cartoccio, soubise sauces, roasted chicken, and even salmon a la plancha.

21. Cygnus Sicilia IGT 58% Nero d'Avola and 42% Cabernet Sauvignon Cygnus is the Latin for “swan” (cigno in Italian) and also the name of the swan- shaped constellation. Aromas of dark fruit, graphite, mulberry, mocha and cherry. Additionally, aging in barrique imparts aromas of vanilla, tobacco, black pepper, which increases the complexity of this wine. On the palate, it is rich, generous and complete. A sumptuous match for rich, meat-based pastas, roast beef and veal.

22. Diamante Passito Sicilia IGT 60% Moscato and 40% Traminer Aromatico Diamante d'Almerita (the “diamond” of Almerita) is the culminating expression of founder Count Giuseppe wanting to renew his promise of eternal love to his wife Franca. Bouquet of candied fruit. Made by combining two fragrant varieties, this wine is velvety and rich with an eternally long finish. Pair with foie gras, blue cheese, tatins, and cannoli.

23. Lamùri Nero d'Avola Sicilia IGT 100% Nero d’Avola Lamùri is “love” in Sicilian dialect. Aromas of black cherry, blackberry, vanilla, tobacco and wild herbs. On the palate, this wine is incredibly rich, with velvety tannins and a refreshing acidity. Recommended with Mediterranean fare, such as pasta, roasted lamb and barbecued kebabs or ribs.

24. Le Rose di Regaleali Sicilia IGT 100% Nerello Mascalese Aromas of cherry, raspberry, blackberry, and-appropriate to its name-rose petals. Rich on the palate with refreshing acidity and a long, flavorful finish. Perfect pairing for tuna, salmon, poultry, pork, and flavorful pasta dishes, this wine is universally food- friendly.

25. Leone d'Almerita Sicilia IGT 45% Catarratto, 35% Pinot Blanc, 18% Sauvignon Blanc, and 2% Gewurztraminer Named after Tasca d’Almerita’s coat of arms. Aromas of pink grapefruit, orange blossom, white peach, and pineapple. On the palate, it is fruit-forward and rich with good acidity and a pleasant finish. Pair this wine with calamari fritti, remoulades, roasted chicken, and migas.

26. Nozze d'Oro Contea di Sclafani DOC 78% Inzolia and 22% Sauvignon Tasca Founder Count Giuseppe Tasca made this for his golden wedding anniversary, or 'nozze d’oro' in Italian. Aromas of apple, peach, melon, jasmine and honey. Fruity and fragrant, with balanced acidity and a persistent finish. This is a romantic wine for special occasions.

27. Regaleali Bianco Sicilia IGT 40% Grecanico, 25% Catarratto, 20% Inzolia, and 15% local white blend This was the first wine produced by Count Tasca d’Almerita on the Regaleali estate. Aromas of green apples and pitted fruits complement undertones of pears and grapefruits. On the palate, crisp acidity and a rich body. This wine is great as a sipping wine, but it also pairs well with antipasti, ceviche, pulpo gallego, and Asian cuisine.

28. Regaleali Rosso Sicilia IGT 100% Nero d’Avola Cultivated in the heart of the island, this wine expresses itself in old-world style and elegance. Layered notes of cherry, mulberry and raspberry. On the palate, it is complex and supple, with ripe berry flavors framed by silky tannins. The right choice for eggplant parmigiana, pasta with meat sauce, meatballs, sausages, pizza and roasted meats.

29. Rosso del Conte Contea di Sclafani DOC 95% Nero d'Avola and 5% Cabernet Sauvignon and Merlot In the late 1960's, founder Count Giuseppe Tasca decided to create a special reserve of Regaleali Rosso. Aromas of Marasca cherries, along with walnut husks, vanilla, mint, sage and tobacco. A rich, well-structured red with a silky mouth- feel and a concentration of flavors that culminates in a lingering, satisfying finish. Pair with hearty meals based on steak, pork or lamb, cassoulet, rich stews and aged cheeses.