1. Bradford-Yorkshire Urban Heritage Re-branding

2. Before Re-branding Bradford had become an important town in the woollen industry during the industrial revolution. In the year 1850 there were over 100 wool mills in the town and the population had risen to 100,000 compared to 16,000 50 years previously. However as the woollen industry in the U.K began to face decline Bradford struggled to replace its closing factories and mills.

3. How’s It Being Done? Bradford is undergoing a transformation. They are redeveloping and restoring their historical buildings merging the architectural past with the future reaching the Districts potential. A range of major new schemes are planned for the city, including the £340m Westfield Bradford shopping centre. Combined with schemes across the District, Bradford is being transformed into a desirable place to live, work, learn and be entertained.

4. Haworth The nearby village of Haworth is a famed literary heritage sight as it is the birth place of the Brontë sisters: Charlotte (author of Jane Eyre), Emily (Wuthering Heights) and Anne. This village has become a tourist attraction and so vital source of income in the local area. Many events are hosted in the area throughout the year in order to attract a wide range of visitors to the area, these events include: - A 1940’s weekend. - A 1960’s weekend. - A Brontë vintage gathering weekend. - A diesel weekend. - The Haworth Arts Festival

5. Saltaire Saltaire- is purpose built model village next to Shipley in West Yorkshires Bronte country. The village itself was built in the nineteenth century by the Victorian philanthropist Sir Titus Salt, to provide self-contained living space for the workers at his woollen mills, a welcome alternative to the then "dark satanic mills“. Other buildings in the village have now been similarly transformed into shops, licensed restaurants and pubs In December 2001 Saltaire was designated a World Heritage Site by UNESCO, thanks to the hard work of a dedicated group of locals who mounted a successful bid to get the village recognised for its historical significance at the international level.

6. Alhambra Theatre Described as the jewel in the crown of the city, The Alhambra Theatre in Bradford was built in 1914 and refurbished in 1986 with stunning results. Today, the Alhambra is regarded as North England’s premier touring venue and hosts the best in large-scale entertainment from ballet and opera to variety and comedy, musicals etc. The facilities of the building and high quality of the programme ensure that the Alhambra Theatre is popular with patrons throughout the region as well as being a source of pride in Bradford.

7. The Industrial Museum Armley Mills, once the world’s largest woollen mill, is now an award-winning industrial museum. There have been mills on this site since the 17th century, the original buildings having been developed in the late 18th century when a woollen mill and a corn mill were built.

8. Re-branding Results 8 million tourists are now attracted to the Bradford district each year. Bradford has been very forward thinking in the way it has developed its tourist industry, focusing on several factors, not just the old mills. For example there is the “gastronomic curry trail” and a recent proposal to develop a spice market in the area which would bring a wider range of visitors to the area.