1. Kellogg Innovation & Entrepreneurship Initiative Linda Darragh Executive Director KIEI _______________ __ Info. Session Feb. 7, 2013

2. Creating a Research Structure That Drives New Dialogues Accounting Finance Management & Organizations Management & Strategy Managerial Economics and Decision Sciences Marketing Markets & Customers Architectures of Collaboration Innovation & Entrepreneurship Public/Private Interface

3. Kellogg Innovation & Entrepreneurship Initiative Social Entrepreneurship (SEEK) Kellogg Innovation & Entrepreneurship Initiative (KIEI) Heizer Center for Venture Capital & Private Equity Levy Institute for Entrepreneurial Practice Center for Family Enterprises Center for Research in Technology & Innovation/KIN

4. The New Vision for KIEI KIN, CRTI, Social Entrepreneurship Corporate Innovation Heizer, Family, Social Entrepreneurship Growth & Innovation Levy, Heizer, Social Entrepreneurship New Venture Creation

5. New Venture Creation | Curriculum Reports + Canvases

6. Entrepreneurship | A Launch Pad DiscoverIdeation Launch New “Discovery” Course (ENTR 462) Curriculum Framework Courses Entre. Org., IP, Selling, Digital Marketing, Pricing NUvention & Innovation Lab NUvention: Energy, Web, Impact, Medical Experiential Courses PE, VC and Entrepreneurship Labs NU Cross- Campus Business Competition Alumni and Community Mentors, Speaker Series, EIRs, Industry Meet-ups, Incubators, Internships, INVO, Student Clubs Local Angel Groups & Accelerators Engagement

7. New Venture Creation | New Courses A. Lean Launchpad Courses ENTR 462: Entrepreneurship and New Business FormationENTR 462: Entrepreneurship and New Business Formation | David Schonthal Spring Quarter | Wieboldt Hall | Wednesday This new version of 462 focuses on the initial stages of idea generation, team formation and testing key assumptions of a business idea. Content of the course will focus on the “discovery” process, often referred to as Stage Zero in the innovation process.

8. New Venture Creation | New Courses B. Framework and Tactical Courses MKTG-961-A: Entrepreneurial Tools for Digital MarketingMKTG-961-A: Entrepreneurial Tools for Digital Marketing | Sean Johnson Spring Quarter | Weiboldt Hall | Monday This course is based on the framework of the customer relationship funnel but focuses solely on the web/mobile channel. This class is very hands on and tactical, giving you exposure to the basic concepts of UI/UX, A/B testing, conversion funnels, SEO, SEM, Google Analytics, Google Webmaster Tools and much more. MORS 952-B: The Entrepreneurial Firm: Building the Winning TeamMORS 952-B: The Entrepreneurial Firm: Building the Winning Team | Joe Dwyer Spring Quarter | Weiboldt Hall | Monday This five-week course explores the factors that define high-functioning teams, and offers frameworks and approaches to assembling, motivating, and coordinating effective teams in highly fluid and challenging contexts. Topics include the psychology of teams, legal aspects of team building, and how to divide responsibility, compensation, and equity among the founders. ENTR-965-0: Global Governance for Privately Held CompaniesENTR-965-0: Global Governance for Privately Held Companies | Bill Sutter Spring Quarter | Weiboldt Hall | Tuesday This interdisciplinary course will equip students with the knowledge and skills necessary to handle controversial governance issues which often fall in the intersection of business, law and ethics. Concepts will cover key governance challenges facing private equity, consulting, investment banking and closely held firms, both in the United States and abroad.

9. New Venture Creation | New Courses B. Framework and Tactical Courses (cont’d) BUSLAW -911-B: Business Law for EntrepreneursBUSLAW -911-B: Business Law for Entrepreneurs | Craig Bradley Spring Quarter | Evanston | Wednesday The focus is on the practical legal considerations in forming and sustaining an entrepreneurial enterprise, including entity organization, not-for-profit securities laws, employment benefits, financing and taxation. ENTR-935-B: Intellectual Property for EntrepreneursENTR-935-B: Intellectual Property for Entrepreneurs | James Conley Spring Quarter | Evanston | Wednesday This course addresses what entrepreneurs need to know to secure and leverage the intangible, knowledge-based assets of their business. The course begins with a survey of various intellectual property forms for inventions, original expressions, source identifiers/brands and confidential information, etc. We then explore the cost effective paths to registering these intangibles as patents, copyrights, trademarks, or secrets. Methods for leveraging IP ownership to realize investment and or exit from the business are reviewed.

10. New Venture Creation | New Courses C. Other “81” Courses ENTR-463-0: Successful EntrepreneurshipENTR-463-0: Successful Entrepreneurship | Lloyd Shefsky Spring Quarter | Evanston | Monday Evenings ENTR-902-A: Entrepreneurial SellingENTR-902-A: Entrepreneurial Selling | Cheryl McKissack Spring Quarter | Evanston | Monday Evenings ENTR-926-0: VC and PE – The Human ElementENTR-926-0: VC and PE – The Human Element | Bill Sutter Spring Quarter | Evanston | Thursday Evenings FINC-446-0: Entrepreneurial FinanceFINC-446-0: Entrepreneurial Finance | Venita Fields Spring Quarter | Chicago | Saturday Afternoons FINC-471-0: Case Studies in Venture InvestmentFINC-471-0: Case Studies in Venture Investment | Yael Hochberg Spring Quarter | Evanston | Thursday Evening MKTG-913-0: Internet MarketingMKTG-913-0: Internet Marketing | Patrick Duparcq Spring Quarter | Evanston | Thursday Evenings

11. Labs | Venture Capital & PE/Buyout Courses The Venture and Buyout Labs both offer sponsoring firms at remote locations (outside of the Chicago area). For those students who work during the day, this provides the ability to take advantage of these courses as long as the student has 20 hours a week to dedicate toward working with the sponsor. For VC Lab: Firms based outside of Chicago will often arrange for their student to be flown out to meet the fund managers and present their final product.

12. Networking | Weave the People Check out Weave the People.Weave the People

13. KIEI | Resources PEVC PEVC Conference, Feb. 20 thPEVC Conference PEVC Breakfast Series: A monthly breakfast in the conference room of a prestigious Chicagoland PEVC firm with one of the partners. The focus of this series is to reveal the inner workings of a PE firm. –Please contact kiei@kellogg.northwestern for more information on the PEVC Breakfast Series.kiei@kellogg.northwestern Network with the Kellogg Alumni in Private Equity (KAPE).Kellogg Alumni in Private Equity (KAPE) New Venture Formation Connect with Chicago Innovation Mentors (CIM), for science-based startups.Chicago Innovation Mentors (CIM) Engage with the Entrepreneurship Law Center for legal services.Entrepreneurship Law Center 1871 – Reserve use of the Northwestern University workspace or attend events at 1871.1871events at 1871 Built in Chicago – Connect and stay up-to-date on startup news in Chicago.Built in Chicago Programming assistance – Connect with Kelsey Lutz ‘12 at Dashfire.com.Dashfire.com WordPress coding class Feb. 24 th 9 a.m. to 5 p.m. –Contact kiei@kellogg.northwestern.edu for more information on this opportunity.kiei@kellogg.northwestern.edu

14. KIEI | Competitions Sterling Partners Investment Thesis Challenge (SPITC) Teams develop an investment thesis and compete to work with Sterling Partners and other PE firms. The Kellogg Venture Capital Investment Competition (VCIC) Kellogg teams compete for a chance to head to the regional Venture Capital Investment Competition. The NU Venture ChallengeThe NU Venture Challenge: A three-round competition for NU-wide campuses. Kickoff: March 8 th at 7 p.m., Norris Student Center, Evanston Campus The KIN PrizeThe KIN Prize: An annual “action plan” competition promoting global prosperity. The prize is different, because each audience member is given $500 to allocate to the team of their choice. Each of the four teams walk away with the money they are able to convince the audience to allocate toward their idea. Info Session: Feb. 12 th Initial Application Submission Deadline: March 8 th Please check the Levy Institute Engagement Opportunities page, which will showcase up-to-date opportunities throughout the academic year.Engagement Opportunities

15. Labs | PE/Buyout Courses Buyout Lab Course Requirements –Each participant will meet with Professor Stowell three times during the quarter to report updates and progress. The initial meeting will take place during the first week of the quarter before students begin work on the buyout fund. –Required readings must be completed during the quarter. –Students are expected to work 1-2 days each week with the private equity fund. This work, combined with other course requirements translates to 100-150 hours during the quarter. –Students are expected to attend a talk on topics of relevance to the private equity market during the course of the quarter. Attendance at the talk is mandatory. –A project summary of completed work for the fund must be submitted at the end of the quarter. Grading –The course grade is based on feedback from the buyout fund, attendance at meetings and the quality of the work submitted to Professor Stowell.

16. Labs | Venture Capital Venture Lab Course Requirements –Internships: Students who are selected, dedicate two full days a week to work onsite at the venture firm's office for local firms and an equivalent amount of time offsite for remote firms. Students are expected to dedicate 15-20 hours per week overall to venture fund work. –Participants will meet with Professor Hochberg for four Wednesday lunch meetings to report updates and progress. In addition, the Venture Lab may combine with the Buyout Lab to sponsor a number of evening talks and panels on topics of relevance to the Venture Capital and Private Equity markets during the course of the quarter. Attendance at these talks is mandatory. Grading –Venture firms will evaluate the student's performance and deliverables. Grades will be determined by Professor Hochberg in conjunction with the venture firm.

17. QUESTIONS? Email | kiei@kellogg.northwestern.edukiei@kellogg.northwestern.edu Twitter | @KIEIatNU@KIEIatNU Web | www.kellogg.northwestern.edu/research/levywww.kellogg.northwestern.edu/research/levy Campus Groups | Kellogg Entrepreneur’s Organization PTMBA Entrepreneurship and Venture Capital Club