1. THE SHARING ECONOMY

2. WHAT IS THE SHARING ECONOMY? Neighbors have been lending each other food, borrowing tools and allowing others to stay whenever they needed a place to crash forever. Do you have a spare room, an empty seat in your car or a talent you think others could benefit from? With new technology, the sharing economy is enabling this human trait to grow and enable both local and international transactions. The Economy Built on SharingThe Economy Built on Sharing/

4. THAT’S SO TWENTIETH CENTURY!! George W. Bush won re- election as President in 2004 in part by proclaiming an "ownership society": "The more ownership there is in America, the more vitality there is in America."

5. MAYBE THE SPARTANS HAD IT RIGHT? By 2008 the financial architecture that had been built to support all that ownership had collapsed on top of us. Ownership hadn't made the U.S. vital; it had just about ruined the country.

6. A NEED FOR COMMUNITY This proved cathartic as the emptiness of accumulation became apparent. We are a disconnected, urban society with modern needs but little storage. Peer-to-peer sharing involves the re-emergence of community that works because people can trust each other.

7. THE BENEFITS Low risk as the platform owner does not need to invest in fixed assets Sustainable use of materials: instead of producing, it is about optimizing the usage of existing products Owner can earn extra money Seeker does not buy the product and can simply pay for the time he is using the product 43% of consumers agree that “owning today feels like a burden. 66% of consumers prefer a pared down lifestyle. 76% agree that it’s better for the environment. 83% agree that it makes life more convenient and efficient. 62% say they trust brands less today than they did in the past. Source: pwc.com/CISsharing

8. THE RISKS Trust among the users is the most important currency – Fraud and abuse of even a small percentage of users, e.g. damaging property, can threaten the whole business Building a critical mass: there need to be enough participants on both sides - owners and seekers Accountability and liability issues for the platform owner can threaten the business

9. Today, there are thousands of sharing economy websites which will give you the option to share almost anything.

10. 22% MORE GUESTS NIGHTLY THAN HILTON WORLDWIDE Airbnb An online marketplace for vacation rentals that connects users with property to rent with users looking to rent the space. Travelers can rent a room or a whole home or a British castle on Airbnb.

11. PEER TO PEER ECONOMY Dogvacay Dog owners can leave their dog with a host who will take care of the pet. It's cheaper than a kennel and gives dogs a more comfortable place to stay.

12. MANKIND'S OBSESSION WITH OWNERSHIP APPEARS TO BE AT A TIPPING POINT RelayRides Google Ventures-backed RelayRides enables people to borrow cars from neighbors. They can rent the cars by the hour or by the day. If the car has OnStar, users can open the car automatically through a mobile app

13. TRUST IS ITS MAIN CURRENCY TaskRabbit A mobile marketplace for people to hire people to do jobs and tasks, from delivery, to handyman to office help. The site has 4,000 Taskrabbits on the service nationwide who bid to do tasks that are posted by people looking for a service. All the "rabbits" are interviewed and have their backgrounds checked before going on the system.

14. ACCESS OVER OWNERSHIP Lyft A ride sharing service for people to find rides from "regular" people who have a car. Lyft now operates in over 200 U.S. cities and only takes "donations" because it is not a taxi service.

15. FALL-OUT FROM THE BANKING CRISIS Lending Club Lending Club operates an online lending platform that enables borrowers to obtain a loan, and investors to purchase notes backed by payments made on loans. Lending Club is cheaper than credit cards for borrowers and provides better interest rates than savings accounts for investors.

16. FULL UTILIZATION OF RESOURCES Fon Fon enables people to share some of their home Wi-Fi network in exchange for getting free Wi-Fi from anyone of the 7 million people in Fon's network.

17. COLLABORATIVE CONSUMPTION Poshmark People buy or sell their clothing via Poshmark's mobile app. They can also display their virtual closets and find friends who have similar styles. Sell what you have in your closet so you can shop for what you really love today.

18. RECIRCULATION OF RESOURCES Neighbor Goods Neighbors connect through an online platform to share household items such as lawnmowers or drills that spend a lot of time sitting in storage unused.

19. COLLABORATIVE GASTRONOMY Vizeat Book a meal in private homes in over 60 countries. A unique, home-cooked dining experience happens on an agreed upon date at the host's place.

20. UNUSED VALUE = WASTED VALUE BookMooch BookMooch is a community for exchanging used books. It lets you give away books you no longer need in exchange for books you really want.

21. ANYONE CAN BE A ROCKSTAR SoundCloud SoundCloud is a global online audio distribution platform that enables its users to upload, record, promote, and share their originally-created sounds.

22. CAPITALIZE ON WHAT IS DONE ANYWAY TeachersPayTeachers An on-line marketplace where teachers can buy and sell originally produced classroom resources like lesson modules, power points and activities.

23. Someday we'll look back on the 20th century and wonder why we owned so much stuff.

24. VERY HIGH INFANT MORTALITY RATE More and more sharing economy ventures are failing. The ultimate success of an idea lies in its ability to address a real and unmet need If you have to “educate the market,” that means the market does not exist Price, convenience, and safety matter. Creating social relationships’ is not a main selling point, nor is respect for the environment. Love it in theory, ignore it in practice

25. THIS IS A PATTERN WE’VE SEEN BEFORE