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Published byBonnie Day Modified over 6 years ago
Marketing Channels Chapter 2 Segmentation for Marketing Channels Design and Service output
Segmentation Of Marketing channel Age Gender Income group Residential Area/Industrial Area Religion Ethnic group
End-User Channel Preferences Product Usage Buying/Selling ways Customer requirements Service Direct contact/Indirect contact with manufacturer
Service Output What is Service Output Time Search Cost evaluation Easy decision making Convenience Customer Service Product Variety
Online Bill payment the consumer Experience
Segmenting The Market by Service Output Demands Lowest Total Cost/Pre-Sales Info Segment Responsive Support/Post Sales Segment Full Service Relationship Segment References and Credentials Segment
Segmenting The Market by Service Output Demands
Ideal Channel System For Business To business Segment for Technology Product
Meeting Service Output Demand Cost Competitive Ease of entry Other elements of excellence in the marketing offering
Role of Service Output in Channel Design Analysis Assess Segment Attractiveness Segment Identified Customize Marketing Channel
Service Output Comparison
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