1. Running a Successful Transit Campaign Neha Bhatt Deputy Policy Director Center for Transportation Excellence Webinar Series February 21 st, 2012

2. 1 Campaigns are expensive. They must have a clear focus. Specific goal Time-limited Victory is clear

3. 2 SMART campaign goal

4. 3 Specific Measurable Achievable Realistic Time-bound

5. 4 Not SMART: Create support for transit in Springfield County.

6. 5 SMART: Pass a ballot measure by December 2012 in Springfield County to increase the sales tax by $0.01 to generate $25 million per year for transit.

7. 6 A tax levy of 6 cents per $100 of assessed property value Proposal to increase sales and use tax by 0.4% (to a total of 1%) to be used for transit

8. 7 Campaign Plan Targets Primary Secondary Strategies  Tactics  Activities

9. 8 Timeline and Responsibilities

10. 9 Campaign budget

11. 10 Key Questions to Consider 1.What is your SMART goal? 2.Who are your targets? 3.Who will do the work to win and when?

12. 11 Symptoms of campaigns lacking discipline Multiple or confusing public messages Suboptimal field operation Over budget Under staffed Invisible Unsuccessful Not nimble

13. Neha Bhatt Deputy Policy Director eortiz@smartgrowthamerica.org (202) 251-9584 Twitter: @nehasbhatt