1. Chapter 8 Strategy Formulation & Implementation

2. Strategic Management ► Process of determining an orgs basic mission & long-term objectives & then implementing a plan of action for pursuing this mission & attaining these objectives ► 4 Approaches to Formulate and Implement

3. 4 Common Approaches ► Economic Imperative- ► Political Imperative- ► Quality Imperative- ► Administration Coordination-

4. Global & Regional Strategies ► Global Integration-Production/distribution of products & services of a homogeneous type & quality on worldwide basis. Autos/PC ► National Responsiveness- Need to understand the different consumer tastes in segmented regional markets & respond to different national standards & regs imposed by autonomous gov’s & agencies. Trucks

5. Basic Steps in Formulating Strategy ► http://www.youtube.com/watch?v=JKX79h9 6Cic http://www.youtube.com/watch?v=JKX79h9 6Cic http://www.youtube.com/watch?v=JKX79h9 6Cic ► Environmental Scanning- WHS should consider this ► Internal Resource Analysis- Conducting this Analysis of Company’s strengths & weaknesses ► Formulating Goals- ► Figure 8-2

6. Team 8 ► Pages 284-289

7. Strategies for Emerging Markets ► First-Mover Strategies- ► Strategies for the “Base of the Pyramid”- Figure 8-5 ► http://www.youtube.com/watch?v=CPnx6gL cfK4 http://www.youtube.com/watch?v=CPnx6gL cfK4 http://www.youtube.com/watch?v=CPnx6gL cfK4 ► Should WHS Look at the bottom of the pyramid or top?