1. Edexcel GCSE Business Studies © Pearson Education 2009 Chapter 8 Key terms Reveal the key term by clicking the forward arrow on your keyboard. Blue skies thinking Competitive advantage Deliberate creativity

2. Edexcel GCSE Business Studies © Pearson Education 2009 Chapter 8 Key terms Reveal the key term by clicking the forward arrow on your keyboard. Blue skies thinking- a technique of creative thinking where participants are encouraged to think of as many ideas as possible about an issue or a problem Competitive advantage Deliberate creativity

3. Edexcel GCSE Business Studies © Pearson Education 2009 Chapter 8 Key terms Reveal the key term by clicking the forward arrow on your keyboard. Blue skies thinking- a technique of creative thinking where participants are encouraged to think of as many ideas as possible about an issue or a problem Competitive advantage- an advantage that a business has that enables it to perform better than its rivals in the market and which is both distinctive and defensible Deliberate creativity

4. Edexcel GCSE Business Studies © Pearson Education 2009 Chapter 8 Key terms Reveal the key term by clicking the forward arrow on your keyboard. Blue skies thinking- a technique of creative thinking where participants are encouraged to think of as many ideas as possible about an issue or a problem Competitive advantage- an advantage that a business has that enables it to perform better than its rivals in the market and which is both distinctive and defensible Deliberate creativity- the intentional creation of new ideas through recognised and accepted techniques

5. Edexcel GCSE Business Studies © Pearson Education 2009 Chapter 8 Key terms Reveal the key term by clicking the forward arrow on your keyboard. Lateral thinking Thinking creatively (or creative thinking)

6. Edexcel GCSE Business Studies © Pearson Education 2009 Chapter 8 Key terms Reveal the key term by clicking the forward arrow on your keyboard. Lateral thinking- thinking differently to try and find new and unexpected ideas Thinking creatively (or creative thinking)

7. Edexcel GCSE Business Studies © Pearson Education 2009 Chapter 8 Key terms Reveal the key term by clicking the forward arrow on your keyboard. Lateral thinking- thinking differently to try and find new and unexpected ideas Thinking creatively - coming up with new and unique ideas (or creative thinking)