1. Empowering brands to tell their stories.

2. Meet the StoryStudio We are content creators. We tell your stories and create content that matters. We are data geeks and are lead by research. We use strategic insights to connect with your consumers. Turn-Key Content Marketing. We create, distribute, promote, provide analytics, and optimize. Empowering brands tell their stories on our platform.

3. Market Facts. Proven effective, drawing higher click rates (1%+) than traditional banner ads (.15%), particularly on mobile devices. Spending on native ads will reach $7.9 billion this year and grow to $21 billion in 2018, rising from just $4.7 billion in 2013. Spending on native advertising is soaring as marketers and digital media publishers realize the benefits. Source: May, 2015: BI Intelligence

4. The Power of Content Creating brand lift and amplifying your band message. 70% Of consumers prefer to learn about product through content. 53% Increase of consumers intent to purchase with native advertising 82% Brand lift attributed to native advertising Source: Copyright 2014 Sharethrough, Inc. All rights reserved. eMarketer November 2013; MDG Advertising, IPG Mdia Lab, Dedicated Media; March, 2015 AdWeek StoryStudio Success Metrics Average time spent on story pages is 3:21. That’s 259% higher than the industry standard. The average scroll depth is 66%, which is 52% higher than the Moat benchmark. An average scroll velocity of 85 pixels per second means our audience is spending quality time with our brand partners.

5. Overview - A custom story is a canvas for our brand partners to tell their story. - It is a dedicated page on our properties housing your brand’s content. Benefit to our Partners - Stories are created in the same look, feel, and tone as our editorial allowing your brand message to be seamlessly intergration across our platforms. What is a Custom Story? Empowering brands tell their stories on our platform.

6. Anatomy of the Story We will work with your brand to create impactful content that matters. All content is housed in one environment creating an immersive brand experience that will resonate with your target. Stylized in the look and feel of our editorial platforms. Visual story telling elements: Slideshows, Videos, Images, Infographics, Long form video Related content to deepen brand relationship Interactive elements to engage reader: Social feeds, live polls, RSS feeds, booking modules

7. Different Ways We Tell A Story. We Create. Create custom content based on client’s goals/messaging You Create. Use your brand assets to create your story We Both Create. A combination of brand assets and StoryStudio custom created assets.

8. Interactive Story Enhancers Stories can include a series of interactive widgets to further engagement with the content.

9. Story Enhancers: Polls -Real time polls allow brands to interact with readers through question based content. -Learn more about your readers habits, likes, and dislikes or simply use as a tool to increase engagement with the content. -Brand can create a survey question with one to five possible answers. -First screen will display the question with all valid answers as specified. -Upon submission of a selected answer, the module displays the relative percentages for each answer.

10. Story Enhancers: Social Widget -Bring in real-time social feeds across Pinterest, Facebook, Instagram, and Twitter. -Partners can choose to include one social stream or all. -User can toggle between a number of social networks to view the most recent post by hash-tag or handle. -The module includes image/video, text and native functionality (e.g share, pin it etc.). -The brand can choose which social networks should be displayed.

11. Story Enhancers: Custom Lists -Partners have the opportunity to provide a customized list to readers highlighting a point of interest. Restaurants, hotels, top places to hike, etc.. -Each item on the list has the ability to link to a custom destination.

12. -Real time weather app can be implemented. -Weather module displays the day’s high and a two day forecast for a specified destination/region. -Underneath it displays current the current temperature of a second, different region/destination. (Default -> San Francisco, CA). -Image background option. -Images should be fairly simple with less complexity on the left side as it will have the weather data over it. Story Enhancers: Weather Module

13. Content Discovery A guide to how our audience views your story

14. Cross-Platform Integration. Content is responsive across all devices

15. What is an Engagement? A view is a page view. This occurs when a user lands on the page and is counted after :30. A click is a click on a native or content discovery ads. This occurs when a user sees the ad on a publisher’s site and clicks on it. A share is a social share on Facebook, Twitter, Instagram, etc.

16. Custom Story Discovery. Desktop: Home page Headline Stack

17. Custom Story Discovery. Desktop: Article Detail Page

18. Custom Story Discovery. Mobile: Homepage Placements Homepage: Below WeatherRelated ContentBelow Article

19. Custom Story Discovery. All Custom Stories include a StoryStudio Boost Package which allows our partners to reach a new audience with their content in contextually relevant environments. We leverage premium inventory, proprietary data, and optimization technology across all platforms to maximize engagement. SOCIAL PLATFORMS NATIVE + CONTENT DISCOVERY PUBLISHERS

20. It’s Your Story, Share it! All of the content created by the StoryStudio is created for you, by us. You own it, so share it with the world. We give you each piece of content developed as well as access to the StoryStudio page link to post across your social networks and websites.

21. Case Studies

22. Travel Client: Destination BC Goal: Drive awareness around the culture, adventures, and wildlife of British Columbia with the SF DMA. Program Overview: 4 Custom Stories 3 Curated Stories Content Hub Native Traffic Impressions Social Promotion 7 Reverse Published Articles Custom Stories: Adventure within Easy Reach in Bristish Columbia Adventure is Never Far from British Columbia's Bright Lights One of a Kind Rainforest Experience Rocky Mountain EscapesRocky Mountain Escapes/ Fit Ways to See Vancouver Tofinos Ancient Landscapes and Traditions Rocky Mountain Town Culture Scroll Depth 80.8% (59% benchmark) Time Spent 2:42 CTR 0.14% Total Page Views 25,524

23. Airbnb Custom Story Redefine retirement through hosting Campaign Highlights Total Engagements: 7,130 (22.1% added value – 1.6k over guaranteed 5.6k) Engagements are defined as a view, click or share Native Ad Units Impressions: 1,429,962 (65% added value – 930k over contracted 500k) Total Clicks: 3,543 Click Through Rate: 0.25% (0.08% benchmark) Custom Story Total Page Views: 3,578 Total Unique Visitors: 3,268 Average Page Views per Visitor: 1.09 Average Time Spent on Page: 2 minutes 12 seconds (56 second benchmark) Scroll Depth: 82.6% (59.0% benchmark) Shows users were more engaged than the average reader as they scrolled farther down the page consuming even more of the brand messaging Scroll Depth 82.6% Time Spent 2:12 CTR 0.25% Total Engagement 7,130

24. Event Client: Northern California Renaissance Faire Goal: Drive awareness awareness, brand perception & engagement through custom content designed to be inherently social and reach a millennial audience. Program Overview: 2 Custom Stories Custom Stories: 10 Tips for first-time Renaissance attendees What each Game of Thrones character would do at the Renaissance Faire Scroll Depth 83% (59% benchmark) Time Spent 3:10 CTR 0.20% Total Page Views 14,415

25. Non-Profit Client: Crayons to Computers WLWT Goal: Generate awareness and drive donations for the Crayons to Computers non-profit organization within the greater Cincinnati area. Program Overview: 1 Custom Stories The campaign was a tremendous addition to their overall mix. The end result was that 50% of this year's backpack donations were NEW donors to their roster, for an organization like this it means they can factor in the "lifetime value of a donor" which more than outweighs their overall campaign investment Custom Stories: Challenges for underserved youth in Cincinnati increase when it’s time to go back to school Scroll Depth 81% (59% benchmark) Time Spent 6:00 CTR 0.12% Total Page Views 12,762

26. Hospitality. Goal: Drive awareness for a diverse collection of hotels and resorts while highlighting the enriching experience to be had by guests. Program Overview: -1 Custom Story -Promotion through native placements on SFGATE and other contextually relevant sites 10 Reasons to take your vacation days Performance Highlights: -Delivered 4.2M impressions surpassing the contracted amount of 1M -Total shares: 43 Facebook, 2 Twitter, 2 LinkedIn, 2 Google+ -Earned 56% more engagements (clicks, views, shares) than the contracted amount for a total of 15,077 Scroll Depth 64% 59% benchmark Time Spent 3:12 :56 benchmark CTR 0.11%.08% benchmark Total Page Views 5,562

27. Hospitality. Goal: Drive awareness for a resorts while highlighting the one- of-a-kind activities that add to the overall experience Program Overview: -1 Custom Story -Promotion through native placements on SFGATE and other contextually relevant sites http://blog.sfgate.com/storystudio/2015/11/20/rest- relaxation-recreation-nakoma-resort-offers-it-all/ Performance Highlights: -Delivered 2.1M impressions surpassing the contracted amount of 1M -Earned 5,808 total engagements (clicks, views, shares) surpassing the contracted amount by 252. Scroll Depth 85% 59% benchmark Time Spent 3:21 :56 benchmark Impression s 2.1M 1M contracted Total Page Views 5,279

28. Level 1Level 2Level 3Custom One (1) custom story Custom content developed by the StoryStudio Promotion: 1,000,000 impressions of onsite traffic driving 5,556 Guaranteed Engagements Boosts engagement with story Demo, DMA, County targeting available Investment: $15K Two (2) custom story Custom content developed by the StoryStudio Promotion: 2,000,000 impressions of onsite traffic driving 11,384 Guaranteed Engagements Boosts engagement with story Demo, DMA, County targeting available Investment: $25K Four (4) custom story Custom content developed by the StoryStudio Promotion: 4,000,000 impressions of onsite traffic driving 27,778 Guaranteed Engagements Boosts engagement with story Demo, DMA, County targeting available Investment: $40K Series of custom stories Custom content developed by the StoryStudio Custom development of video, infographics, interactive story elements StoryStudio Packages. Engagements are qualified as either a view, click, share All Custom Story promotional inventory include the option for home page targeting, run of site category targeting, and geo targeting

29. Thank you!