1. CEYLON TEA – ALWAYS AHEAD OF COMPETITION
Hasitha De Alwis
Director (Promotion)
Sri Lanka Tea Board

2. Sri Lanka - A New Era Fast becoming the Wonder of Asia
Island is united ending years long conflict.
Multi-ethnic, multi cultural, multi-religious and multi-linguistic nation once again in harmony.
Immense opportunities for sustainable growth in all sectors and tea industry is no exception.
Peace dividends results in leap- frog development in Sri Lanka’s infra-structure & other sectors of economy.
Sri Lanka Tea Board

3. Economic Importance
Sri Lanka tea industry will celebrate 150 years of commercial history in 2017.
Tea industry continues to occupy a pivotal position in terms of foreign exchange earnings & employment. The foreign currency earnings from tea covered the entire food import bill of Sri Lanka in 2013 as well as 2014.
Tea export earnings reached USD Billion in 2014 a historical high contributing 15% to the nation’s foreign exchange.
Generating 65% of export agriculture revenue, tea industry contributes approx. 2% of island’s GDP.
With 2 Million employed directly & indirectly 10% of the population of Sri Lanka depends on the industry.
Sri Lanka Tea Board

4. SRI LANKA – ONLY TEA EXPORT INDUSTRY
IN THE WORLD TO REACH USD 1.65 B. REVENUE
World Leader in Production & Export of Orthodox Black Tea.
Global Popularity for Ceylon Tea Synonymous with superior quality.
Always ahead in export of Value –added teas.
“Diversity in Specialty” of seven uniquely different
agro –climatic regions with 28 main grades.
Colombo is the largest single origin Tea Auction Centre in the world
disposing 99% of all sales.
Champion in Sustainable auction prices.
Expeditious conversion from crop to cash.
Sri Lanka Tea Board

5. Ethical & Sustainable Practices
Strict adherence of ISO 3720 Minimum quality
Standard across entire supply chain.
Ensuring certification on Ethical Tea Partnership, Fair
Trade Labeling , Rain Forest Alliance, UTZ, Euro Gap etc.
Clean as ever in pesticide residues.
Compatibility with CODEX, FAO, EU & Japanese
standards for Maximum Residue Limits.
Drive for re planting and in-filling to increase
productivity and reduce cost of production.
Support Forest Garden Tea Growers to protect ….biodiversity & commitment for ecological sensitivity.
Protection of flora & fauna within the plantations.
Sri Lanka Tea Board

6. “CEYLON TEA” - ONLY Ozone Friendly Tea IN THE WORLD
In 2007 Sri Lanka tea industry received the Montreal Protocol Implementers Award for being Ozone friendly.
This accolade from Canada gave Sri Lanka first ever Ozone friendly tea status in the world .
Methyl Bromide (MeBr) is a popular pest control agent used in tea plant nurseries the world over .
As per 1987 Montreal Protocol on avoiding substances that deplete the ozone layer, Sri Lanka tea industry discontinued MeBr usage since under TRI guidance.
Today Sri Lanka is a role model for UNEP.
Sri Lanka Tea Board

7. Lion Logo & GI Logos Lion Logo
Registered in 102 countries as a Trade Mark.
Ceylon Tea Brands packed in Sri Lanka with 100% Ceylon Tea accorded Lion Logo franchise above a minimum reference standard .
GI Logos
Linked to area of tea produced.
Registered as Certification Marks in Sri Lanka.
GI Registration underway in 20 important target markets.
Ceylon Tea produced in Sri Lanka eligible to use GI Logos.
Brands packed outside Sri Lanka containing 100% Ceylon Tea can also use the GI logos under a licensing system.

8. AGRO-CLIMATIC TEA GROWING REGIONS OF SRI LANKA
Sri Lanka Tea Board

9. AREA OF TEA PLANTED IN SRI LANKA
Elevation
Planted (Ha)
Share
High Grown
41,137
19%
Mid Grown
71,018
32%
Low Grown
109,814
49%
Total
221,969
100

10. SRI LANKA TEA PRODUCTION ELEVATION WISE (Mn. KGS)
Year
High
Grown
(%)
Mid
Low
Total
2007
72.5 24
54.4 17
177.7 59
304.6
2008
84.4 26
49.0 15
185.3
318.7
2009
72.8 25
44.7
173.1 60
290.6
2010
79.1
56.1
196.2
331.4
2011
78.2
52.6 16
196.7
327.5
2012
72.7 22
52.3
201.2 62
326.3
2013
75.8
56.2
208.3
340.3
2014
78.8 23
49.2
210.0
338.0
2015
76.9
49.7
202.4
329.0
Sri Lanka Tea Board

11. Sri Lanka Tea Production

12. SRI LANKA TEA EXPORTS (Mn. KGS)
2008
2009
2010
2011
2012
2013
2014
2015
Bulk
178.0
164.6
176.8
179.2
186.6
191.3
185.2
188.7
Packets
84.3
75.5
89.8
95.7
94.9
93.7
104.1
85.9
Tea Bags
20.3
18.7
25.7
23.9
20.6
24.1
26.3
19.9
Others
18.6
21.2
13.5
4.4
4.0
2.0
2.2
4.5
Re-Exports
10.6
19.4
18.9
8.6
9.5
8.0
Total
319.8
290.6
305.7
322.6
319.9
319.7
327.3
307.0
Value
Billion USD
1.26
1.18
1.44
1.49
1.41
1.54
1.64
1.35
Sri Lanka Tea Board

13. Major Destinations for Ceylon Tea
Rank
2014
2015
Country
Qty. M/Kgs % 1
Turkey
44.7
14.1
Russia
36.1
12.1 2
43.6
13.7
33.7
11.3 3
Iran
29.3
9.2
Iraq
31.0
10.4 4
24.4
7.7
29.6
9.9 5
UAE
19.2
6.0
22.9 6
Syria
12.8
4.0
Azerbaijan
11.1
3.7 7
Libya
12.4
3.9
10.9 8
Kuwait
3.8
3.3 9
11.2
3.5
8.7
2.9 10
Japan
9.0
2.8
8.3
M.K

17. QUANTITIES & PRICES AT GLOBAL TEA AUCTIONS
Auction Centers
January to December
Qty. (MT)
Price (US$/Kg.)
2015
2014
Chittagong
63,529
67,122
2.41
2.19
Cochin
54,785
52,670
1.55
1.66
Colombo
315,507
333,523
2.99
3.56
Guwahati
145,428
136,906
2.16
2.3
Jakarta
20,118
26,289
1.56
Kolkata
143,416
142,041
2.47
2.64
Malawi
8,412
9,019
1.43
Mombasa
359,385
390,247
2.73
2.03
WORLD
1,110,580
1,157,817
2.59
2.56

18. COMPARISON OF PRICES AT DIFFERENT TEA AUCTIONS

19. “Ceylon Tea” – Certainly the Best Tea in the World
The “Lion Logo” on your tea pack signifies
100% Ceylon Tea
Sri Lanka Tea Board

20. THANK YOU. Sri Lanka Tea Board E-mail: promotion@pureceylontea
THANK YOU. Sri Lanka Tea Board Web :