1. Susan Nichols Kimberly Paul Melissa Uhrinek Douglas Zaccagnino

2.  Controlled Chaos is a consulting and organizational firm geared towards helping the individual.  Our aim is to help families and individuals organize their homes, offices and lives in such a way that allows more time for family, friends, and a higher level of enjoyment of life and less time worrying about all the disorganization in their lives.

3.  In order for a business to be considered technology feasible they must provide necessary expertise, infrastructure as well as capital.  Expertise: Four owners of Controlled Chaos will have MBA by end of current year.  Infrastructure: Controlled Chaos has identified as well as illustrated strategic structure.  Capital: Low capital needed.

4.  When an organization is technologically feasible, it helps determine their likelihood of success.  Controlled Chaos has low startup costs with a high return on investment. This in combinations with a great marketing strategy will ensure the organizations ability to see success.

5.  There are five key stages in an organizations development; Development, Start up, Growth, Expansion, and Maturity.  It can be argued that Controlled Chaos is currently finishing the development stage and entering the start up stage of development. This is because the organization has a clear defined plan, but has yet to put it into action

6.  Each of the firms managing owners brings a unique competitive edge to the organization. This is due to each of the members background and experience being very specialized in a range of industries.  Controlled Chaos has the ability to accommodate any organizations needs in a wide range of industries because its members have experience in many fields as well the education to back it.  With Controlled Chaos you’re not just getting a generic business plan, but rather a plan manifested by four individuals with different types of backgrounds and experiences. Backgrounds varying in gender, religion, marital status, professional industry, as well as many other categories.

7.  Like with any organization, Controlled Chaos can potentially experience some service liabilities; most common in the industry being lawsuits for inaccurate assessments, and lack of demand.  Both of these liabilities can prove to be a problem for the firm. However, a great solution for both is general liability insurance. This type of insurance is offered through many different carriers.

8.  Our services are designed to help ease the stress of day-to-day life. We will provide organizational assistance for people and their homes and lives.  By understanding the details of individuals chaotic lives, our organization will apply our expertise in order to manifest structured strategies that will offer assistance for those in need allowing for a feeling of “control over their chaos”.

9.  Controlled Chaos will utilize any and all resources necessary in order to maximize the success in assisting those in need.  Choice suppliers listed below will provide the tools needed in order to organize as well as inform our customers:  Staples  Home Depot  Office Max

10.  Controlled Chaos currently is looking towards the target demographic of: The potential customers that will be in need of household organization.  As our business grows, if the founders are all in agreement, we will expand throughout New York State  Spin Off: In addition to expansion geographically, Controlled Chaos plans to move into business and corporation organizational needs.

11.  Intellectual Property will be created when Controlled Chaos uses our expertise in ways to manifest specifically designed organizational strategies for the individual. This intellectual property will be protected by legally binding contracts. Also, any and all physical property will be protected either by locked and password protected files on a computer or locked file cabinets on site.

12.  There are a few regulatory agencies that require certain steps to be taken by Controlled Chaos. This includes but is not limited to;  State, Federal, and local Tax requirements  Safety requirements  Insurance requirements  Compensation requirements  Other Human Resources requirements

13.  Limited Liability Company (LLC)-  A limited liability company is the United States specific form of a private limited company. It is a business structure that combines the pass through taxation of a partnership or sole proprietorship with the limited liability of a corporation.

14. Controlled Chaos

15. Sales  Over 5 years of experience managing and operating a plethora of organizations in the rental industry

16. Human Resources  8 years experience in customer service and 3 years of management experience

17. Marketing  Over 10 years in administrative and customer service roles  Has also taken on many responsibilities in marketing, human resources, and credit

18. Finance  Over 15 years of experience in the finance and credit industries  Focuses on customer service, process creation, and improvement

19.  Because we are an LLC, we are not required to have a board of directors. We have broken down the roles and responsibilities between the four owners and will function accordingly. However, the following contractors represent different aspects of business:  Tony Paul- website designer and programmer  Dr. Susan Kowalewski, Chair, Associate Professor Business Department D’Youville College

20.  Since, there are four business partners it may lead to voting decisions at a draw. CCLLC will communicate with our advisory board for a final decision.

21.  Credibility of our management team allows our subordinates to look at us as a reliable resource for information and decision making. A business with credibility has gained the respect of our peers and staff members by displaying strong, positive attributes. Credibility can translate into improved staff performance under our guidance and effective relationships with vendors and clients.

22.  The owner’s of CCLLC will all have their MBA from Medaille College  Each owner has their own experiences that contributes to the credibility of CC. With the variety of outside studied areas, our company will succeed in giving the clients feedback, necessary information, and knowledge of the industry and work needed.

23.  The process of recruiting and selecting new employees is not a huge concern in our business.  Our business does not plan to expand in this area any time soon.  Within the second year, this will be a subject discussed more in detail.

24.  1 st year: all profits will be returned back into the business  2 nd year: current/potential employees  Retirement Savings  Raises  Bonuses  Health Benefits

25.  All four owners of CCLLC will keep their full time jobs, and will be doing organizational transformations on a part-time basis.  Small projects will be completed from the hours of 6pm- 9pm Monday through Friday, and larger projects will be completed 9am-5pm on Saturday’s.  If the team has needs for errands to be completed during the work day, CCLLC will hire a business intern from a local college to assist in running errands which gives the intern exposure to running a business and to the business world.

26.  Accountant:  -Pat McCusker, Owner Pat McCuskers Tax Services – Pat McCuskers Tax Services is a small locally owned tax prep firm. Mr. McCusker’s field is taxes and accounting and will be an important member on the Advisory Board as Controlled Chaos grows and needs additional tax services  Banker- we will be able to set up bank accounts, merchant accounts, and depositing our team members payroll checks.  Industry Specific Consultants- provide our company with expertise in the consulting industry to help our development.  -Steve Murphy, Owner Whiteboard IT Solutions, LLC – Whiteboard IT Solutions is a small IT consulting firm. Mr. Murphy has over 10 years’ experience in the consulting industry and will be a great asset to the Advisory Board.

27.  The home organization industry is a growth industry  8-billion-dollar home organization industry (“Uppercase, Inc. Outlook”, 2010)  Doubled in size since the early 2000s  Growing 4-5% per year (“Uppercase, Inc. Outlook”, 2010)  NAPO (National Association for Professional Organizers) membership continues to rise (“Facts”, n.d.)  Fast growing profession for servicing residential, corporations and home-based businesses (“Facts”, n.d.)

28.  Shows like “Hoarders” have added exposure to the industry  Influx of information coming into the household  People desire to find better ways to organize their homes  Aging population

29.  Products and services will be customized to each individual’s needs  Services can be provided at any time  All year long  Any time of the day or any day of the week

30.  The chart below shows that professional organizer services are available throughout the U.S. (www.napo.net)

31. 54 % of Americans overwhelmed by clutter and 78 % don’t know how to dispose of clutter (“Survey finds 54”, 2015) 82% of Americans said they would have a better quality of life if they were more organized (www.napo.net) 67% estimate they would save up to 30 minutes per day with organization (www.napo.net)

32.  Organize Me of Buffalo, Inc.  Home Solutions of WNY  Lets Get Organized  Keep It Organized  Its Tidy Time  Organize Your Life  Too Much Stuff Organizing & Downsizing  Bright Organizing Solutions

33.  Stores and websites that sell “Do-It-Yourself” organization items  “How To” magazines and books  Internet resources

34.  Future competition is likely due to:  Growth industry  Low start-up costs  Can start as a part-time side business  Can be run from ones home  No training necessary  Before new competition enters the market, Controlled Chaos must gain experience and develop a customer base

35. PriceQualityUnique features Distribution system Marketing/ advertising Location(s) Strengths Weaknesses Our Business $50.00/hour for all new customers -$40.00/hour for any maintenance services -100% satisfaction guarantee -Customer service aiming to meet the needs of the customer -Willing to customize organization items if needed -Will maintain contact with customers after job is finished -Educate customer on how to continue to live an organized lifestyle Service Provider -Website -Blog/ newsletter -Home Expos -Email Campaigns -Social Media -Local newspapers Lackawanna, NY -NAPO (National Association of Professional Organizers) Certified -Trained professionals -Managing partners -Free 30 minute consultation -New business -Does not have an existing client base Competitor A Organize Me of Buffalo -Long term clients: $35.00/hour -New clients: $50.00/hour -Helps clients tailor design plan to their specific needs and budget -Owner will help clients to sell unwanted items through garage sales, eBay, Craigslist, etc -“Green” organizing -Teleconferencing organization sessions Service Provider -Seminars -Blog -Media Exposure East Amherst, NY -NAPO Certified -Discounted price for long term customers -Provides free estimates -Repurpose items found in home -No online pricing available

36. PriceQuality Unique features Distribution system Marketing/ advertising Location(s) Strengths Weaknesses Competitor B Home Solutions of WNY -$75.00/hour with owner -$45.00/hour with associate organizer -$110.00/hour with a team of 2 organizers -Adheres to a strict code of ethics -Creates a fun work environment -Home Staging -Business office organization -Presentations & seminars Service Provider -Website -Blog -Media Exposure -Social Media -Speaking engagements Williamsville, NY -NAPO Certified -Different pricing options -30 minute free in home consultation -Member of NASMM (National Association of Senior Move Managers) -10 years of experience -High pricing for owner to have owner complete work Competitor C Lets Get Organized An average of $40.00/hour -100% satisfaction guarantee -Dependable, on time, personalized service -Assistance in selling items that customer doesn’t need Service Provider -Website -Social Media Clarence, NY-NAPO Certified -Low price -Free consultation -Available days, evenings & weekends -Military and Senior discounts -No pricing available online

37. PriceQuality Unique features Distribution system Marketing/ advertising Location(s) Strengths Weaknesses Competitor D Keep It Organized -$90.00/hour -Goal is to educate, inspire and guide clients Service Provider -Website -Phone book -Media exposure Getzville, NY -NAPO Certified -Several years in the industry -Established business -Serves as a NAPO Ambassador -Does not offer free consultation -No online pricing available -Services are not explained on website -Highest price of local competition Competitor E It’s Tidy Time -No prices were made available -Based on research I believe they would be medium pricing -Strict process to be followed -Interior Design and Redesign -Home Staging Service Provider -Website -Blog -Local Partners -Social Media North Tonawanda, NY -Likes to repurpose items in homes to keeps costs lower -Everyday tips to keeping a more organized home -Non NAPO member -No pricing online

38. PriceQualityUnique features Distribution system Marketing/ advertising Location(s) Strengths Weaknesses Competitor F Organize Your Life -Packages ranging between $50- $60/hour -Determines where to start and works with the consumer to create their vision -Virtual organizing -Specializes in ADD, Chronic Disorganization & Hoarding Service Provider -Website -Social Media -Volunteer projects Springville, NY -NAPO Member -Institute for Challenging Disorganization -Maintenance packages will be offered at a discount rate -Website does not explain a lot about their services. Competitor G Too Much Stuff Organizing & Downsizing -$60.00/hour -Two hour minimum for in person meetings -Phone and email sessions will be charged in 15 minute increments -Works with clients to educate them on the process of getting rid of items -One step at a time approach -Gives methods on how to choose what items to rid of Service Provider -Website -Blog Buffalo, NY-Available weekends & evenings -in-person, online & phone support -Free consultation -Non NAPO member

39. PriceQuality Unique features Distribution system Marketing/ advertising Location(s) Strengths Weaknesses Competitor H Bright Organizing Solutions -No prices were made available -Through research I believe they would be high pricing -Strictly abides by NAPO ethics -Plans events such as weddings, conferences, parties, etc. -Also provides business organization consulting Service provider -Blog -Newsletter -Social Media -Website Buffalo, NY & New Orleans, LA -NAPO member -More than one location -Free consultation -No pricing online

40.  Customer focused business  Evaluate the situation on a case by case situation  We will teach our clientele organization methods  Team background and experience

41.  WNY population - 1,542,300 people.  644,688 households  1,174,677 are 20 or older  198,245 people making 75K per year or more (“Demographics and workforce”, n.d.)

42.  The potential customers profile for our company will be any household with organizational needs  Population we will target:  Families with children  Retirement age  Targeting 23% of the population (“Demographics and workforce”, n.d.)

43.  Sales force:  Initially made up of the four founding owners  Will reach the market through advertising and publicity  NAPO (National Association of Professional Organizers) member  Has approximately 4,000 members worldwide

44.  New York State  Real Estate market  Home staging  Estate sales

45.  Greet customers with a friendly smile  Listen to the customers concerns  Create tailored plans to meet the client’s needs and wants  Adhere to promised times we have given to our customers  After consultation, always follow up with potential customer within 1 week  Keep customers informed in decision making processes  Respond to all phone calls and emails within 1 business day

46.  Word of mouth advertising  Referral program – Plan has already been developed and will begin immediately  1 hour free service for signed referrals  Local newspapers – Start in year 2  Newspaper advertising once per month and rotate papers  Online advertising (see “Utilizing the Internet” section)  Car magnets – will order during start-up phase  $96.00 – set of magnets for each owner (www.vistaprint.com)

47.  Publicity- conduct 2 during the first year of business  Home Depot and Lowes seminars on Do-It-Yourself organization  Sign-up sheet for newsletter and email campaigns  WNY Home and Garden Expo: During year 2 of business  $945.00 cost for booth (www.eriepromotions.com)  Additional supplies will be needed (pamphlets and giveaways)  Sign-up sheet for newsletter and email campaigns

48.  Website: www.controlledchaoswny.com  $14.95 for website hosting through Bluehost (www.bluehost.com/)  Website will be built and maintained by Tony Paul  $750.00 for 5 – 7 static pages which will include home page, about us, pricing, before and after pictures, testimonials, and contact us)  Company blog will be added during the 2 nd year of business  $250.00 for addition of blog page  Monthly newsletter to clients – start within 6 months  Email Campaigns - start within 6 months  Constant Contact  $45.00 monthly cost

49.  Social Media – set up free business accounts  Facebook, Twitter, Instagram, Pinterest  Post weekly on each site

50.  At consultation our team and the customer will create a plan  We will provide a job specific quote to the customer Controlled Chaos price list: Consultation:Free 30 minute consultation for all new customers Organizing Services:$50.00 per hour The average room takes approximately 8-12 hours to organize Supply Shopping: Purchasing containers and/or any additional supplies will be at an additional cost. Controlled Chaos will attempt to use existing household items before purchasing new. We will decide what items will be needed during the consultation process and quote accordingly. Maintenance services:$40.00 per hour

51.  Low start up costs  Initial investments by owners/partners  $2500.00 each for a total investment of $10,000.00

52.  LLC Partnership in NY State  $300.00  Filing with Erie County Clerks Office  $25.00  Sales Tax License  No charge

53.  ValPak Coupons  $350.00 for 50,000 homes  Constant Contact  Monthly fee $45.00  Buffalo Home Show  $2,403.00  WNY Home & Garden Expo  $945.00  Constant Contact  Monthly fee $45.00  Facebook Page for Business  No charge  Twitter Account  No charge  Pinterest Page  No charge

54.  QuickBooks Pro 2015 – 3 User License  $499.95 User Friendly Quoting Invoicing Credit Card Payments Payroll Processing

55.  Allstate General Business Liability Insurance  Limited Liability $1,000,000  Deductible $1,000.00  Annual rate $353.00

56.  Note pads $14.00  Folders for customers $23.00  Pens $5.00  T-Shirts for Owners $466.00  Letterhead and envelopes $350.00

57.  First consultation – Free  Thirty minute consultation at clients house  Work performed– $50.00 Per Hour  Work performed at clients house  Maintenance – $40.00 Per Hour  Maintenance work performed at clients house

58.  1 Client per week for 8 hours work performed - 50.00 x 8 = $400.00 x 52weeks = $20,800 5 clients per week for 8 hours work performed - 50.00 x 8 x 5 = $2,000 x 52 weeks = $104,000 10 clients per week for 8 hours work performed - 50.00 x 8 x 10 = $4,000 x 52 weeks = $208,000

59.  1 Client per week for 5 hours minimum - 40.00 x 5 = 200.00 x 52weeks = $10,400.00 5 clients per week for 5 hours minimum - 40.00 x 5 x 5 = 1000.00 x 52 weeks = $52,000.00 10 clients per week for 5 hours minimum - 40.00 x 10 x 5 = 2000.00 x 52 weeks = $104,000

60.  First 1 – 2 years using home office:  On going advertising  Val Pak Coupons - $650.00  Pennysaver Ads - $150.00  Facebook Page – No charge  Office Supplies  Note pads - $14.00  Pens - $5.00  Folders for clients - $23.00  Fuel Reimbursement  57.5 cents per mile  Business Apparel  T-Shirts for owners to wear to customers location  Multiple colors for all 4  Logo on shirts  $466.00

61.  Rent for office space $1,000-$4,000 per month depending on Class of building  Small office space for all 4 owners to use  Enough office space for employees  Office Equipment - $300.00  Small All-In-One Machines for faxing, copying and scanning documents  Vehicles for Sales Person - $20,000-$25,000 (used)  Vehicles with company logo’s for sales employees  Payroll services for employees - Intuit- $20.00-$32.00 per month  Will need payroll, benefits and 401k services

62.  Demographics and workforce. (n.d.). Retrieved from http://buffaloniagara.org/Resources/demographicsworkforce http://buffaloniagara.org/Resources/demographicsworkforce  Facts. (n.d.). Retrieved from http://organizingresources. com/media/facts/  Fasttrac- New Venture. Six forms of doing business. Retrieved from http://www.entrepreneurship.org/~/media/Entrepreneurship/Files/Entrepreneurship/Entrepreneurs hip/Six%20Legal%20Forms%20of%20Business.  Freedman, R. (2009). Make sure your business plan includes a targeted marketing strategy. Retrieved from http://www.techrepublic.com/blog/it-consultant/make-sure-yourbusiness-plan-includes-a- targeted-marketing-strategy-121526  Hill, C. W. L, Jones, G. R. & Schilling, M. A. (2015). Strategic management: An integrated approach (11th ed.) Mason, OH: south-Western, Cengage Learning.

63.  June, B. (2013). US Consulting industry grows to market size of 41.5 billion. Consultancy. Retrieved from http://www. consultancy.uk/news/305/us- consulting-industry-grows -to-market-size  Markgraf, B. (2015). The roles and responsibilities of a sales and marketing team. Retrieved from http://smallbusiness.chron.com/roles-responsibilities- sales-marketing-team-65580.html  Mayhew, R. (2015). Example of an employee compensation plan. Retrieved from http://smallbusiness.chron.com/example-employee-compensation- plan-10068.html  National Association of Professional Organizers website. Retrieved from www.napo.net

64.  Root, G. (2015). Ways to build credibility as a leader. Retrieved from http://smallbusiness.chron.com/ten-ways-build-credibility-leader- 20954.html  Survey finds 54 percent of Americans are overwhelmed with clutter and don’t know what to do with it: Declutter and the National Association of Professional Organizers can help. (2015, January 13). Retrieved from http://www.prnewswire.com /news-releases/survey-finds-54-percent-of- americans-are-overwhelmed-with-clutter-and-dont-know-what-to-do-with-it- 300019518.html  Unknown. (2012). Financial roles and responsibilities. University of Waterloo. Retrieved from https://uwaterloo.ca/finance/about/financialroles-responsibilities  www.homedepot.com  www.officemax.com  www.staples.com