1. VS.

2. Zara 江偉鳴 Started in 1975 Started in Spain More than 2000 stores

4. Uniqlo Started in 1984 Started in Japan More than 800 stores

6. Compare 鄭婉均 UNIQLOZARA Social Madia Uniqlo’sstrategy is to create one page or account per country. Zara’s strategy is to use one global page or account to gather its fans worldwide. APPS Uniqlo has many apps including catalogues, an alarm clock and a charity study book. Zara’s has only one app. It displays its catalogue, gives vouchers and allows buying online

8. The common characteristic between ZARA & UNIQLO

9. Both to offer the low prices n high qualities products, also all use the SPA to produce the products Develop various products, relatively to the others who only sell for the sole customers.

10. UNIQLO

11. ZARA

14. It makes the main plan as the future development is to spread to all of the ASIA. But all of it, Japan and Korea was the main countries. UNIQLO The main tactic of UNIQLO is to spread overseas and set the Flagship store at the capital cities in the different countries.

15. ZARA Products types ： Men's, women's, children's clothing, accessories –(ex: shoes, scarves, bags, etc......) Design ： Simple as the main demands Characteristic ： lots of designs 、 less of quantities Service ： Products have 30 days return service Advertisement ： –Flat catalog, online magazines, APP software….

16. UNIQLO Products types ： Men's, women's, children's clothing, accessories –(ex: T-shirt, jacket, pants, socks, etc...) Design ： Basic casual wear styles Characteristic ： lots of designs 、 less of quantities Service ： Products have 30 days return service Advertisement ： –Flat catalog, online magazines, APP software….

17. Questionnaire Surveys: 60 documents Respondents ： 15~45 year-old Average monthly income: 20,001~30,000

21. 組別 :10 班級 : 五語五甲 組員 : 石非凡 莊茜淳 鄭婉均 江偉鳴 Thank you for your attention.