1. Web publishing Adam Warren Department of Adult Continuing Education University of Southampton

2. Seven steps assemble resources develop design and template test and modify design create Web site check site and test all links publish site to Web server check site and update

3. The Web publishing cycle your PC server Internet web site publish test web site developteststoreserve HTML + multimedia

4. And then... Getting visitors to return adding content - regularly having topical material exchanging links Keeping the site fresh re-design every couple of years updating or removing stale content

5. The target audience What do they want from your site? information? entertainment? goods or services? Who are they? home, business or education? age or level of experience? level of PC and connection?

6. Technical issues PC, WebTV or WAP phone? screen resolution and colours Browser type and version? HTML 3.2? HTML 4? CSS? Layers? XML? Plug-ins? Microsoft? Apple? Macromedia? Real? Connection speed? modem, cable modem, wireless, LAN?

7. Adam Warren a.j.warren@soton.ac.uk 023 8059 4486 Department of Adult Continuing Education University of Southampton