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E-Cigarette Marketing and Flavors. 2014 Sports Illustrated swimsuit issue (February 2014) Magazine Advertising.

Published byCory Shawn Harrington Modified over 8 years ago

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Presentation on theme: "E-Cigarette Marketing and Flavors. 2014 Sports Illustrated swimsuit issue (February 2014) Magazine Advertising."— Presentation transcript:

1 E-Cigarette Marketing and Flavors

2 2014 Sports Illustrated swimsuit issue (February 2014) Magazine Advertising

3 2015 Sports Illustrated swimsuit issue (February 20, 2015) – blu e-cigarettes ad (right) placed opposite magazine content

4 Kandy Pens e-cigarette, Rolling Stone, June 4, 2015 Magazine Advertising

5 blu e-cigarettes, Car and Driver (April 2015), Men's Journal (April & May 2015, Playboy (April & June 2015), Maxim (June/July 2015), http://trinketsandtrash.org/detail.php?artifactid=9859&page=1; http://trinketsandtrash.org/detail.php?artifactid=9882&page=1 http://trinketsandtrash.org/detail.php?artifactid=9859&page=1 http://trinketsandtrash.org/detail.php?artifactid=9882&page=1 blu e-cigarettes, Car and Driver, Playboy (May 2015); Men's Journal and Popular Mechanics (June 2015), http://trinketsandtrash.org/detail.php?artifactid=9993&page=1; Also appeared in Cosmopolitan (April 2015) http://trinketsandtrash.org/detail.php?artifactid=9993&page=1 Magazine Advertising with actor Stephen Dorff

6 2. Magazine Advertisements Like old cigarette ads, e-cigarette magazine ads feature rugged men...

7 ... and glamorous women And glamorous women

8 Billboard on I-95 South in Miami, FL, December 2013 Billboard Advertisement

9 Master Piece Smoke Shop Instagram post, 8/10/15, https://instagram.com/p/6NeyS WRFzS/ Candy Flavors Vape Street, Instagram, June 16, 2015, https://instagram.com/p/4AF3BxlwKA/?taken-by=vapestreet_lv Midnight Vapes Company Instagram Post, 4/21/15, https://instagram.com/p/1wA1cXi _3d/

10 www.tenacious7vapor.comwww.tenacious7vapor.com, June 20, 2014 www.store.e-cigarette-usa.comwww.store.e-cigarette-usa.com, May 7, 2014 Candy Flavors

11 Lucky’s Vapor Store, 2013 JJuice LLC, 2014 Flavors Tenacious 7 Vapor Images courtesy of Stanford Research into the Impact of Tobacco Advertising

12 blu Instagram post, 1/6/15, https://instagram.com/p/xho8Jxza5B/?taken-by=blucigs Flavors

13 Celebrity Endorsement: Actor Stephen Dorff in blu ad Blu website, captured 1/21/16, http://www.blucigs.com/take-back-freedom-featuring-stephen-dorff-brought-blu- electronic-cigarettes/

14 http://tobacco.stanford.edu/tobacco_main/main.php https://www.youtube.com/watch?v=A5rBDwliN8E TV personality Jenny McCarthy in blu ad eCigs... and TV personalities

15 Sports/event sponsorships Bank of America 500, Charlotte, NC, October 2014 Mistic Facebook Post, May 10, 2014 https://www.facebook.com/MisticElectronic Cigarettes/photos/a.511099415652844.107 3741825.350217771741010/603283403101 111/?type=3&theater

16 Sports/event sponsorships Blu ecig Indy Car, 2013

17 blu e-cigarettes sponsorship of Philadelphia Summer Concert Calendar, Philly Weekly, May 27-June 3, 2015 Event sponsorships

18 blu Instagram post, 3/3/15, https://instagram.com/p/zxhLolzazb/ Event Sponsorships / Social Media

19 Fee Sampling / Social Media Free Sampling at NYC Gay Pride Parade, 2013 https://www.facebook.com/FINCigs/photos/a.324031827632736.67020.3 07564919279427/538810129488237/?type=3&theater

20 NJOY Instagram post, 9/11/14, https://instagram.com/p/s0TznmH10K/ Point of Sale/Free Sampling

21 Point of Sale E-cigarette counter display above ice cream products. Taken February 8, 2015 in Monterey, CA

22 Point of Sale / Sales Near Candy E-cigarette counter display near candy. Taken January 20, 2014 in Yanceyville, NC E-cigarette counter display near candy. Taken August 2, 2013 in Denver, CO

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