1. BeUrban in the Ruhr area Let’s become the safest region in Europe

2. Who are we? AbiUrban planning DurkExternal safety JorritHuman geography TiborUrban planning

3. Our view on group risk

4. Golden circle

5. “We see the Ruhr region as a polycentric urban area and therefore you need real city centres” Our key thought

6. Future Fundamental thoughts Current

7. Let’s apply this to Marl

8. Depopulation

9. Placemaking

11. Multimodal axis between core areas

13. Green belt

15. How does this work over time?

17. Key partners -DB -Municipality -Chemical Park -Citizen -New Industries/ R&D Key Activities -Depopulation -Greening the Warning Radius -Making the City more Centralized Value Proposition -Group Risk -New building complex for middle class -New City Centre- Plaza, Town hall, Hotel Customer relationship Customer Segments Key ResourcesChannels -Media Marketing -Activities for City centre -Awareness Cost StructureRevenue Streams Business model

18. Key partners -DB -Municipality -Chemical Park -Citizen -New Industries/ R&D Key Activities -Depopulation -Greening the Warning Radius -Making the City more Centralized Value Proposition -Group Risk -New building complex for middle class -New City Centre- Plaza, Town hall, Hotel Customer relationship Customer Segments Key ResourcesChannels -Media Marketing -Activities for City centre -Awareness Cost StructureRevenue Streams Business model

19. Short summary of BeUrban

20. “We see the Ruhr region as a polycentric urban area and therefore you need real city centres”