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Was Ford to Blame in the Pinto Case Michael Agriesti.

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Presentation on theme: "Was Ford to Blame in the Pinto Case Michael Agriesti."— Presentation transcript:

1 Was Ford to Blame in the Pinto Case Michael Agriesti

2 What is the Ford Pinto Case August 10, 1978 accident near Elkhart/Goshen Indiana 18 year old Judy Ulrich, 16 year old sister Lynn and 18 year old cousin Donna 1973 Ford Pinto Van rear ended Pinto U.S. Highway 33

3 Ford Pinto Case Con’t 2 girls burned to death in car 1 was ejected and died at the hospital from burns 95% Van rear ended stopped car 50 MPH Van driver Why car stopped Bad highway

4 Ford Pinto Case Con’t Elkhart Prosecuator Charged Ford Motor Company not individuals Case lasted How much spent Volunteers legal team prosecutors

5 Was Ford to Blame Yes Ford was to blame in the Ford Pinto Case Was Ford the only party to blame - No

6 Ford Pinto First Model Year 1971 Developed to battle sub-compact imports VW, Datsun Toyota GM and AMC developing ones as well Vega, Gremlin Lee Iacocca (Find Title) Lee’s Car

7 Ford Pinto Con’t $2,000 – 2,000 25 month development instead of 43 month What does the shorten development mean

8 Problems with Pinto Design Positioning of gas tank Design of rear end /bumper Four bolts from bumper Neck of gas tank – Breaks off leaks gas onto road – Could empty tank in 1 minute Soft back end – Easy to get to rear axle in accident

9 Design Drawing

10 Options What can be done about design flaws Redesign 1) Change positioning of gas tank – Ford Capri “Side Saddle” 2) Change design of rear end/bumper for bolts Both options will delay production and raise the price and/or weight over 2,000

11 Options Con’t Modify Gas Tank Add plastic piece Insert bladder Insert metal shield Ford decided based on a cost benefit analysis and wanting to keep under $2,000 not to do any of these options

12 Options Con’t Do Nothing This is the option Ford Chose in the end

13 Crash Test Results Ford did 11 rear crash test 8 cars caught fire Other 3 had modified gas tanks

14 Regulations

15 Misc Quotes/ Product Characteristics Lee quotes “Safety does not sell” When people brought problem to attention List of characteristics

16 Cost Benefit Analysis

17 Product Recall Talk Article from former employee now Professor

18 Lawsuits/Accidents California case Juror comment

19 NTSB 30 MPH standards Finally Recalled in 1978 1 month before Indiana accident

20 What Ford Knew When Results of Crash Tests before Release Cases of fires and rear end crashes

21 Indiana Case Charged with 3 counts of Each count $10,000 max Law just changed to allow corporations to be charged

22 Ethics of Case


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