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Was Ford to Blame in the Pinto Case Michael Agriesti
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What is the Ford Pinto Case August 10, 1978 accident near Elkhart/Goshen Indiana 18 year old Judy Ulrich, 16 year old sister Lynn and 18 year old cousin Donna 1973 Ford Pinto Van rear ended Pinto U.S. Highway 33
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Ford Pinto Case Con’t 2 girls burned to death in car 1 was ejected and died at the hospital from burns 95% Van rear ended stopped car 50 MPH Van driver Why car stopped Bad highway
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Ford Pinto Case Con’t Elkhart Prosecuator Charged Ford Motor Company not individuals Case lasted How much spent Volunteers legal team prosecutors
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Was Ford to Blame Yes Ford was to blame in the Ford Pinto Case Was Ford the only party to blame - No
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Ford Pinto First Model Year 1971 Developed to battle sub-compact imports VW, Datsun Toyota GM and AMC developing ones as well Vega, Gremlin Lee Iacocca (Find Title) Lee’s Car
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Ford Pinto Con’t $2,000 – 2,000 25 month development instead of 43 month What does the shorten development mean
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Problems with Pinto Design Positioning of gas tank Design of rear end /bumper Four bolts from bumper Neck of gas tank – Breaks off leaks gas onto road – Could empty tank in 1 minute Soft back end – Easy to get to rear axle in accident
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Design Drawing
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Options What can be done about design flaws Redesign 1) Change positioning of gas tank – Ford Capri “Side Saddle” 2) Change design of rear end/bumper for bolts Both options will delay production and raise the price and/or weight over 2,000
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Options Con’t Modify Gas Tank Add plastic piece Insert bladder Insert metal shield Ford decided based on a cost benefit analysis and wanting to keep under $2,000 not to do any of these options
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Options Con’t Do Nothing This is the option Ford Chose in the end
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Crash Test Results Ford did 11 rear crash test 8 cars caught fire Other 3 had modified gas tanks
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Regulations
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Misc Quotes/ Product Characteristics Lee quotes “Safety does not sell” When people brought problem to attention List of characteristics
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Cost Benefit Analysis
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Product Recall Talk Article from former employee now Professor
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Lawsuits/Accidents California case Juror comment
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NTSB 30 MPH standards Finally Recalled in 1978 1 month before Indiana accident
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What Ford Knew When Results of Crash Tests before Release Cases of fires and rear end crashes
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Indiana Case Charged with 3 counts of Each count $10,000 max Law just changed to allow corporations to be charged
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Ethics of Case
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