1. Structure Chairman ( Lee Kun Hee ) Vice Chairman ( Yun Jong Yong ) Tele-communications Lee Ki Te Digital Home Appliances Lee Hyun Bong Digital Media Choi Gi Song Semiconductors Hwang Je Gyu Global Marketing Gregory Lee TFT-LCD Lee Sang Wan Financial Operations Financial Operations Choi Do Sok

2. Digital Media Choi Gi Song, CEO ODD Digital Video Digital Printers Storage Visual Display Computer Systems

3. Visual Display Choi Gi Song Quality Control Research and development Strategic Marketing Monitors Supply Global Operations Strategic Marketing TV Global Production Accounting Visual Display

4. Strategic Marketing Strategic marketing TV Shin, Jun EVO MarketingAsia Marketing Europe and Middle East Design Marketing Americas and OEM Jin Yong Ju DomesticMarketing BusinessPlanning Product Marketing Direct TV Product Marketing PJTV LCD TV

5. Home Appliances 11% Home Appliances 11% Telecommunication 25% Telecommunication 25% Semiconductors & TFT- LCD 36% Semiconductors & TFT- LCD 36% Digital Media 28% Digital Media 28% 2000 г. Output per division

6. Home Appliances 6% Home Appliances 6% Telecommunications 34% Telecommunications 34% Semiconductors 29% Semiconductors 29% Digital Media 15% Digital Media 15% 2004 г. TFT-LCD 16% TFT-LCD 16% Output per division

7. Competitive areas Position in World Market First place 31.4% Memories, DRAM First place 23.3% Displays, TFT-LCD Second place 16% DVD; 1-Sony First place 22% Monitors (CDT & LCD) First place 15% TV (CRT, DLP, PDP, LCD); Sales volume First place 21% Memories, Flash Third place 12.2% Handsets; 1-Nokia, 2-Motorola