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Uniquely Canadian Maple Sap Functional Beverages. Troll Bridge Creek Inc. B. Keith Harris, B.Sc. Founder & CEO

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Presentation on theme: "Uniquely Canadian Maple Sap Functional Beverages. Troll Bridge Creek Inc. B. Keith Harris, B.Sc. Founder & CEO"— Presentation transcript:

1 Uniquely Canadian Maple Sap Functional Beverages. Troll Bridge Creek Inc. B. Keith Harris, B.Sc. Founder & CEO kikimaplesweet@gmail.com www.kikimaplesweet.ca

2 The Company Troll Bridge Creek Inc. (2009) CEO Keith Harris, B.Sc (Biology) University of Guelph. Over 35 years in the manufacturing environment in management roles.

3 Problem and Opportunity Consumers desire more natural and wholesome products. Locally sourced food & beverages are increasingly important to consumers. Surplus situation & soaring production costs for maple syrup industry. Artificial ingredients are undesirable in food & beverages.

4 Solution An unique, all-natural, Canadian maple sap beverage Low in calories Naturally sweet with hints of maple flavour Nutrient dense A source of natural, health-promoting active ingredients Prebiotics Organic acids Antioxidants Abscisic Acid

5 Our Product

6 A Unique Value Proposition Four flavours (Maple, Blueberry Maple, Cranberry Maple, Strawberry Maple) – All Natural flavours No Added WaterNo Added Sugar Natural nutrition and hydration Only Natural flavours Shelf Stable – no requirement for the cold chain Two glass bottle size offerings 300 ml – 12 Bottles per Pack 946 ml – 6 Bottles per packs

7 GLUTEN FREE FAT FREE LOW SUGAR ALL NATURAL LOW SODIUM Functional Beverage Functional Beverage CANADIAN AWARD WINNING MULTIPLE FLAVOURS GLASS & TETRAPAK Vegetarian

8 Our Goal To make available to the entire world our Canadian maple sap beverage, year round.

9 Business Team Dr. John Kelly, CEO, KeliRo Company Inc. Kevin Boon, Steve Barret, Innovation Guelph Italo Cerra, Jessica Bowes and Jessica Taylor Bioenterprise Guelph Tyler Whale, OAFT Dr. Chris Wren, Environmental Consultant Gowling, Lefleur and Henderson, Barristers Bowler and Company, Chartered Accountants

10 Comparable Market Coconut Water $1B (2014) In 2002, a handful of entrepreneurs introduced coconut water as a packaged drink to the US Zico, one of the largest coconut water brands, recorded sales of only $100,000 in 2007; in 2013, they had sales reaching $87 million Source: Transferwise.com; huffingtonpost.com

11 Coconut water Vitacoco, Zico, O.N.E., Blue Monkey US market: $500 million (2012) EU market: $65 million >240 companies supplying a number of different types of products (e.g. glass, cans, PET, Tetra Pak) Major beverage companies have already invested in coconut water E.g. Coca Cola is the majority share holder of Zico

12 Maple Water Domestic Supply Chain Procurement from local Ontario producer Virtually unlimited supply Production Capacity Bottled in HACCP Certified facility – Mississauga Warehousing and Shipping Mississauga warehouse, multiple shipping channels Distribution Multiple distribution channels (Canada, US, EU, Australia, Taiwan, Korea)

13 Competition, 18 as of 2015 Entry of competitors indicates market potential recognition Vermont Sweetwater Bottling Company –All natural gourmet carbonated beverages made from Syrup Maple soda Maple seltzer La maison Eau Matelo –Gourmet still water, made from byproduct of syrup operation De L’Aubier Sap Water Maple Syrup World, 2013 Vertical Water, 2014 Tree well, 2013 (very small carbonated) SEVA, Quebec, 2013

14 KiKi Maple Sweet Water Reach 2013

15 KiKi Maple Sweet Water Reach 2014

16 KiKi Maple Sweet Water Reach 2015

17 STAKEHOLDERS McLachlan Family Maple Syrup & Pancake House Lamont 10279 Lamont Drive Komoka, ON OAFT

18 Key Target Consumer

19 Canadian all natural functional beverage First in Similar market niche as coconut water Popular Flavours Keith Harris Founder/CEO since 2009


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