1. 1850 1915 1950 1969 1975 1985 1990 2000 2003 2011 today 1850. Norcia. Fiorucci’s family starts to tell a story of flavour, and competence : an entirely italian story. Nowadays this 150-year history continues to be written. In an even more globalized world, the authenticity characterizing the products has enabled Fiorucci to became a synonymuos of the italian flavour all over the world. Today Fiorucci’s distrubution network reaches United States, France, UK and many other countries of the world, where just talking about Fiorucci allows you to feel the real Made in Italy. Fiorucci: from Norcia to the world

2. Fiorucci: an Italian story of passion Innocenzo Fiorucci was the owner of a «Norcineria», a shop specialized in the curing, butchering and sale of pork. The breakthrough year came in 1915 when, from Norcia, Innocenzo moved to Rome and created, during a century, a real chain of traditional shops, obtaining a great success all over the capital. In 1950 Cesare Fiorucci, Innocenzo’s son, created an industrial model with the aim of combining the italian artisan tradition with the industrial dimension. Cesare’s son, Ferruccio, continues what his father had started and in 1985 Fiorucci goes to the conquest of foreign countries with the main purpose to be a symbol of the most authentic essence of Made in Italy. Today, Fiorucci is present in more than 60 countries, offering unique products and continuing to transmit italian values and traditions born 150 years ago in the small town of Norcia

3. Our values  R ESPECT AND H ONOR because they are the prerequisites for bringing change, improvement, and renovation.  A UDACITY AND COURAGE to promote entrepreneurship and the speeding up of market processes.  C OMMITMENT AND WILLINGNESS to demonstrate consistency and continuity with the maximum liability towards our customers and those who work with us.  L OYALTY AND COOPERATION to build strong and stable relationships with honesty of purpose and ability to work in teams.

4. Our mission Sense of belonging to the company and the passion for the profession identify the people with whom we work, and inspire our know-how through unique recipes. Encouraged by our people’s talent and experience, we want to drive industry growth in all channels, setting trends in the various categories and inspiring the development of the Processed Meat industry. Since 1850 Fiorucci produces quality Deli Meat constantly innovating the culture of the butchery. Since ever we offer to consumers around the world a wide range of tasty and safe meat products, characterized by a strong and recognized brand.

5. Market position VOLUME SHARE // TREND // PL: 15,9 MS Fiorucci has a strong position in the market: in 2013 Fiorucci is the only one brand who grows in volume. +7,8 -13,2 17 -3,5 -3,6 1,3 -5,7 3,2 1,5 0,7 -4,4 -5,3 -13,8 7,4 -5,7 +12,2 VALUE SHARE // TREND // PL: 15,1 MS

6. Fiorucci is composed by more then 600 employees. Our goal is to exploit the potential of employees, with specific and personalized growth paths. Our way of work We center our employees, devoting constant attention to their needs and wants, trying to reconcile effectively the time spent on family and work. This is the goal of our company policy of "work-life balance."

7. Our organization Marketing and R&D Our team has the responsibility to define effective marketing plans, successfully commercializing our products abroad, through communication, passion and experience. Sales Management and Customer Marketing Fiorucci is present in specific distribution channels: Traditional, Modern, FoodService and Export. Each with different needs, with a sales and customer service dedicated network. Business Control, Quality Assurance and IST These Departments include three different functions: The Business Control improves organizational processes. The Quality Assurance guarantees high quality of Fiorucci’s products. The IST implements IT solutions to streamline business processes.

8. Administration, Finance and Control This direction plays an increasingly strategic role, all decisions of the Group originate from the work done in this area. Our organization Industrial Management This Department is the beating and productive heart of the company and includes the following functions: Production Logistics Supply Chain Engineering Purchasing. Human Resources and Legal Affairs The areas that make up this direction are: Legal Human resources department Management and Development Industrial and trade union Relations General Services

9. The secret of a good ham is contained in the careful selection of the meat’s cut, in finding the best spices and cooking times. Fiorucci houses the oldest recipes, each characterized by its own blend of delicate flavors. Every product, as per tradition, has a fascinating diversity enhanced by gentle steaming. Mortadella is one of the oldest salumi in history, over the centuries has captured the most delicate and demanding palates. The secret of our mortadella is the skillful use of spices to enrich the flavor and enhance it with a pinch of sugar and the addition of high quality pistachio. Our products  MORTADELLA The dry sausage is one of the most representative products of Italian gastronomy. From 1850 Fiorucci epitomizes this great Italian cultural heritage, through a rich history of imagination, commitment and competence.  DRY SAUSAGES  COOKED HAM

10. The variety of Fiorucci’s hot dog is incredibly generous: some are real gourmet specialties, others combine the quality and practicality ideal for today's family. The best and finest meats, traditional cooking methods that provide a slow browning, the use of spices and the intense aroma make of "Rostelleria Italiana Fiorucci” dishes that meet the preferences of good food’s lovers and that are ready to be enjoyed. Our products  OTHER COOKED Weather, wind, passion and experience: from these ingredients was born the dry ham, the most famous and popular among the Italian Deli meat. The same care in aging is dedicated to our dry specialties: guanciale, carpaccio, bresaola, speck, pancetta, coppa.  DRY HAM & DRY SPECIALTIES  HOT DOG

11. Innovation Thanks to the research and the innovation Fiorucci creates AMARSI DI +. It is a wide range of products from traditional flavor and low in salt and fat that you can eat without worry. The desire to promote an healthy lifestyle inspired this range. Starting by a correct and balanced diet, Fiorucci offers a range of products to live better and longer, a selection that help to prevent cardiovascular difficulty and cholesterol, thanks to a reduced percentage of fat and salt.