1. CIP Eco-Innovation Call 2013: Market Replication Projects Closing the gap between research and markets EACI, European Commission Market Replication Eco-Innovation Unit Astrid Geiger, Head of Sector CIP Eco-Innovation Info Day Slovenia 13 June 2013

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3. What do we do? Eco-innovation – the market replication definition New services: greening businesses New processes: cleaner production New materials New products « All forms of innovation reducing environmental impacts and/or optimising the use of resources » Good for business, good for the environment

4. Eco-innovation market replication projects Support innovative ideas which can be turned into ‘marketable’ green products and services These need incentives to penetrate the market Potential for replication and wider application must be demonstrated Budget ~ €200 million (2008- 2013)

5. How does it work? Key design elements Risk sharing for green ideas (50%) Bridging the gap between RTD and commercialisation Direct funding (no intermediaries) A kind of public business angels Good for business, good for the environment

6. How does it work? Key design elements Life Cycle Thinking Flexible - no partnerships required but EU added value important Leverage factor and replication crucial Approximate project size: 1,5 m € total costs Available budget: ~32 m€ Good for business, good for the environment

7. Five priorities Materials recycling Sustainable building products Food and drink Water Greening businesses Non – exclusive priorities  Compared to the 2012 call: only small fine tuning and alignment with Air quality priorities and EIP water

8. Reaching the target group: 81% private sector and more than 65% SMEs

9. IWEC Reuse of filter backwash water with ceramic membrane Used in drinking water treatment process ~ 1 million m 3 of water reused during the project 80% energy reduction, 50% chemical use reduction Lower operational costs

10. TiLEATHER New eco-friendly “chromium free” leather treatment, with reduced energy and waste water pollution Production line set up and started Involvement of footwear industry in ES and FR and three lines of shoes launched to the market Award for the best innovation by the newspaper “El Mundo”, Nov 2011

11. GlassPlus Old TVs turned into beautiful ceramic An innovative and practical process for old TV sets In an apartment of 70m² you will be walking on 30 old TV sets Already exporting to Canada and US Up to now 60.000 TVs sets have found a new life in tiles

12. 12 START

13. What is needed for starting? A good idea that matches with CIP Eco-innovation objectives A thorough reading of the Call and of the supporting documents Application Forms (online submission system SEP) A PIC number – participant identification code

14. Which are the parts of a proposal ? Part A: Administrative information Part B: Work description Part C: Budget and indicators Annexes Letters of Intent Legal documents

15. How will proposals be evaluated? Fair and equal treatment of all proposers Transparency Four checks: 1. Eligibility criteria (yes/no) 2. Exclusion criteria (yes/no) 3. Selection criteria (yes/no) 4. Award criteria (scores with thresholds)

16. 16 CALL 2013

17. Call for proposals 2013: Award Criteria Relevance of the action (7 of 10) Quality of the proposed actions (6 of 10) Impact on target audience (6 of 10) Budget and cost-effectiveness (6 of 10) European added value (6 of 10) »Total threshold: minimum 34

18. Market Replication and Exploitation (1) Natstocer WEEEtrace GlassPlus

19. Market Replication and Exploitation (2) NUMIX Sterilis GreenBottle TiLeather

20. 20 COSTS

21. Realistic costing is required Direct staff costs – hourly costs must equal actual salary (from pay slips) + social charges Equipment and infrastructure (depreciated, only parts for innovative action) Sub-contracts to specialised professionals but not core tasks – up to 35% of total eligible costs Travel costs (either 4% flat rate or direct) Other specific costs (not: electricity & gas) 7% of the total eligible direct costs for overheads/indirect costs

22. 22 EUROPEAN ADDED VALUE Photo: rockcohen

23. No formal criterion on international partnership. However, European added value of Eco-Innovation projects is part of the award criteria: Value generated by the project being a EU-funded project as compared to local, regional & national actions EU dimension of the market barriers and of the environmental challenges Level of European cooperation in the project

24. 24 WRITING YOUR PROPOSAL Photo: dbbent

25. Writing your proposal (things to do) (1) Provide full answers to all award criteria Create a clear picture of what you want to do and how, flow charts might help Business case with clear view on the market already during the project Replication/Exploitation: demonstrate that public money is efficiently invested in your project – up scaling, leverage factor Environment and Innovation: Substantial environmental benefits across EU and a good degree of innovation

26. Writing your proposal (things to do) (2) Quantify! Provide numbers measuring the performance of your project using the indicators table: Realistic, but ambitious targets Estimate appropriate efforts and costs Explain clearly the choice of partners and subcontracting Realistic time planning – account for the time needed for permits (environmental / construction etc) – max. 3 years duration Ensure that you have attached the correct files when submitting your proposal Start early – a proposal needs time and evolution Language check: correct spelling, use of words, explain acronyms

27. Writing your proposal (things not to do) Do not submit a research project Do not submit an energy project No tools as main part of the project Do not forget the Life Cycle perspective when describing the environmental benefits Replication and exploitation are not the same as dissemination Please distinguish potential from realities during the project Do not wait too long with submitting your proposal – you can always replace earlier versions

28. 28 TIMING Photo: Ashton Dixon

29. Call planning 2013 Call 2013 now open! Closing date of 5 September 2013, 17h00:00 Electronic submission (SEP) Indicative budget: 32M€ Evaluation: end of 2013 First projects start May 2014

30. Eco-Innovation website as source of information  Newsflash subscription  Call for proposals  Guide for proposers  Frequently asked questions  Grant Agreement and Financial Guidelines  Info days + slides/recordings  Pre-screening: max 2 pages summary  Projects map  And we are twitting…

31. More support Informal National Contact Points in 24 of 37 countries http://ec.europa.eu/environment/eco- innovation/contact/national-contact/index_en.htm http://ec.europa.eu/environment/eco- innovation/contact/national-contact/index_en.htm Enterprise Europe Network: Partners Finder http://portal.enterprise-europe-network.ec.europa.eu/http://portal.enterprise-europe-network.ec.europa.eu/ Free service by the European Commission to assist with the protection of IPR: www.iprhelpdesk.eu www.iprhelpdesk.eu

32. Thank you for your attention For questions: contact our mailbox at eaci-eco-innovation-enquiries@ec.europa.eu