1. Connecting You To Global Markets: Federal Resources To Increase U.S. Exports April 18, 2012 Pittsburg, KS Danielle Pierson, International Trade Specialist U.S. Commercial Service Kansas City Danielle.Pierson@trade.gov T: 816-471-5053

2. The World is Open for Your Business Let the U.S. Commercial Service Help You Export With offices throughout the United States and in U.S. Embassies and consulates in nearly 80 countries, the U.S. Commercial Service of the U.S. Department of Commerce’s International Trade Administration utilizes its global network of trade professionals to connect U.S. companies with international buyers worldwide.

3. Our Global Network of Trade Professionals Opens Doors that No One Else Can.  The U.S. Commercial Service provides U.S. companies unparalleled access to business opportunities around the world.  As a U.S. Government agency, we have relationships with foreign government and business leaders in every key global market.  Our trade professionals provide expertise across most major industry sectors.  Every year, we help thousands of U.S. companies export goods and services worth billions of dollars.

4. Our experienced trade professionals help you enter international markets in the most efficient, targeted way. We assess your export potential, understand your needs, and provide the right mix of U.S. Commercial Service capabilities to achieve your exporting goals. Assess Export Readiness Identify Key Markets Determine Sales Potential Implement Export Plan We Work with You to Connect Your Company with the Right Opportunities Abroad. Overcome Challenges U.S. Commercial Service Business Approach

5. 1. Trade Counseling. Get the information and advice you need to succeed in Canada and elsewhere. 2. Market Intelligence. Target the best trade opportunities. 3. Business Matchmaking. Connect with the right partners and prospects. 4. Commercial Diplomacy. Ensure your products and services have the best possible prospects for success in international markets. Our Proven Expertise Makes Doing Business Internationally Easier. Whether you are looking to make your first export sale or expand to additional international markets, we have the expertise you need to tap into lucrative opportunities and increase your bottom line.

6. I. Proven Expertise: Trade Counseling  Planning and Strategy –Create a comprehensive international business plan.  Documentation and Product Requirements –Learn about export documents, invoices, packing lists, and certificates of origin. –Verify tariff rates and import fees; determine your product’s Schedule B and HS numbers. Get the information and advice you need to succeed.

7.  Legal and Regulatory Issues –Determine if your product needs an export license. –Understand and comply with global product standards, certification requirements, electricity regulations, and marking and labeling laws. –Avoid intellectual property issues and legal disputes.  Trade Problems –Get assistance with customs-related issues. –Obtain support if your company’s exports or foreign bids are adversely affected by a trade barrier. –Limit the risk of non-payment and receive assistance if problems arise. I. Proven Expertise: Trade Counseling Get the information and advice you need to succeed.

8. II. Proven Expertise: Market Intelligence  Customized Market Research ­ Get specific answers to your specific international business questions.  Market Research Library: Country Commercial Guides and Industry Reports ­ Leverage reports, prepared annually by our Commercial Specialists at the U.S. Embassies and Consulates, containing information on the business and economic situation of your target market and the political climate as it affects U.S. business and investments. Target the best trade opportunities.

9. II. U.S. Commercial Service’s Market Research Library  To access the Market Research Library: www.export.govwww.export.gov  Country Commercial Guide: Doing Business in Brazil http://www.buyusainfo.net/docs/x_2501465.pdf http://www.buyusainfo.net/docs/x_2501465.pdf  Canada: Update to 2012 Customs Tariff Act http://www.buyusainfo.net/docs/x_8778291.pdf http://www.buyusainfo.net/docs/x_8778291.pdf  EU Automotive Framework Legislation http://www.buyusainfo.net/docs/x_5615119.pdf http://www.buyusainfo.net/docs/x_5615119.pdf  Canada: Plastics http://www.buyusainfo.net/docs/x_679367.pdf  Best Export Markets for Food Processing and Packaging Equipment http://www.buyusainfo.net/docs/x_3993089.pdf  Japan: Contemporary Women’s Wear Market http://buyusainfo.net/docs/x_6267745.pdf http://buyusainfo.net/docs/x_6267745.pdf

10. II. Proven Expertise: Market Intelligence Target the best trade opportunities.  Market Briefings –Receive a customized market briefing from the U.S. Embassy or Consulate when you travel overseas.  International Company Profile ­ Conduct your due diligence on potential partners. ­ Get detailed credit reports covering sales, profit figures, liabilities, potential, and other financial information.  Trade Data and Analysis ­ Obtain annual and quarterly trade data by commodity, year, and origin. ­ Find industry-specific trade data and analysis. ­ Determine the hottest sectors in a given country for U.S. goods and services.

11.  Gold Key Service and International Partner Search: Personalized Business Matchmaking –Find pre-screened potential partners and get detailed reports; determine the marketability of your product or service. –Meet with potential buyers, sales representatives, business partners, and relevant government entities. –Leverage customized market briefings.  In-Country Promotions –Single Company Promotion: Leverage customized venues to reach potential partners and buyers. –Advertise in Commercial News USA, our official catalog of U.S. suppliers sent to nearly 400,000 international companies. –Feature your company on our local-language Web sites. III. Proven Expertise: Business Matchmaking Connect with the right partners and prospects.

12.  Trade Shows –Use our International Buyer Program to meet with pre-screened buyers at major U.S. trade shows. –Exhibit in the U.S. Pavilion at our Certified Trade Fairs overseas. –Let us distribute your marketing literature at global trade shows.  Trade Missions –Participate in business development missions led by senior U.S. government officials. –Meet with distributors, government and industry officials, prospective customers, and U.S. Embassy officials.  Trade Leads –Find free trade leads that our overseas offices have identified. III. Proven Expertise: Business Matchmaking Connect with the right partners and prospects.

13.  China Plas – Shanghai, China - April 18-21, 2012  Hannover Messe – Hannover, Germany - April 23-27, 2012  Expo Seguridad Mexico – Mexico City, Mexico April 24-26, 2012  Aquatech India – New Delhi, India - April 25-27  Nampo Harvest Day – Bothaville, South Africa May 15-18, 2012  28 th International FISPAL Food Service Trade Show – Sao Paulo, Brazil June 25-28, 2012  Farnborough International Airshow – London, UK - July 9 – 15, 2012 III. Proven Expertise: Business Matchmaking Foreign Trade Shows

14. International Buyer Program Shows featuring foreign buyer delegations in 2012:  Offshore Technology Conference 2012 - April 30-May 3, 2012 - Houston, TX  AMI Int'l Meat, Poultry & Seafood Industry Convention and Expo May 1-3, 2012 - Dallas, TX  Waste Expo - May 1-3, 2012 - Las Vegas, NV  The National Restaurant Association Restaurant, Hotel-Motel Show - May 5-8, 2012 - Chicago, IL  Electric Power - May 15-17, 2012 - Baltimore, MD  International Woodworking Machinery & Furniture Supply Fair-USA® 2012 August 22 – 25, 2012 - Atlanta, GA  Automotive Service & Repair Week (ASRW) - October 11-13, 2012 - New Orleans, LA  PACK EXPO International - October 28 – 31, 2012 - Chicago, IL III. Proven Expertise: Business Matchmaking …and trade shows in the United States

15.  April 22-28: Automotive Parts and Components Business Development Mission to Russia  May 6-9: U.S. Aerospace Supplier & Investment Mission to Canada  May 14-15: Healthcare Technology, Policy and Trade Mission to Mexico City  May 14-22: Trade Mission to Southeast Asia – Trade Winds  June 4-7: Executive Led Energy Efficiency Trade Mission to Russia  October 15-17: Smart Grid Mission to the UK.  December 3-7: Aerospace and Defense Mission to Turkey Visit: http://export.gov/trademissions/index.asphttp://export.gov/trademissions/index.asp III. Proven Expertise: Business Matchmaking U.S. Commercial Service Trade Missions

16.  Car Care and Maintenance Products, Kuwait  Pivot Irrigation Equipment, Uruguay  Sodium Chlorite (powder and liquid), Japan  Fuel Tank Railway Wagons, Uruguay For more details and more leads, visit http://export.gov/eac/trade_leads.asphttp://export.gov/eac/trade_leads.asp III. Proven Expertise: Business Matchmaking Trade Leads from Canada

17. IV. Proven Expertise: Commercial Diplomacy  Overcome trade obstacles to successfully enter international markets.  Access U.S. government trade advocacy for your foreign government procurement bids. ­ Visits to key Canadian officials by high-ranking U.S. officials ­ Direct support from U.S. officials stationed overseas ­ Letters to Canadian decision-makers Level the international playing field for your company.

18. ExporTech TM  ExporTech is an export acceleration program for achieving profitable growth.  It helps companies enter or expand in global markets.  Participants will: –Develop a vetted international growth plan –Obtain and apply expert knowledge specific to their needs –Reduce risks and increase chance of success in exporting  U.S. Commercial Service Kansas City and MAMTC are offering this 3-month course to Kansas companies this summer. The fast track to exporting.

19. Additional Resources From Other Federal Agencies Trade Financing  Export-Import Bank of the United States www.exim.govwww.exim.gov –Export Credit Insurance –Term Financing (Medium, Long) –Working Capital Guarantees  Overseas Private Investment Corporation www.opic.govwww.opic.gov –Political Risk Insurance –Long-term Financing –Investment Funds

20. Additional Resources From Other Federal Agencies Trade Financing  U.S. Trade and Development Agency www.ustda.govwww.ustda.gov –International Business Partnership Program Reverse Trade Missions Conferences Training Grants –Project Development Program Feasibility Studies Pilot Projects Technical Assistance  Small Business Administration www.sba.govwww.sba.gov –Export Working Capital Program –International Trade Loan Guarantee –Export Express

21. Additional Resources From Other Federal Agencies Agriculture  Foreign Agricultural Service www.fas.usda.govwww.fas.usda.gov –Trade Financing GSM-102 Export Credit Guarantee –Market Development Generic Program –Trade Missions and Shows –Market Research –Marketing Campaigns Branded Program Trade Data and Market Intelligence

22. Additional Resources from other Federal Agencies  U.S. Census Bureau/Foreign Trade Division – www.census.gov/foreignwww.census.gov/foreign –HS and Schedule B Codes –Export Statistics –Trade Educations  Bureau of Industry and Security - www.bis.doc.govwww.bis.doc.gov Regulates “duel-use” items  U.S. Treasury Department, Office of Foreign Assets Control - www.ustreas.gov/ofac www.ustreas.gov/ofac – Sanctions and embargoes  U.S. Department of State, Office of Defense Trade Controls - www.pmddtc.state.gov www.pmddtc.state.gov – Export of defense related goods Export Compliance October 23-25, 2012 Kansas City, MO Export Controls

23. Contact us today to connect you to a world of opportunities U.S. Commercial Service – Kansas City 1000 Walnut Street, Suite 500 Kansas City, MO 64106 Danielle.Pierson@trade.gov General: 816-421-1876 Direct: 816-471-5053 www.buyusa.gov/kansascity www.export.gov Danielle.Pierson@trade.gov www.buyusa.gov/kansascity www.export.gov