1. E-Commerce & Technology Used For Marketing Honors Marketing Mr. Sherpinsky Council Rock School District Overview

2. Objectives 1.Describe the computer software programs and systems that are influencing and reshaping marketing. 2.Explain how the Internet and the World Wide Web can increase business productivity.

3. 3 Definition of POS Point Of Sale. The physical location at which goods are sold to customers Point Of Sale. The physical location of a transaction but usually refers to any device or system used to record the transaction for the retailer. CPOS: A computer-based POS which employs software to implement the POS functionality

4. Point-of-sale (POS) systems: retail computer systems that collect sales data and are hooked directly into the store’s inventory control system. POS systems deserve a special mention for how they have changed retailers’ operations since their adoption. Inventory re-ordering was done by walking around the store and looking for empty shelves, a slow and inefficient process! Scanners have changed everything, allowing for unprecedented control and quality of information. Definition of POS

5. 5 History of POS 1981 First Restaurant POS 1979 A POS scanning system was developed. 1971 The first electronic cash register (NCR). 1970 The first POS terminal (NCR). 1884 NCR founded in the U.S. 1878 The cash register was invented by James Ritty. Computerized POS development is tied to development of computers.

6. 6 POS SystemCash Register Inventory Control YesNo Invoicing and Receiving YesNo Interfacing with Accounting YesNo Reports YesZ-Out Enforced accuracy YesNo Integrated CC handling YesLimited General Ledger YesNo Accounts Payable YesNo Accounts Receivable YesNo Preferred by tax consultants YesNo Benefits of POS

7. 7 POS: Summary POS functionality defined by the Software Wide variety of POS products defined by the business’s needs A good POS will change the way you run your business

8. E-Commerce Overview Definition of E-Commerce Brief History of E-Commerce 1

9. Definition of E-Commerce E-Commerce or Electronic commerce is a process of buying, selling, transferring, or exchanging products, services, and/or information via electronic networks and computers

10. Brief History of E-Commerce 1970s E- commerce meant the facilitation of commercial transactions electronically, using technology such as Electronic Data Interchange (EDI) and Electronic Funds Transfer (EFT), allowing businesses to send commercial documents like purchase orders or invoices electronically.

11. Brief History of E-Commerce (cont).. 1980s The growth and acceptance of credit cards Automated teller machines (ATM) Telephone banking Airline reservation system 2

12. Brief History of E-Commerce (cont).. 1990s The Internet commercialized and users flocked to participate in the form of dot- coms, or Internet start-ups Innovative applications ranging from online direct sales to e-learning experiences

13. Brief History of E-Commerce (cont).. 2000s Many European and American business companies offered their services through the World Wide Web. Since then, People began to associate a word “e-commerce” with all online purchasing.

14. E-Commerce Categories Two major categories Other categories 3

15. Two Major Categories Business-to-consumer (B2C) : Online transactions are made between businesses and individual consumers. E.g. Amazon.com, eBay.com. Business-to-business (B2B): Businesses make online transactions with other businesses.

16. Other Categories Consumer-to-consumer (C2C) Mobile commerce (m-commerce) E-learning E-government 4

17. Benefits of E-Commerce Benefits to organizations Benefits to consumers 5

18. Benefits to organizations Global reach Cost reduction Supply chain improvements Extended hours: 24/7/365 Customization Improved customer relations

19. Benefits to consumers More products and services Cheaper products and services Instant delivery Information availability Participation in auctions

20. Business applications Email Instant messaging Online shopping and order tracking Online banking Shopping cart software Teleconferencing Electronic tickets

21. Online Shopping Online shopping is the process of buying goods and services from merchants who sell on the Internet Online consumers are evenly split between men and women and tend to be better educated, younger, and more affluent than the general population

22. Online Shopping (cont).. Advantages: 24-hour access Ability to comparison shop The in-home privacy Variety 6

23. Online Shopping (cont).. Favorite websites for shopping include those featuring: Event tickets Online periodicals subscription Flowers and gifts Consumer electronics Travel

24. Online Shopping (cont).. How do you buy something

25. Interesting Facts and Statistics Every 0.2 seconds, a person makes a purchase with their PayPal account Almost 40 per cent of online shoppers make three or more online purchases per month (comScore 2015).

26. Interesting Facts and Statistics (cont..) Total retail sales for the first quarter of 2015 were estimated at $1,151.2 billion, a decrease of 1.5 percent (±0.2%) from the fourth quarter of 2014. The first quarter 2015 e-commerce estimate increased 14.5 percent (±1.9%) from the first quarter of 2014 while total retail sales increased 1.6 percent (±0.4%) in the same period. E-commerce sales in the first quarter of 2015 accounted for 7.0 percent of total sales.

27. Summary and Conclusion The Internet has lead to the birth and evolution E- commerce. E-commerce has now become a key component of many organizations in the daily running of their business. As the Internet and in turn E-commerce has developed, and continues to evolve and grow, it is vital that any organization, in any particular industry, must base its strategic planning around such a rapidly growing medium.

28. Thank You Are there any questions?