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Published byBerenice Wilkins Modified over 8 years ago
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1 Presented by: MiN Si Thu Ann-Katrin Theissinger Isabel Augustinussen Galib Hasnat Welspun Group: Riding the Globalisation wave
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2 http://www.youtube.com/watch?v=QLp3So-TQgU Welspun Group
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3 1985: Welspun is founded as a Textiles business, Unit at Palghar, Maharashtra 1993-95: Manufacturing expansion,Terry Towel plant at Vapi, Gujarat, India 1997: Diversification into Pipes business, SAW pipe unit at Dahej, Gujarat, India 2000 : First international facility, Welspun USA in New York 2000-05: Expansion of textiles and pipes and step into the energy sector 2006: First international acquisition - Leading UK based towel brand ‘Christy’ 2007: Acquired bath rug major, Sorema, Portugal; manufacturing facility in Mexico 2010: Foray into Energy Business
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4 Welspun Group around the World
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5 Welspun Group US$250,000 to US$3 B and locate in more than 50 countries One of the fastest-emerging global groups Market leader in yarns, home textiles
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6 What are some of the challenges for the Welspun group as it continues on its path of growth through globalization? Diversification of product & market Product selection Brand recognition Offshoring & outsourcing Welspun Group
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7 What are some of the challenges for the Welspun group as it continues on its path of growth through globalization? Scarce resources & demanding customers Necessity to maintain Human Capital International competition Flexibility to adapt to the changing market Welspun Group
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8 Can the group’s growth strategy serve as a ‘role model’ for companies elsewhere? How and under what conditions? Yes Geographical strategy Product diversification strategy Welspun Group
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9 Can the group’s growth strategy serve as a ‘role model’ for companies elsewhere? How and under what conditions? Non-FDI (Joint Venture) FDI Having Ownership-specific (competitive) advantage Having Location-specific (comparative) advantage Having Internationalisation advantage Welspun Group
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10 What will be the one single factor that has had the biggest impact on the group’s high growth trajectory? ‘ Understanding the Market’ Welspun Group
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11 Q & A ? Thank You !
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12 References : http://www.welspun.com/content.asp?Submenu=Y& MenuID=1&SubmenuID=16 http://www.welspun.com/content.asp?Submenu=Y& MenuID=1&SubmenuID=16
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