1. UNIT 2 QUIZ Marketing through SEM vs. Marketing of SEM UNIT 2 QUIZ Marketing through SEM VS. Marketing of SEM Copyright © 2008 by Sports Career Consulting, LLC

2. UNIT 2 QUIZ Marketing through SEM vs. Marketing of SEMInstructions Copyright © 2008 by Sports Career Consulting, LLC Review the following slides. On your answer sheet, mark whether the sample represents an example of marketing through sports and entertainment or the marketing of sports and entertainment.

3. UNIT 2 QUIZ Marketing through SEM vs. Marketing of SEM Copyright © 2008 by Sports Career Consulting, LLC SAMPLE #1

4. Copyright © 2008 by Sports Career Consulting, LLC UNIT 2 QUIZ Marketing through SEM vs. Marketing of SEM SAMPLE #2

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18. UNIT 2 QUIZ Marketing through SEM vs. Marketing of SEM Answer Key Copyright © 2008 by Sports Career Consulting, LLC

19. UNIT 2 QUIZ Marketing through SEM vs. Marketing of SEM Copyright © 2008 by Sports Career Consulting, LLC SAMPLE #1 The Goodyear blimp appearing at sporting events is an example of marketing through SEM

20. Copyright © 2008 by Sports Career Consulting, LLC UNIT 2 QUIZ Marketing through SEM vs. Marketing of SEM SAMPLE #2 This Old Spice ad featuring NASCAR driver Tony Stewart is an example of marketing through SEM

21. Copyright © 2008 by Sports Career Consulting, LLC UNIT 2 QUIZ Marketing through SEM vs. Marketing of SEM SAMPLE #3 This NC State football billboard is an example of the marketing of SEM

22. Copyright © 2008 by Sports Career Consulting, LLC UNIT 2 QUIZ Marketing through SEM vs. Marketing of SEM SAMPLE #4 This ad placed on a truck (parked outside the Atlanta Braves baseball park) an example of marketing through SEM

23. Copyright © 2008 by Sports Career Consulting, LLC UNIT 2 QUIZ Marketing through SEM vs. Marketing of SEM SAMPLE #5 This movie poster for the “Break Up” posted in a bathroom is an example of the marketing of SEM

24. Copyright © 2008 by Sports Career Consulting, LLC UNIT 2 QUIZ Marketing through SEM vs. Marketing of SEM SAMPLE #6 This ad for Portland Trailblazer group tickets is an example of the marketing of SEM

25. Copyright © 2008 by Sports Career Consulting, LLC UNIT 2 QUIZ Marketing through SEM vs. Marketing of SEM SAMPLE #7 This giant baseball advertising MasterCard is an example of marketing through SEM

26. Copyright © 2008 by Sports Career Consulting, LLC UNIT 2 QUIZ Marketing through SEM vs. Marketing of SEM SAMPLE #8 This Tampa Bay Bucs MasterCard ad is an example of marketing through SEM

27. Copyright © 2008 by Sports Career Consulting, LLC UNIT 2 QUIZ Marketing through SEM vs. Marketing of SEM SAMPLE #9 This ad for Seattle Mariners tickets is an example of the marketing of SEM

28. Copyright © 2008 by Sports Career Consulting, LLC UNIT 2 QUIZ Marketing through SEM vs. Marketing of SEM SAMPLE #10 This ad for the Dew Tour stop in Portland is an example of the marketing of SEM AND marketing through SEM

29. Copyright © 2008 by Sports Career Consulting, LLC UNIT 2 QUIZ Marketing through SEM vs. Marketing of SEM SAMPLE #11 This coupon for the Surf’s Up DVD is an example of the marketing of SEM

30. Copyright © 2008 by Sports Career Consulting, LLC UNIT 2 QUIZ Marketing through SEM vs. Marketing of SEM SAMPLE #12 This Nicolas Cage/Mont Blanc ad is an example of marketing through SEM

31. Copyright © 2008 by Sports Career Consulting, LLC UNIT 2 QUIZ Marketing through SEM vs. Marketing of SEM SAMPLE #13 This ad for Raleigh Bicycles (sponsored by Kenda) is an example of the marketing of SEM AND marketing through SEM

32. Copyright © 2008 by Sports Career Consulting, LLC UNIT 2 QUIZ Marketing through SEM vs. Marketing of SEM SAMPLE #14 This Wyoming Cowboys basketball poster (which features a Pepsi and Verizon logo) is an example of the marketing of SEM AND marketing through SEM

33. Copyright © 2008 by Sports Career Consulting, LLC UNIT 2 QUIZ Marketing through SEM vs. Marketing of SEM SAMPLE #15 This Nissan ad (which appeared in ESPN Magazine) is an example of marketing through SEM