1. Faith Based Recruitment and Retention January 13, 2016

2. Agenda Overview of the Faith Opportunity WHO: Selecting the Right Targets Faith Overview LUNCH WHAT are we proposing? HOW: Resource Overview “Have the Faith” Challenge

3. 1 Overview of the Opportunity

4. Why Faith Based? Girl Scout values align with faith-based values Everything in Girl Scouting is based on the Girl Scout Promise and Law, which includes many of the principles and values common across religions. Girl Scouts of Western Ohio has had success with Faith Based Organizations. We’ve partnered with religious schools to form troops, Catholic Church to honor girls and mosques to run series. We want to ensure we coordinate this effort. Boy Scouts of Orange County provides a model for success. BSA of Orange County had a Faith “Blitz” Day one year ago, a focused effort to reach out to faith based organizations, resulting in 77 meetings, 22 committed to start a BS troop, 19 of which are still active, 55 asked for a return visit.

5. Why Faith Based? Girl Scouts and Faith Based organizations often have mutual goals Faith Based Organizations Need …. More Members, often young families Retained members, often via activities for their children Trained Leaders GSWO Needs …. More members, specifically young girls Great leaders, ones who are vetted are nice Places to meet Bottom Line: We can help faith organizations while they help us!

6. Share Total Girl PotentialMarket Share % of Girl Scouts in Camp Toledo 60,208 11%8% Lima 39,0288%4% Dayton 88,4619%4% Cincinnati 132,72410%3% Total 320,42110%6% Market Share thru 12/31/15 Camp data 2015 90% of girls in our area are not Girl Scouts in this membership year

7. 2 Selecting a Target

8. WHO: Selecting the Right Targets With approximately 4,347 places of worship, 1.7 million congregants and 142 religious bodies in our 32 county area, how do you choose the one(s) that will most likely to partner with GSWO? 1.Service Units with opportunity 2.A volunteer is willing to broker a connection 3.Boy Scouts has a group, but not Girl Scouts – go to BSA contact or church website to find out! 4.Pre-Identified Faith based primarily on size / range of faiths Catholic United Methodist Evangelical Lutheran National Baptist Islam 5.Medium-sized congregation (~250 < your target < ~2,500)

9. WHO: Selecting the Right Targets ! Resource Alert: (Source: www.thearda.com > US Congregational Membership)www.thearda.com

10. WHO: Selecting the Right Targets

11. 3 Faith Overviews

12. Targeted Faiths Catholic United Methodist Evangelical Lutheran National Baptist American Baptist Islam Key Information to Know Proper Terms Key Characteristics Key Holidays/Days/Dates Resources Available What else should we know? Panel Discussion

13. 4 What are we proposing?

14. So what is our ask? Items that can address their pain points: Forming a new troop Forming a new series Distributing lead generation info Sending girls to camp Celebrating Girl Scout Sunday/Sabbath And a few things we also need: Meeting space for existing troops A cookie booth

15. 5 Resources

16. Programmatic Resources My Promise My Faith Pin Series (Pilot) Make the Connection booklet Girl Scout Sunday / Sabbath Interfaith Religious Awards Faith Specific Recruitment Resources Overview of Faith Based Options Faith Based Flyer / Bulletin Insert GSWO Website Archdiocese of Cincinnati MOU and Fanning Faiths Eternal Flame General GSWO Resources GSWO Fact Sheet Becoming a volunteer ½ sheet. Camp Brochure Resources

17. Making the Connection Books Step 1 of MPMF My Promise My Faith Pins

18. Resources National Interfaith Emblems Girl Scout Sunday/Sabbath Insert Make the World a Better Place

19. Resources Overview of Faith Based Options Bulletin Insert

20. Recruitment Resources GSWO Website

21. Archdiocese MOU What is the MOU? What areas does it cover? When would I use the MOU? Signature event with the Catholic Church Fanning Faith’s Eternal Flame

22. 6 A Little Practice (using Sandler!)

24. Uncovering Pain At your tables: What questions would you ask your faith contact to uncover the ‘pain’? Pre-Plan – What do you anticipate some of their pain to be? Match it up? What can we offer to alleviate the pain, in the fulfillment step?

25. Dealing with Landmines What do you say when? Doesn’t Girl Scouts support planned parenthood? Didn’t you remove God from your Girl Scout promise? Aren’t you a faith based organization? Don’t you allow transgender girls? Resource Alert: Blue Book of Basic Document; Marketing & Communications Statements, Memorandum of Understanding with Archdiocese of Cincinnati/Dayton; GSUSA Social Issues FAQ http://www.girlscouts.org/en/faq/faq/social-issues.html

26. 7 Have Faith!

27. Timeline PLUS Challenge GOAL: 25 Faith Based organizations to commit to one or more of the following: A NEW troop or series, to happen before Jun 30, 2015. A troop recruitment for either the 2015-16 or 2016-17 Membership Year A commitment for meeting space A commitment to celebrate Girl Scout Sunday/Sabbath A commitment to send a youth group to Camp A commitment to host a cookie booth for area Scouts A commitment to distribute lead generation information Each staff member identify at least 2 faith based organizations to target during Faith Blitz Week, or before. Record number of appointments on contest spreadsheet to be entered in for prizes! Faith Blitz Week – hold appointments, gain commitments. Record number on of commitments gained on contest spreadsheet to be entered in for prizes. Complete follow-up on all appointments Jan 31 February 8 th – 12th March 31

28. Girl Scout Themed Prizes! Prizes! Prizes! 2 winners will be selected from all who have entered an appointment on Jan 31. More appointments = More chances to win! 1 winner will be selected on each day during Faith Blitz Week! More completed appointments = More chances to win!