1. Digital Asset Management: Resource Assessment Anthony D. Smith Ocean Teacher Academy Training Course, 30 September - 4 October 2013, Mombasa, Kenya

2. Progress Report Please share with the group: 1.The three asset groups you selected and why 2.File formats in use within the three groups 3.Three strengths you recognize about your environment that support DAM 4.Three weaknesses you recognize about your environment

3. Ocean Teacher Academy Training Course, 30 September - 4 October 2013, Mombasa, Kenya

4. The Responsible Pet Owner

5. Ocean Teacher Academy Training Course, 30 September - 4 October 2013, Mombasa, Kenya Users need information to work efficiently to deliver business benefits effectively, and to operate legally, accountably and transparently. One challenge is to know what information is required, when, where, by whom, and how it is used (now and in the future); also, how the underlying IT services and infrastructure support the delivery of information to users over time and through change. ITIL® Managing Digital Information Assets, January 2011 Take Stock of Your Assets

6. Ocean Teacher Academy Training Course, 30 September - 4 October 2013, Mombasa, Kenya Users need information to work efficiently to deliver business benefits effectively, and to operate legally, accountably and transparently. One challenge is to know what information is required, when, where, by whom, and how it is used (now and in the future); also, how the underlying IT services and infrastructure support the delivery of information to users over time and through change. ITIL® Managing Digital Information Assets, January 2011 Take Stock of Your Assets

7. Ocean Teacher Academy Training Course, 30 September - 4 October 2013, Mombasa, Kenya Users need information to work efficiently to deliver business benefits effectively, and to operate legally, accountably and transparently. One challenge is to know what information is required, when, where, by whom, and how it is used (now and in the future); also, how the underlying IT services and infrastructure support the delivery of information to users over time and through change. ITIL® Managing Digital Information Assets, January 2011 Take Stock of Your Assets

8. Ocean Teacher Academy Training Course, 30 September - 4 October 2013, Mombasa, Kenya Recognizing institutional capabilities (current and future) is an essential pre-requisite for taking effective decisions about how to create, manage, store and preserve their assets. Resource Assessment

9. Ocean Teacher Academy Training Course, 30 September - 4 October 2013, Mombasa, Kenya How do we acquire/create digital assets? Resource Assessment 1.Born-digital Content: Originated in digital format 2.Analog to Digital Reformatting: Scanning, digital copystand, computer transcription

11. Ocean Teacher Academy Training Course, 30 September - 4 October 2013, Mombasa, Kenya Resource Assessment Vision: To make the UK the most digitally advanced education and research nation in the world Joint Information Systems Committee A United Kingdom non-departmental public body whose role is to support post-16 and higher education, and research, by providing leadership in the use of information and communications technology (ICT) in learning, teaching, research and administration.

12. Ocean Teacher Academy Training Course, 30 September - 4 October 2013, Mombasa, Kenya Resource Assessment http://aida.jiscinvolve.org/wp/toolkit/ Joint Information Systems Committee

13. Ocean Teacher Academy Training Course, 30 September - 4 October 2013, Mombasa, Kenya Resource Assessment AIDA Toolkit Based on Cornell University’s Maturity Model, originally designed to assess an Institution’s readiness for digital preservation. Relies on 5 Stages of maturity applied to a number of institutional elements: Stage 1: Acknowledge Stage 2: Act Stage 3: Consolidate Stage 4: Institutionalize Stage 5: Externalize Three major areas: Organizational, Technology, and Resources

14. Ocean Teacher Academy Training Course, 30 September - 4 October 2013, Mombasa, Kenya

15. The DAM Maturity Model Uses 15 dimensions organized into four categories to define the digital asset management ecosystem: People – The human roles, responsibilities, and interrelationships in an organization’s use and management of DAM Information – The material and related descriptors that enable the use of an asset Systems – The related components that work together to facilitate the lifecycle of assets Processes – The repeatable set of procedures and operations designed to realize each stage of an asset’s lifecycle

16. Ocean Teacher Academy Training Course, 30 September - 4 October 2013, Mombasa, Kenya The DAM Maturity Model

17. Ocean Teacher Academy Training Course, 30 September - 4 October 2013, Mombasa, Kenya The DAM Maturity Model PEOPLE Technical Expertise There are key technical capabilities that the organisation needs to have either in-house or via an external partner. Models such as the ITIL v3 and ISO/IEC 20000 offer a helpful guide for defining technical roles and responsibilities.

18. Ocean Teacher Academy Training Course, 30 September - 4 October 2013, Mombasa, Kenya The DAM Maturity Model Technical Expertise Levels- 1.Ad hoc - Exposure to the application of DAM technologies, including managing repositories and workflow systems 2.Incipient - Casual understanding of DAM technologies, often starting in the form of content management systems and centralised document repositories 3.Formative - Demonstrated experience with implementation of named DAM systems and core competencies, such as ingestion, cataloging, transformation, transcoding, distribution, etc. 4.Operational - Managing repositories and workflow systems is core to IT with organised knowledge transfer 5.Optimal - Understanding and participating in forecasting enterprise DAM needs in preparation of future business requirements

19. Ocean Teacher Academy Training Course, 30 September - 4 October 2013, Mombasa, Kenya The DAM Maturity Model Our in-house technical expertise is incipient. Although staff have some knowledge of DAM technologies, we lack experience with implementation of such services. Sample Response

20. Ocean Teacher Academy Training Course, 30 September - 4 October 2013, Mombasa, Kenya The DAM Maturity Model PEOPLE Business Expertise This refers to the understanding of fundamental DAM concepts between employees and management in support of the organisation’s core mission. To promote an organisation’s DAM expertise, clearly related and defined roles should be used as a starting point.

21. Ocean Teacher Academy Training Course, 30 September - 4 October 2013, Mombasa, Kenya The DAM Maturity Model PEOPLE Alignment Alignment is the collaboration between technical and business areas utilizing the value of DAM to achieve the organisation’s mission. This collaboration provides the capability for the groups to anticipate the needs of one another with complementary strategies.

22. Ocean Teacher Academy Training Course, 30 September - 4 October 2013, Mombasa, Kenya The DAM Maturity Model INFORMATION Asset This refers to managing the hierarchy of authoritative digital assets, their creation, classification, usage and distribution. It defines the following key lifecycle stages: Ingestion: How an asset is created or imported into the DAM system Versioning: The management of different iterations of an asset Derivatives: Works in progress during the creation of new assets or sub-assets Media Processing and Transformation: The capability to convert an asset from one format to another and create different renditions by way of transcoding and transformation Distribution: The delivery of a final asset

23. Ocean Teacher Academy Training Course, 30 September - 4 October 2013, Mombasa, Kenya The DAM Maturity Model INFORMATION Metadata Metadata is specific information describing the nature of assets. This provides methods to support categorisation and classification by defining taxonomy models and vocabularies including Folksonomies.

24. Ocean Teacher Academy Training Course, 30 September - 4 October 2013, Mombasa, Kenya The DAM Maturity Model INFORMATION Reuse Reuse refers to an organisation’s repurposing of assets across multiple channels and an organisation’s appreciation of single asset authoring for different intentions.

25. Ocean Teacher Academy Training Course, 30 September - 4 October 2013, Mombasa, Kenya The DAM Maturity Model INFORMATION Findability Findability is how users navigate services to search for and retrieve assets. In DAM, search mechanisms work hand-in-hand with the organisation’s services and information models.

26. Ocean Teacher Academy Training Course, 30 September - 4 October 2013, Mombasa, Kenya The DAM Maturity Model INFORMATION Use Cases Use cases — from simple to very complex — describe the functional capabilities of DAM systems. Every organisation’s needs are different and these differential requirements or use cases are defined as scenarios. They also include generic capabilities like personalisation, collaboration, and multichannel delivery.

27. Ocean Teacher Academy Training Course, 30 September - 4 October 2013, Mombasa, Kenya The DAM Maturity Model SYSTEMS Prevalence This defines how broadly the DAM efforts are spread within the organisation. This is the ratio of DAM activity to the potential DAM utilization.

28. Ocean Teacher Academy Training Course, 30 September - 4 October 2013, Mombasa, Kenya The DAM Maturity Model SYSTEMS Security Security is the extent to which the actual asset access reflects enterprise entitlements — including capabilities for authorisation, authentication, policy enforcement, users, roles, internal/external access controls, rights management and authenticity.

29. Ocean Teacher Academy Training Course, 30 September - 4 October 2013, Mombasa, Kenya The DAM Maturity Model SYSTEMS Usability Usability refers to the ease-of-use of various user and configuration interfaces.

30. Ocean Teacher Academy Training Course, 30 September - 4 October 2013, Mombasa, Kenya The DAM Maturity Model SYSTEMS Infrastructure Infrastructure is a set of interconnected elements that provide a framework to support the entire structure of DAM.

31. Ocean Teacher Academy Training Course, 30 September - 4 October 2013, Mombasa, Kenya The DAM Maturity Model PROCESSES Workflow DAM systems apply business processes to manage digital assets. These processes are comprised of workflows to maximise resources and minimise latency, which in turn increases asset availability.

32. Ocean Teacher Academy Training Course, 30 September - 4 October 2013, Mombasa, Kenya The DAM Maturity Model PROCESSES Governance Governance ensures that the DAM strategy and policies are actually implemented and the required processes are correctly followed.

33. Ocean Teacher Academy Training Course, 30 September - 4 October 2013, Mombasa, Kenya The DAM Maturity Model PROCESSES Integration Integration facilitates efficient data transference within and between systems and processes.

34. Ocean Teacher Academy Training Course, 30 September - 4 October 2013, Mombasa, Kenya Questions/Comments?