1. Topics in Technology and Marketing Website Effectiveness

2. Key Factors Visitors scan – they don't read – Remember the F-shaped pattern Visitors have a specific purpose and need to accomplish something Website has 5 seconds to answer: – Who are you? – What do you do? – What makes you different/better? – Do you have what I need?

3. Who is a website for? Designed to attract and engage your Perfect Prospect – Not existing customers – Not your spouse – Not you

5. Effective Home Page design Logo/corporate identity – “Who are you?” Orientation statement – “Am I in the right place?” – “What do you do?” USP - Unique Selling/Service Proposition – “What makes you different or better?” http://econsultancy.com/uk/blog/6829-17-tips-for-creating-a-great-website-taglinehttp://econsultancy.com/uk/blog/6829-17-tips-for-creating-a-great-website-tagline\ LOGO San Antonio heating and plumbing experts since 1981 At your home in less than 1 hour – or the first hour is free

6. Effective Home Page design Micro-USPs – “Do you offer – better yet, specialize in – what I need?” CTA – call to action – “What do I need to do to solve my problem?” Engagement offer – Not everyone is ready to purchase – A means of developing the relationship until ready to purchase LOGO San Antonio heating and plumbing experts since 1981 At your home in less than 1 hour – or the first hour is free 24/7 response for plumbing emergencies Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. San Antonio heating and plumbing experts since 1981 Heating and Air Conditioning repair Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Free furnace and air conditioner tips Sign up for our newsletter and learn the tips and trick for keeping your air conditioner and heater in top form SUBSCRIBE HERE CALL 210.555.5555 Schedule an appointment

7. How to evaluate a web site On page – Who is website designed for? – Are 5 elements of an effective Home Page present? – Content Specifically address Perfect Prospects? – Or filled with “we-we's?” Keyword-rich? – Simple, consistent navigation? – Leverages F-shaped layout? http://econsultancy.com/uk/blog/6924-25-reasons-why-i-ll-leave-your-website-in-10-seconds

8. How to evaluate a web site Off page – SEO – Keywords in: URL? Title tag? Alt attributes? Title attributes? – # of links – PageRank of Home Page

9. Questions?