1. Externship Art Institute and Blue Bug Graphic Design By Suzanne Dean Graphic Arts Teacher

2. Dates of Externship Art Institute – Orange County –2/2/09 –2/25/09 –4/28/09 Blue Bug Graphic Design –4/6/09 –4/7/09

4. Industry Professionals Jenny Gonzalez –Director of Career Services Tricia Cook –Public Relations Julia Wolf –Blue Bug Graphic Design

5. What is a Graphic Designer?

6. Graphic Designers These individuals use the computer screen as their canvas. They manipulate scanned photographs, or render images from scratch. Many use a combination of techniques to provide solutions to a concepts.

7. Graphic Designers The end result is usually a computer file that can be used for –Print –Web –Multimedia projects

8. Graphic Designers Skills –Grasp of software (Quark, Photoshop, Illustrator) –Diverse page layout experience –Able to design without a computer –Strong concepting abilities

9. Stages of a Graphic Designer’s Career Path

10. Career Path: Graphic Design Entry Level –Grasp of software (Qwark, Photoshop, Illustrator) –Diverse page layout experience –Able to design without a computer –Strong concepting abilities

11. Mid-Career Employment Art Director Senior Designer Production Manager Project Manager

12. Pinnacle of Career Creative Director VP Creative Services Director of Design

13. Sample Careers Available in Graphic Design

14. Junior Graphic Designer Required skills –Good general graphic design skills –Basic digital retouching –Basic production skills and computer generation –Familiar with the printing process –Generally 0-2 years of experience

15. Junior Graphic Designer Education –An Associates degree or a Bachelor of Fine Arts in Graphic Design or a related field

16. Junior Graphic Designer Skills: –Photoshop –Illustrator or Freehand –Quark XPress:

17. Production Artist Has a working understanding of –Layout –Type –Color

18. Production Artist Is able to take instructions from a designer on a complete layout, working proficiently in –Quark XPress –PageMaker –Photoshop –Illustrator –Freehand

19. Production Artist Responsibilities include producing final files that image properly to film. Prepress experience is vital Ability to prepare files for –Output –Scanning –Color Correction

20. Presentation Specialist General graphic design skills are needed Generally provide support within a company producing –Low budget pamphlets –Brochures –Flyers and presentations

21. Presentation Specialist Creation of basic graphics, charts and graphs Clip art is generally used with limited usage of –Photoshop –Illustrator –Freehand

22. Desktop Publisher/Presentation Specialists General graphic design skills are needed Generally provide support within a company producing low budget pamphlets, brochures, flyers and presentations that are printed via a laser or inkjet printer for limited circulation

23. Desktop Publisher/Presentation Specialist Skills and tools used for basic graphics, charts and graphs: –Clip art –Limited use of Photoshop and Illustrator of Freehand

24. Desktop Publisher/Presentation Specialist Applications: –MS Word –Quark XPress –PageMaker –CorelDraw –PowerPoint Extensive skills enable a more seasoned candidate to produce animated, slide show presentations.

25. Mid-Level Graphic Designer In addition to the requirements for Junior Graphic Designer: –Drawing skills –Experience with layout, typography, and have a solid grasp of design trends –Prepress experience –Time management skills

26. Mid-Level Graphic Designer Application Skills: –Advanced knowledge in Photoshop Illustrator Quark XPress Possibly Page Maker and Power Point

27. Mid-Level Graphic Designer Educational and professional experience –BA of Fine Arts in Graphic Design or related field –A minimum of 2 years experience in the field

28. Senior Graphic Designer The individual should possess all the requirements for Junior and Mid-Level Graphic Design and should be experienced in client relations

29. Senior Graphic Designer The individual could have management responsibilities working in tandem with an Art or Creative Director

30. Senior Graphic Designer Experience and Skills –Brainstorming and conceptualizing –Being able to translate ideas into storyboard format –Understands projects on a tactical level with basic supervision –Project coordination skills –Efficient at handling multiple projects at the same time

31. Senior Graphic Designer Expert Knowledge in the following: –Photoshop –Illustrator or Freehand –Quark XPress Moderate knowledge in –PageMaker and PowerPoint

32. Information about the Art Institute – Orange County

33. Admissions All programs (except for Game and Design) simply require students to have a high school diploma or equivalent and have an interest in the arts. The Game and Design program requires a portfolio

34. Length of Career Preparation The bachelor’s degree program is a 3 year program. An associates degree may be obtained in 18 months.

36. Career Placement 90% of students are placed in jobs. The school finds jobs for students as soon as they enter orientation. –The first job may not be in the graphics career field. –Students will gain experience and later be placed in their career fields.

37. Job Fair During the third week of the first quarter, there is one of the following: –Job Fair –Pizza with the Pros During all of the various job fairs, students might expect to meet over 200 people in their field

38. Orientation Class During the first quarter, students attend an orientation class. –One segment is career services Students learn how to bill clients When they are career eligible Resume writing

39. Career Development During the 5 th – 7 th quarters, students take a class on career development. –Students continue to work on Resumes Cover letters Mock interviews