2.  Salman Ansari10B704  Sneden Anthony10B705  Siddhesh Dalvi10B712  Dominic Goeuvia 10B718  Radhika Kanojia10B726  Rahul Mungekar10B736  Vaibhav Narengekar10B739  Gagan Verma 10B758  Darshan Iyer10B761

3.  Introduction  Conclusion  Questions

5.  It includes physical evidence audit METRO's Cash & Carry business model is based on a Business to Business (B2B) concept and focuses on meeting all the needs and requirements of business customers. It is a modern format of wholesale trading, catering only to business customers.  "Cash & Carry" means that the customers pick the goods themselves, pay in cash and transport their goods with their own vehicles. The advantage as compared with conventional wholesale lies in the more competitive price, the scope of the food and nonfood assortment, the immediate availability of the merchandise and the customer-oriented working hours. 

6.  1. Best Prices With huge purchasing power & efficient operations, we make sure to provide you quality products at the best prices.  2. It's your Warehouse With our computerized goods management system, you are assured about availability of the products, in quantities you need. Meaning you need not tie up your money in stock that does not sell quickly.  3. Everything under One roof 18,000 different Food & Non-food items to meet all your different needs under one roof. This will save your time as compared to purchasing from a variety of sources..  4. Extended business hours To make sure that you are always served, we are open 7 days a week, from 6 a.m. to 10 p.m.

7.  5. Quality guaranteed Strict quality checks and modern storage technology including cold storage ensures that you get the best quality  6 After sales Service We do not just make a sale, our Customer Service Team is available to you for resolving your queries, and problems, if any.  7. Offers at your fingertips Every two weeks you receive our catalogue, METRO Mail with over 300 offers for your business at the best wholesale prices. Also receive instant alerts through e-mail and SMS. 8. Great value for money A wide range of our own brand products offers high quality at the lowest price, which adds to your profits even more.

8.  GET YOUR METRO CARD IN 4 EASY STEPS  1. Fill in the application form application form  2.Present your business license and your Photo ID along with a copy at the Distribution Centre.  3.In the case of Service Tax / Professional Tax, certain categories of customers cannot be registered 5.In case of proprietorship firm, a self declaration is needed and for the rest, a declaration by the authorized signatory stating that the purchases are for their business is required.

9.  4. you will receive your temporary METRO Card7.Our customer consultant would personally visit you and introduce you to the concept and hand over your METRO card to you About the Card Personalised cards are issued to the representative of the business to facilitate business purchases at any of the METRO Distribution Centre across the globe.

10. a) Objectives Of Metro Cash & Carry b) Reasons for Focusing On the Rural Sector c) Challenges of the Rural Market d) Suggestions to Overcome Challenges Faced

11. Objectives Of Metro Cash & Carry The objective of Metro is to use what we have learnt in managerial economics and apply it to this project. The corporatives are able to focus on economic development from the rural development that would take place.  As a we are currently in the cooperative market, we decided to expand and adapt into the rural market.  To develop the knowledge regarding rural and urban markets.

12. More than 70 percent of the population lives in the rural areas. As we decided to venture into the rural market, we notice there is a major source of income in the agricultural sector. If we focus on economic development of areas by increasing their standard of living in those rural areas As there is a change in trend we have decided to supply our products which are more attractive and fashionable to appeal to the rural people Venturing into the rural market helps us reach out to people in rural areas i.e 70% of the population which helps enhance our customer base and hence help increase our corporate image. As our product is being introduced into a new market the customers tend to view our products as different and depending on their perception and thinking we are able to capture the rural market.p0- 1. Price of the Beverage – If there are many competitors in the market like Pepsi, coke and frooti selling their product at the same price. And if one of them decides to decrease their price, then the demand for that product will increase.

13. Habits & Taste – As we are a well known company in the Indian Market, having a good corporate image and goodwill, we will be able to sell our new product Pepsi Magic which would attract customers as they are familiar with the quality and taste of the company. New additional features to the brand like fresh minty flavour adds to brands already large loyal brand consumers. 3. Size of the Population – As we are a foreign based company, we are deciding to launch a new product in the country since it has a larger population base which would create more demand for Pepsi MAGIC.

14. 5. Weather condition – The demand for Pepsi Magic will increase or decrease depending upon the weather conditions. Eg – demand for Magic Pepsi will increase in the time of summer as India usually gets really hot in summers and would generate more revenue as people would prefer to consume refreshments.

15.  Infrastucture  Transportation  Communication  Mentality of people in rural areas  Traditional methods and avoid the use of new technology  Problems of promotion and advertisement of service and product in rural areas as there are limited amount of mediums for doing the same.

16.  No storage units or godowns in rural areas that’s why people choose to purchase in limited amounts.  Purchasing of goods in limited amount, but have to pay higher cartage.  Low Savings  Low Income  Communication problem like language barriers, way of thinking etc.

17.  Transportation – rickshaw scheme Provision of Transportation through the rickshaw scheme –we plan to launch a new strategy for the carriage of goods because many retailers have the problem of transportation from Metro to their stores. Most of them hesitate because if they buy less goods they sometimes have to hire huge carriers and for this purpose we will provide metro owned rickshaw services to them and will charge Rs. 12 per km. This will not only solve the problem of the retailers but will also provide employment opportunities to the villagers and hence will increase our goodwill in rural areas.  Communication problem – hire locals to solve linguistic barriers and help convince the other locals to buy our products and services.  Increase vocal publicity, door to door promotions

18.  Put billboards  Personal selling – informing vocally  Mouth publicity – helpful when launching product in rural areaas  There is a communication and language barrier. (local language. Especially south india)  Ways of advertising, radio, banner  Post outside the houses, Paint it, Put posters,

19. a) Research & Development b) Environmental Analysis c) Use of Strategies d) Consumer Value Strategy e) Strategies Applicable f) Changes In Rural Marketing Environment g) Job Employment

20.  They are included in capital which is one of the factors of production  When it comes down to analyzing the needs and changing trends of the rural market, researchers play a vital role 

21.  When launching a product into rural market, take into consideration the entire profile of rural market.  (Research the market) Allows us to see if the product would suit the market.  Once this is done, you are allowed to properly create strategies.

22.  Each and every rural market has its own enviorment. Analyze the environment and make strategies accordingly.  Think of ways to tackle the consumer mind set.

24.  Integration Strategies:  Capture or control over suppliers, distributors and or Competitors.  Backward Integration-  To ensure a continuous and guaranteed supply of inputs which meets the specified quality standards.  Forward Integration-  Taking control of forwarding, distribution, servicing etc.  Quality of inputs and on time delivery is assured thus protecting the main operation.  Penetration Pricing Strategy

25.  A major problem of the rural market is that there is no money to spend on the part of the consumer.  To fix that problem we have decided to employ some rural people in promoting the wholesale sector.  This can help us to come across language barrier as well as they understand the mentality of villagers.

26.  Concerned with the 4 ‘s  Product  Price  Place  Promotion (very important)  There should be a proper ratio of all four p’s  Has to be categorized into – core, tangible and augmented

27.  Core – basic needs, (soap, paste)  Tangible –  Augmented – increase in size of markets (set up box)  Important from the view of marketing  In the rural markets, the consumers focus more on the physical aspects, rather than quality something that would last long  Watch, thick dial, and steel strap

28.  Provision of free consultancy services to retailers – this not only facilitates the retailers but also creates a good and strong standing in the market, and ultimately retailers will come to metro for use of free betterment of society services.  Provision of Transportation through the rickshaw scheme –we plan to launch a new strategy for the carriage of goods because many retailers have the problem of transportation from Metro to their stores.  Most of them hesitate because if they buy less goods they sometimes have to hire huge carriers and for this purpose we will provide metro owned rickshaw services to them and will charge Rs. 12 per km.  This will not only solve the problem of the retailers but will also provide employment opportunities to the villagers and hence will increase our goodwill in rural areas.

29.  Provision of sponsorships to organise campaigns, games, etc.  Personal Selling- we will send our representatives or the hired villagers from door to door, shop to shop and convince them to visit our store and buy our products.

30.  Washing Detergent, Lifebuoy  Medicine  Ready to cook products  Products for festivals (holi and diwali) (As it is celebrated in a different manner)  Ajanta watch – rural area  Mesvak and vicco toothpaste  Clinic plus shampoo

33.  Makro – also a whole sale chain (a cash and carry)

34.  Survey  Questionnaire  Marketing System Audit  Marketing Productivity Audit  Benefits to Retailer  Swot Analysis

35.  First we did a survey.  The main purpose of our survey is to see the position of our brand “Metro ” in the eyes of the consumers.  Through the survey when we get to a point where we are satisfied with the amount of answers we get, our next phase will be to categorize the public's answers.  The survey let us know that our clients favor have high demand for our services  Next, we will then do promotion. The promotional campaign will contain the words that have established effectively by the survey.

36.  We are doing a survey on “Metro Cash & Carry” and would be grateful if you could please fill up the form below:  1. Name ________________  2.Age ________  3.Occupation ______________  4.Location _________________  5.Monthly Income below 100000[ ] 100000-200000[ ] above 200000[ ]  6.Preference of Purchase wholesale store[ ] market[ ] cash & carry[ ]  7.Have you heard of Metro Cash & Carry ? Yes[ ] No[ ]  8.Do you expect any services from metro ? Specify Yes[ ] No[ ] ____________________________________________

37.  9. What is your opinion about the prices offered by Metro? Excellent[ ] Good[ ] Average [ ] Below Average[ ]  10. What do you say about the quality offered? Excellent[ ] Good[ ] Average [ ] Below Average[ ]  11.Are you satisfied with the packaging? Yes[ ] No[ ]  12. Any feedback you would like to provide? ____________________________________________ _________________________________________

38.  It gives boosts to sales, profits, managing activities, employees work and performance  They have systems to analyze the generated profits  It records the products being purchased in frequency, stating which item id sold less and which is sold more

39.  Metro has a profit ratio of 3 percent on each product, so profitability is calculated  It determines which is more profitable or less profitable  It helps to utilize resources very efficently at the lowest cost

40.  Will provide a membership card  Rickshaw Scheme  Free Consultancy for retailers

41.  First on the market  Corporate strategy and culture  Store concept and our own brands  One stop shopping  Supply chain  Low prices and high quality  Serving the customers with a wide variety of fuel  Friendly and cooperative staff

42.  Poor HR management  Matrix organisational structure  Slow reaction to market changes

43.  Economical growth  Growing market of cash and carry  Contracting with other small retail shops

44.  Market competition  International crisis  Lack of professionals  Rural psychology  Low income  Low saving capacity  Poor law and order situation in rural areas  High inflation rate

45.  Think of way to make sure the retailer doesn’t breach the contract.  We have to state in the ppts that we are currently in the corporative market and are planning to move to the rural markets because of so and so reasons

46.  We have developed synergies in transportation and logistics, we have refrigerated vans and backup staff running the whole day to ensure fresh and dedicated supply of our items at all times.   Refreigerated van - diesel

47.  The main factory is in Chinchpokli (e)  It is supplied to the other branches  Referigerated vans a) Three shifts of work b) 150 staff members

48.  Makro is our competitor which provides a similar kind of service and is also a huge international group.  Hence, we can compete with them by changing the perception of the customers and that can be possible by intensive promotions with an image of low costs and wide variety of products along with quality.