1. Info-Tech Research Group1 V3.1 Info-Tech Research Group, Inc. Is a global leader in providing IT research and advice. Info-Tech’s products and services combine actionable insight and relevant advice with ready-to-use tools and templates that cover the full spectrum of IT concerns. © 1997-2014 Info-Tech Research Group Inc. Develop a Master Data Management Strategy and Roadmap Manage the truth, the whole truth, and nothing but the truth. Info-Tech's products and services combine actionable insight and relevant advice with ready-to-use tools and templates that cover the full spectrum of IT concerns.© 1997 - 2014 Info-Tech Research Group

2. Info-Tech Research Group2 By setting a Master Data Management (MDM) strategy, organizations of all sizes can find a central, single version of the truth, making accurate and complete data available to the applications, people, and processes that need it. Introduction Data Architects, Enterprise Architects, or CIOs tasked with implementing master data management. Understand the value of Master Data Management (MDM). Define the MDM needs of your organization. Define and maintain your MDM architecture. Determine key capabilities for your MDM solution and create a Request for Proposal for the solution. Create Match Rules, Golden Rules, Hierarchies, and Affiliations to ensure the data stays golden. Design procedures to manage change requests and new data domains and sources. This Blueprint Is Designed For:This Blueprint Will Help You:

3. Info-Tech Research Group3 The business continues to blame the IT department and the data architect for poor data quality, but no one is willing to put forth the funding to tackle such a large and long-term project. We understand our members’ pain The Data Architect is: Tired of constantly having to address business incidents around duplicate or untrustworthy data. Frustrated with always being blamed for poor data quality. Wanting a solution that will address all the organization’s master data, but is struggling to get funding and resourcing to undertake such a large project. Irritated with business users who are not following data governance policies and are finding workarounds for the problems they are looking to solve. Unsure where to begin and which capabilities their master data management solution should have. They don’t know if they should get a domain-specific solution, a data integration-based solution, or a multi-domain solution.

4. Info-Tech Research Group4 Master Data Management Strategy Blueprint Outline 1. Making the Case for MDM Define Master Data Importance of Master Data Master Data Today Responsibility for Master Data Management 2. Prepare for MDM Business Drivers for MDM MDM Methods of Use Determine Readiness for MDM Importance of Data Governance to MDM Measured Value for an MDM Project 3. Understand the MDM Needs of the Organization Differentiate between Reference and Master data Master Data Domains Multi-Domain MDM Baseline MDM Capabilities 4. Define and Maintain Data Integration Architecture for MDM MDM Reference Architecture Systems of Entry, Record, and Reference MDM Implementatio n styles MDM Architectural Principles and Guidelines 5. Create an MDM Strategic Roadmap Define Requirements Different Types of Solutions Create an RFP Define Match Rules, Golden Rules, Hierarchies, and Affiliations Produce a Strategic Roadmap 6. Maintain MDM Maintaining MDM Maintain Data Governance Integrating a New Data Source Change Request Procedures

5. Info-Tech Research Group5 Executive Summary Master data addresses critical business entities that fall into four broad data domains: party, product, financial, and location. It is the most accurate data within the organization. There are four MDM methods of use: operational, analytic, collaboration, and enterprise. Organizations usually start with operational, analytic, or collaboration and develop the program over time into an enterprise MDM. When trying to determine which data is master data, look at cardinality, volatility, complexity, value, and reuse. The four commonly used implementation styles are: consolidation, registry, coexistence, and transactional. The implementation style an organization chooses is dependent on many factors including method of use. Matching, merging, and linking of data from multiple systems is a key step to removing redundancy and reducing data quality issues. Make sure organizational culture is considered. If managed correctly, MDM can influence decisions across the enterprise. A maintenance program ensures data quality issues do not reappear and the goals of MDM are preserved. Governance is critical to maintaining MDM. 1.Before starting an MDM project, ensure there is organizational buy-in and knowledge of the current data environment. Without these things, an MDM project will inevitably fail. 2.Reference data serves as a great starting place for an MDM project. Organizations often have trouble getting started because of difficulty agreeing on the definition of master data. Reference data is an easy place to find common ground. 3.Attach MDM to a business project (e.g. CRM or BI) and focus on one master data domain at a time. Attaching MDM to a business project and tackling one domain at a time will make it easier to demonstrate the value of MDM quickly. Info-Tech Insight

6. Info-Tech Research Group6 Book a workshop today! An Info-Tech project accelerator workshop will help you to engage your stakeholders, gather important data, make key decisions, and generate a customized project road map. Here’s how it works: 1. Enroll in a 2-5 day workshop for your project Send an email to workshopbooking@infotech.com or call 1-888-670-8889 Ext. 3001. Your account manager will contact you and quote you the cost of a workshop.workshopbooking@infotech.com 2. Book your workshop A Workshop Coordinator will contact you to book a workshop planning call with one of our Facilitators and arrange dates for your workshop. We can hold the workshop in Info-Tech’s world-class facility in Toronto or at your location. 3. Plan your workshop A Workshop Facilitator will contact you to go over the workshop outline and choose the contents that are appropriate to your situation. 4. Participate in your workshop Our experienced Workshop Facilitators will take your project team through your tailored slides and exercises and will summarize all the workshop outputs into a final report. Some of our workshops are available at no charge. We offer newly introduced blueprints as free pilot workshops to our clients during a short testing period. Each workshop is: Offered for free one time only. Available to all clients after testing, for a very reasonable price. For a current list of free pilot workshops, please contact WorkshopBooking@InfoTech.com or see the Upcoming Research page on our website. WorkshopBooking@InfoTech.com Also Available: Info-Tech’s Free Pilot Workshops

7. Info-Tech Research Group7 Guided Implementation Points in the Master Data Management project Book a Guided Implementation Today: Info-Tech is just a phone call away and can assist you with your project. Our expert Analysts can guide you to successful project completion. Here are the suggested Guided Implementation points in the Master Data Management project: Section 2: Prepare for MDM Moving forward after the MDM Readiness Assessment: Discuss the implications of your readiness assessment and your next project steps with an analyst. Validate your readiness assessment results and define metrics for measuring the success of your MDM project. Section 3: Understand the MDM needs of your organization Moving forward after the MDM Business Needs Assessment: Validate your MDM Business Needs Assessment results and receive guidance on next steps for understanding the capabilities your MDM solution should possess. Section 4: Define and maintain data integration architecture for MDM Moving forward after identifying MDM architecture needs: Receive guidance for identifying the implementation style that is best suited to your organization and is capable of scaling. To enroll, send an email to GuidedImplementations@InfoTech.com or call 1-888-670-8889 and ask for the Guided Implementation Coordinator.GuidedImplementations@InfoTech.com This symbol signifies when you’ve reached a Guided Implementation point in your project.

8. Info-Tech Research Group8 Guided Implementation Points in the Master Data Management project (continued) Book a Guided Implementation Today: Info-Tech is just a phone call away and can assist you with your project. Our expert Analysts can guide you to successful project completion. Here are the suggested Guided Implementation points in the Master Data Management project: Section 5: Select MDM requirements Moving forward after selecting MDM requirements: Discuss the decision to build or buy with an analyst. Define more detailed requirements for your MDM solution and walkthrough the creation of an RFP. Section 5: Create an MDM strategic roadmap Moving forward after creating an MDM strategic roadmap: Receive guidance for creating match rules, golden rules, hierarchies and affiliations. Walkthrough the stages and considerations of implementing an MDM strategy. Section 6: Maintain MDM Moving forward while maintaining MDM: Learn best practices as you move forward and integrate new data sources and other domains. Discuss implementing change request procedures. To enroll, send an email to GuidedImplementations@InfoTech.com or call 1-888-670-8889 and ask for the Guided Implementation Coordinator.GuidedImplementations@InfoTech.com This symbol signifies when you’ve reached a Guided Implementation point in your project.

9. Info-Tech Research Group9 What’s in this Section:Sections: Make the Case for Master Data Management Prepare for MDM Understand the MDM Needs of the Organization Define and Maintain Data Integration Architecture for MDM Create an MDM Strategic Roadmap Maintain MDM Define Master Data Importance of Master Data Master Data Today Responsibility for Master Data Management

10. Info-Tech Research Group10 Master data management is essential to any organization where data is shared across systems An MDM system will provide the organization with a single, accurate set of data populated across multiple systems. Master data What is it? Master data addresses critical business entities that fall into four broad groupings: people (e.g. customers, suppliers); places (e.g. physical spaces and segmentations); things (e.g. products, services); abstract concepts (e.g. roll-up hierarchies used for reporting and accounting). This data is typically critical to the organization, less volatile, more complex in nature, contains many data elements, and is used across systems. Why do you need master data? While data sets are often used for different purposes, the same types of data are often shared across the organization (in different departments, and across systems). Master data is the accurate set of data that is used across the organization and populated in multiple systems. Master data management What is it? Master data management will detect and declare relationships between data, resolve duplicate records, and make data available to the people, processes, and applications that need it. What is the goal of MDM? The end goal of an MDM implementation is to make sure your investment in MDM technology delivers the promised business results by supplementing the technology with rules, guidelines, and standards around enterprise data. This will ensure data continues to be synchronized across data sources on an ongoing basis. Not all data that falls within the groupings of people, place, things, and abstract concepts need to be managed as master data. MDM is not one-size fits all. During the MDM strategy development, identify what data is critical to your organization and should be managed as master data.

11. Info-Tech Research Group11 MDM helps ensure everyone in the organization is using the same reliable information The specific benefits of an MDM implementation vary between IT and the business. MDM can help IT: Drastically reduce the number of issues and incidents reported by the business regarding untrustworthy data. Improve data quality. Reduce the blame IT receives for poor data quality. Prepare for a data audit and ensure compliance with complex regulations. Gain insight into where master data sits within the organization’s system environment. Understand the business and address business needs. IT Benefits MDM can help the business: Increase operational efficiency by eliminating the need to reconcile the same data from different sources. Make better decisions and gain deeper insight (more consistent reporting and better visibility into operations helps the business make decisions). Comply with complex regulations. Increase customer satisfaction by enabling the organization to access a 360 degree view of customer data. Easily make and manage changes to master data entities as business needs change. Business Benefits More often than not, the development agenda of an organization is driven by business initiatives or new applications. Internal IT projects like MDM, no matter how compelling the benefits are, may get pushed to the background. One way to approach this is by attaching MDM to another business project (e.g. CRM or BI projects).

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