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SINCE 1987. CONTENTS 1. Company Introduction 2. Concept of ROYAL 3. Efficacy of Gold 4. Seven Features of Royal Cosmetics 5. Product Line up 6. Shop 7.

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Presentation on theme: "SINCE 1987. CONTENTS 1. Company Introduction 2. Concept of ROYAL 3. Efficacy of Gold 4. Seven Features of Royal Cosmetics 5. Product Line up 6. Shop 7."— Presentation transcript:

1 SINCE 1987

2 CONTENTS 1. Company Introduction 2. Concept of ROYAL 3. Efficacy of Gold 4. Seven Features of Royal Cosmetics 5. Product Line up 6. Shop 7. Public Relations(PR) SINCE 1987 2

3 1. Royal Green Korea Co., Ltd Company Introduction Established in 2003 by joint venture agreement with Royal Cosmetics Japan Export Cosmetic Containers, Groceries, Beauty Supplies, Promotional Products and other idea products Official launching in the domestic market as of February 2011 since its preparation from June 2010 Introduced “Made in Korea” local ‘Royal Gold’ brand products in 2012 using technology developed from Korea-Japan technical cooperation Current Goals of Royal Green Korea Co., Ltd Set up domestic distribution business network Expand brand and product line Nurture more ‘Royal Mania’ in the world through active exports 3

4 1. Royal Green Korea Co., Ltd Company Outline Company Name Royal Green Korea Co.,Ltd C.E.OKwon, Hee-Sook EstablishedJune 1, 2003 Capital200 million Won Location Suite 1313/801,Life Officetel, 61-3 Yeouid-dong,Yeongdeungpo-gu, Seoul,Korea 152-731 SINCE 1987 4

5 1. Royal Green Korea Co., Ltd Company History 2003.06.01 - Established Korea-Japan joint venture company “Royal Green Korea Co., Ltd.” - Started exporting cosmetics containers 2008.11.03- Started to develop local brand cosmetics 2010.02.15- Started exporting NEW version of cosmetics containers 2011.02.11- Started selling Japanese imported brand “Royal Herb” 2012.08.08 - Introduced to domestic Duty-Free shops (17 shops including Seoul, Busan, Jeju, etc.) - Started selling “Royal Gold” brand in local market SINCE 1987 5

6 2. Concept of ROYAL - The beauty oriented by Royal Cosmetics. 1. Pure Gold - Occurrence of micro current negative ion same as the human body - Active metabolism - Accelerate blood circulation - Detoxification - Natural Preservative - Protection against light dispersion and UV light penetration - Increase penetration of active ingredient 2. Yeast - Filtered liquefied Jewelry yeast fermentation - Fermented liquefied jewelries such as Pearls, Diamonds, Turquoise, Opal, etc. have been filtered and added for skin whitening and skin soothing effect 3. High-Enriched - Combination of purified water from steamed rose and filtered liquid from jewelry yeast fermentation - Manifestation moisturizing and breathing cosmetics without blocking skin pores thru enriching natural vegetable ingredient SINCE 1987 6

7 3. Efficacy of Gold - Gold Story “Works on heart, liver and kidney to smooth infant colic, calm the temper, and nourish kidneys”– DONGUIBOGAM 1. Acceleration of blood circulation due to ionic action (effective for skin anti-aging and removal of freckle) 2. Activation of skin due to accelerated hormone secretion (Ant-wrinkling of skin and removal of freckle) 3. Healing of wounds due to detoxification (Prevention for various skin inflammation, treatment of acne) 4. Enhancing dieting due to blood circulation promotion (Gold Needle effect) 『 동의보감 』 SINCE 1987 7

8 3. Efficacy of Gold - Gold Story " Uniformed ingredient, acidic and not poisonous, it’s good for viscera and healing children’s convulsion.” – BONCHOGANGMOK " Treat dermatitis and removal source of inflammation through detoxification acts of Gold“ – BONCHOGANGMOK 1.Nerve stabilizing function (soothes one’s mind when unstable or under sever shock) 2.Detoxification (Emits various toxic substances absorbed from the body) 3.Skin purifying function (Effective for various skin diseases such as boils, infected boils, pyosis, etc.) 4.Other efficacies 『 본초강목 』 SINCE 1987 8

9 Pure gold’s antioxidant effect promotes skin’s own regeneration ability to make clean skin and maintain skin elasticity 1. Gold flake Oil is usually added to cosmetics to keep moisture from evaporating Plant extracts can keep skin moisturized without oil 2. Non-Oil Cosmetics made mainly out of the plant extracts which have been selected carefully No animal ingredients have been added 3. Non-Animal No added chemical scents or color additives 4. Natural 4. Seven Features of ROYAL Cosmetics SINCE 1987 9

10 New skin cells are generated only if the old skin cells are removed By removing dead skin cells or dirt from pores, our product helps to maintain healthy skin by keeping proper skin cell cycle. 5. Exfoliating For all skin types; including normal, dry, oily, and/or combination 6. All-skin Types One cream has the effect of using various kinds of cosmetics such as toner, lotion, eye cream, essence and nourishing cream. It is simple and very economical. 7. Simple and Economical 4. Seven Features of ROYAL Cosmetics SINCE 1987 Too much cosmetic can actually cause skin trouble and disturb our skin from breathing Washing and moisturizing! 2 simple steps are enough for moisturizing care 10

11 4. Efficacy of Gold 1. Anti-aging of skin, removal of melasma - Acceleration of blood circulation due to ionic action 2. Anti-wrinkle of and removal of freckle - Activation of skin due to accelerated hormone secretion 3. Prevention various skin inflammation, treatment of acne - Healing of wounds through detoxification 4. Acceleration of blood circulation - Maintenance of healthy skin due to promoted blood circulation SINCE 1987 11

12 5. Product Line up SINCE 1987 EX Line 21 Line Queen Soap mini Line SS Cream 12

13 Features of EX Series Skin care product for all skin types (all age & all skin) ▶ Excellent for dry skin and normal skin ▶ Rich moisture Skin Care with highly enriched ∙ Jewel fermented ∙ Non-oil contents ▶ Improves the skin texture and skin tone to more clearer form Product using order ▶ Face Cleansing -> EX Cream -> EX Lotion (if intense moisturizing is needed) 5. Product Line up – Royal Gold EX Line SINCE 1987 13

14 Product Characteristic ▶ Rich moisture cream with highly enriched ∙ Jewel fermented ∙ Non- oil contents ▶ Improves the skin texture and skin tone to more clearer form ▶ Aids in skin elasticity Product Description It is an All-in-One product which has combined functions of toner, lotion, essence, cream and scrub products. It is easily absorbed into skin due to its gel feature. Combination of plant extracts and liquefied yeast fermentation of jewels such as gold, diamond, turquoise, opal, give glossy and elastic skin. Rich amount of moisture and nutrition keeps skin soft and smooth. How to Use ▶ Face Cleansing -> EX Cream -> EX Lotion ▶ After cleansing, pump the product 2~3 times and apply from the center of face to outer areas by tapping gently to help absorption ▶ 1~2 times a week for face cleaning (removal of dead skin cells or dirt from pores): Pump 3 times the usual amount and leave on 5 minutes after applying, then wash with tepid water 5. EX Line – EX Cream Volume 50g Retail Price USD 248 Volume 30g Retail Price USD 133 SINCE 1987 14

15 Product Characteristics ▶ EX Lotion which enhances the absorption of EX Cream ▶ Prevention of evaporation of moisture for continuous moist feel ▶ Double moisturizing effect on dry and sensitive areas Product Description EX lotion is the last step which perfects the Royal Cosmetics EX series. It gives additional moisture to the rough and dry skin to make clearer and more elastic skin. The synergy effect is to increase when used with EX Cream or it can be used when concentrated moisturizing is necessary. How to Use ▶ Face Cleansing -> EX Cream -> EX Lotion ▶ Pump 2~3 times onto the palm and apply from the center of the face working towards the outer areas by tapping gently to help absorption; put more on the skin that is very dry ▶ For Moisturizing care (Lotion Mask) Once or twice each week, pump 12 times of EX Lotion onto a sheet of mask and press the mask gently onto the face. Leave on for 5 minutes and remove the mask 5. EX Line – EX Lotion SINCE 1987 Volume 35ml Retail Price USD 186 Volume 30ml Retail Price USD 133 15

16 Features of 21 Series Skin Care product for young and sensitive skin types ▶ For sensitive ∙ complex ∙ oily skin types ▶ Highly enriched ∙ Non-oil Pure Sensitive Skin Care ▶ For improving sensitive skin and soothing troubled skin Product using order ▶ Face Cleansing -> 21 Cream -> 21 Lotion (if intense moisturizing is needed) 5. Product Line up – 21 Line SINCE 1987 16

17 5. 21 Line – 21 Cream SINCE 1987 Volume 50g Retail Price USD 186 Volume 30g Retail Price USD 95 Product Characteristics ▶ Highly enriched ∙ Non-oil Mild Moisture Cream ▶ For improving sensitive skin and soothing troubled skin ▶ Aids in skin elasticity (maintenance of moisture balance in the skin) Product Description It is an All-in-One product which has combined functions of toner, lotion, essence, cream and scrub products. It is a lighter cream leaving the skin feeling fresh and moisturized all day long. Not only is the cream easily absorbable due to its gel feature, the cream keeps the balance of moisture in your skin without the stickiness of the oil, but the combination of all herbal extracts turns the dry and sensitive skin into glowing healthy skin How to Use ▶ Face Cleansing -> 21 Cream -> 21 Lotion ▶ Pump 2~3 times onto the palm and apply from the center of the face working towards the outer areas by tapping gently to help absorption ▶ 1~2 times a week for face cleaning (removal of dead skin cells or dirt from pores): Pump 3 times the usual amount and leave on 5 minutes after applying, then wash with tepid water 17

18 Product Characteristics ▶ 21 Lotion which enhances the absorption of 21 Cream ▶ Prevention of evaporation of moisture for continuous moist feel ▶ Double moisturizing effect on dry and sensitive areas Product Description 21 Lotion is the last step from perfecting the 21 Series. It gives an even higher moisturizing effect to rough and dry skin turning it into a more clear, moist and elastic feel. The synergy effect is to increase when used with 21 Cream or it can be used solely on its own when concentrated moisturizing is necessary. How to Use ▶ Face Cleansing -> 21 Cream -> 21 Lotion ▶ Pump 2~3 times onto the palm and apply from the center of the face working towards the outer areas by tapping gently to help absorption; put more on the skin that is very dry ▶ For Moisturizing care (Lotion Mask) Once or twice each week, pump 12 times of 21 lotion onto a sheet of mask and press the mask gently onto the face. Leave on for 5 minutes and remove the mask to feel your skin more moisturized. 5. 21 Line – 21 Lotion SINCE 1987 Volume 35ml Retail Price USD 143 Volume 30ml Retail Price USD 95 18

19 Product Characteristics ▶ For all skin types ▶ Highly enriched ∙ Jewelry fermented ∙ Non-oil Super Special Cream ▶ Improving dull skin tone into its natural, clear bright tone ▶ Helps maintain skin elasticity (sustain skin's moisture balance) Product Description Orchid and Donarium Cherry blossom extracts give the power to every skin layer to not only make the skin healthier and smoother but all-natural-plant ingredients enhance the absorption of nutrients to make the skin moist and radiant. In addition, the cream helps the skin maintain the moisture balance in order to prevent skin irritation and to make skin resilient. How to Use ▶ Use every morning and night, immediately after cleansing ▶ Use the Gold stick and take adequate amount of SS Cream and spread on the face starting from the center and towards the outer regions. Pat face gently to help the cream absorb better into the skin. 35g Retail Price USD 1,429 Super Special Cream 5. Product Line up - SS Cream SINCE 1987 19

20 Weight 100g Retail Price USD 29 High Quality Beauty Soap 5. Product Line up - Queen Soap SINCE 1987 Product Characteristics ▶ For all skin types ▶ Composed of natural ingredients freeing from skin irritation ▶ Completely removes the impurities and sebaceous matters accumulated on skin ▶ Skin soothing effect (contains Sol-m, patent substance for preventing and treating allergic diseases) Product Description Gold Soap has the scent of Phytoncide which has the ability to sooth both the body and the mind. The soap does not cause any skin irritation as it is a natural Gold Soap which consists of natural ingredients. The soap completely removes the excessive impurities and sebum to prevent the skin from skin troubles and to calm the skin. Patent substance ‘Sol-m’ which prevents and treats allergic diseases is also in the soap to help you maintain moisturized skin even after cleansing. How to Use ▶ Use every morning and night ▶ Roll the soap on the palm for about 10 times adding little bit of water to create bubble foam ( ※ More bubbles will form if you use the face sponge) ▶ Use cold water to rinse for the last time ※ If using the soap to remove the make-up, washing twice is recommended 20

21 6. Duty Free Shop  Seoul – Beauty CoCo, Beauty Face, Art Korea, A Plus, C&C, IBC Cosmetic  Busan – Jinsunmi, C&C  Jeju – J Plus, Jinsunmi SINCE 1987 21

22 6. Duty Free SINCE 1987 22

23 6. Facial Treatment PURTE Facial Treatment facility in Inchon SINCE 1987 23

24 7. Public Relations (bnt News) ※ Weekly promotion for Korea and China at the same time through internet newspaper bnt; especially for Fashion, Beauty, Entertainment, Cultural contents SINCE 1987 24

25 7. Public Relations (bnt News) SINCE 1987 25

26 7. Public Relations (bnt News) SINCE 1987 26

27 7. Public Relations (Golf Guide) ※ Every month, product promotion through the nation's top golf professional magazine GOLF GUIDE SINCE 1987 27

28 7. Public Relations(PR) Broadcaster Soo Jin Lee & Seung Hyun Park Singer Ji Hyun Kim Singer Li Na Chae Broadcasters Soo Jung Lee Singer Chan Hyue So SINCE 1987 28

29 # HALAL CERTIFICATE Muslim religious groups are Halal certified (Halal) certification SINCE 1987 29

30 SINCE 1987 30

31 SINCE 1987 31

32 Thank You SINCE 1987


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