1. Southern California Edison Presented By Don Skaff Tesoro High School Emerging Technologies Readiness Job Shadow Emerging Technologies Project Manager

2. Role of the Emerging Technologies Project Manager As new technologies emerge that have an impact to demand for electricity, Southern California Edison Must prepare: As new technologies emerge that have an impact to demand for electricity, Southern California Edison Must prepare: Work with Regulatory Agencies and Law Makers Work with Regulatory Agencies and Law Makers Work with the Industry Leaders developing the technology Work with the Industry Leaders developing the technology Analyze and prepare for the impact to the Grid Analyze and prepare for the impact to the Grid Prepare communications customers (ratepayers) to educate on the new technology, rates, and how to work with SCE to obtain service. Prepare communications customers (ratepayers) to educate on the new technology, rates, and how to work with SCE to obtain service.

3. EXAMPLES of PLUG-IN VEHICLES (2010-2012) Volvo Recharge Most major automakers are developing battery and/or plug-in hybrid vehicles for production. Saturn Vue Ford Escape Chevy Volt Mitsubishi iMIEV Chevrolet Volt Mercedes Toyota Prius Nissan Cube Daimler Smart BMW Mini

4. SCE’s Electric Transportation Leadership

5. Design and plan the implementation of SCE end-to-end customer processes required to support thru 2014 Recommend system and organizational readiness changes as appropriate Develop a marketing and communication plan to customers and other stakeholders (e.g., car dealerships) to support the early adopters processes Implement early campaigns as needed Assess PEV impact on T&D infrastructure and develop a Capital and O&M requirements thru 2014 Design and plan for execution strategy Build market adoption assumptions and define scenarios to analyze Analyze/quantify the incremental infrastructure and operating costs scenarios from the ramp-up of vehicle electrification Design appropriate rates for PEV adoption and load management Plan and prepare for all regulatory requirements and milestones in the Alternative Fuel Vehicle OIR and 2012-2014 GRC Operations Planning Customer Communications & Marketing Strategy Infrastructure Planning Business Case Regulatory PEV Key AreasObjectives

6. Edison Electric Institute PEV Readiness Pledge Infrastructure Infrastructure Proactively work with state regulatory and legislative bodies to address impacts on the electricity grid and work with stakeholders to develop a comprehensive local charging infrastructure deployment plan Proactively work with state regulatory and legislative bodies to address impacts on the electricity grid and work with stakeholders to develop a comprehensive local charging infrastructure deployment plan Customer Support Customer Support Assure a robust customer support service in place Assure a robust customer support service in place Customer and Stakeholder Education Customer and Stakeholder Education Collaborate with state and local officials, public /private entities, and automakers to help implement a broad nationwide education program highlighting the benefits of electric transportation Collaborate with state and local officials, public /private entities, and automakers to help implement a broad nationwide education program highlighting the benefits of electric transportation Vehicle and Infrastructure Incentives Vehicle and Infrastructure Incentives Work with federal, state, and local stakeholders to help develop ownership incentives for vehicles and infrastructure deployment Work with federal, state, and local stakeholders to help develop ownership incentives for vehicles and infrastructure deployment Utility Fleets – Develop new sustainable fleet acquisition and operations plans Utility Fleets – Develop new sustainable fleet acquisition and operations plans

7. Impacts on the Electric Grid Market Size Market Size How Customers Charge Vehicles How Customers Charge Vehicles Reinforcement of the Distribution System Reinforcement of the Distribution System Public Interest Public Interest

8. Market Size One of the challenges of preparing for the arrival of plug- in electric vehicles is that no one yet knows how large the market will be, or how fast it will grow. During early market development, when the number of plug-in electric vehicles is still relatively small, we do not anticipate any significant system-wide impacts to the electricity grid or electricity supply. It will be important to evaluate and learn from our experience during these early years, to plan for potential future impacts.

9. How Customers Charge Vehicles As the number of plug- in electric vehicles grows over time, how customers charge their vehicles, at home and using public charging infrastructure, will become a significant factor in determining the impact to the electricity grid. Avoiding spikes in electricity demand as a result of charging patterns will be an important policy objective.

10. Reinforcement of the Distributions System We do anticipate the need to reinforce the distribution system in some neighborhoods that have large numbers of plug-in vehicle owners and faster, higher-voltage charging systems. We are committed to making the necessary upgrades as quickly and efficiently as possible.

11. Public Interest SCE has begun to reach out to customers to understand their interest in plug-in electric vehicles. The earlier customers notify SCE of their intent to purchase a plug-in electric vehicle, the more effectively we can assess and plan for potential upgrades.

12. Customer Support PEV purchasers may need new equipment installed in their home. PEV purchasers may need new equipment installed in their home. The process for equipping a garage or other location with electric fueling and metering can involve multiple contractors and vendors, as well as city inspections. Streamlining the process is necessary to improve the customer experience and ensure scalability.

13. Customer and Stakeholder Education Capturing information on likely PEV purchasers as input for system planning Capturing information on likely PEV purchasers as input for system planning Early media outreach to lay foundation for 2010 education Early media outreach to lay foundation for 2010 education Consumer education and survey research at LA Auto Show Consumer education and survey research at LA Auto Show PEV readiness information on SCE.com in four languages PEV readiness information on SCE.com in four languages Automated customer service line leads customers to Web site Automated customer service line leads customers to Web site Direct marketing collateral developed Direct marketing collateral developed Messages focused on the 3 “plug-in ready” steps

14. Summary I plan on sharing this externship with my students. They will be interested in seeing how mathematics is used in this field. From analyzing the impact on the electric grid to calculating market penetration and economic impact. Additionally I can share how technical aptitude is needed for other fields within the industry.