1. City of Rocklin, California “State of the City” “Preparing Today for Tomorrow”

2. City of Rocklin, California By comparison…life and times in Rocklin is pretty good There is a plan…a “Strategic Plan” authored by the joint efforts of our citizenry, elected officials and staff leadership; deployed by knowledgeable and proven public servants dedicated to the success and safety of our community. There remains much work to do…

3. City of Rocklin, California Engaging residents, businesses and institutions in community based strategic planning replaces the vending machine and invokes a setting where people come together, dream about and then go about creating the future of their community. Vending Machine, a Metaphor

4. City of Rocklin, California Community is created when people are allowed to engage their heads, their hearts, and their hands in establishing something tangible. Community based strategic planning is derived from the engagement, buy-in, and owning a stake of the future of Rocklin. The Rocklin Community

5. City of Rocklin, California A more apropos metaphor

6. City of Rocklin, California …that will impact and put pressure on local policies and decision making moving forward …these issues cannot be resolved by an improving economy alone, we structurally just cannot get there Top Five Issues for Local Government

7. City of Rocklin, California We are on our own We will lead adaptation or be reformed Issues will continue to require us to think across boundaries In an era of scarce resources, performance will increasingly matter Trust will be the working capital in innovation Our competition is global Challenges & Opportunities

8. City of Rocklin, California “Greatness requires endless change and adaptation while preserving core values and purpose.” Good to Great Jim Collins Rocklin

9. City of Rocklin, California Sustainability in Build-out Quality of Life in our Retirement Infrastructure Maintenance Cost of Public Safety Revenue Generation vs. Cost Control Innovation – Multi-Sector, Multi-Disciplines, Intergovernmental/Public -Private Rocklin Challenges & Opportunities

10. City of Rocklin, California “If results matter, then Leadership and Management Counts.” Results Matter

11. City of Rocklin, California Strategic Areas of Emphasis

12. City of Rocklin, California Listening Adequate shopping/employment centers Transition from a growth model to a sustainability model Take the long-view Become activist and entrepreneurs more than regulators Encourage success rather than prevent failure where solutions are more important than process Fiscal Stability

13. City of Rocklin, California Ten-Year Financial Plan Sustainable Tax Base Keep Debt Low Community Investment Plan Create/Maintain a “lifestyle” Innovate, Create and yes, even risk take. AAA Bond Rating (1 of 7 in state) The “Sustainability Model”

14. City of Rocklin, California Community Investment Plan Branding/Marketing Plan Streamlined/Lower Cost Land Economics/Business Absorption Revitalization – The Quarry District Enhance the community’s wealth Economic Prosperity

15. City of Rocklin, California Highway 65 Business District Rocklin Business Triangle The Quarry District Baby Steps Initiative Surplus Lands Business License Fee Reductions Land Economics and Business Absorption Study Growing Business

16. City of Rocklin, California Ensure Public Safety Encourage economic vitality and the contributions economic health makes to the overall quality of life for its citizens Maintain a strong fiscal position Value education and its benefits Governmental effectiveness Quality of Life

17. City of Rocklin, California Place-making venues Master Plan for parks & trails Public Safety initiatives Ample education and recreational opportunities Enhancement of the arts and cultural amenities Rocklin Lifestyle

18. City of Rocklin, California Economically Sustainable Engaged Capable Workforce High priority on safety Transparent and Accountable Streamlined/Flexible Operating Processes Esthetically pleasing family community Well maintained assets/infrastructure Responsive, Cutting Edge and Effective Government

19. City of Rocklin, California ricky.horst@rocklin.ca.us City Manager Feedback @ www.rocklin.ca.us www.rocklin.ca.us 916-625-5570 Questions & Comments to: