1. “Business has only two functions: marketing and innovation” Peter F. Drucker 1

2. EMIC WP 8 – Dissemination and other packages contribution by TWG Consulting Tallinn University of Technology Tallinn 29 April – 1 May 2013 2

3. Agenda 1.Presentation and Discussion of WP Interim Report 1.Audit of current/future, done/to be done activities 1.Next Tasks that Partners should perform this WP 1.Formal Commitment of the WP leader and all the Partners with the plans and tasks previously decided and again taken over 1.Timetable and responsibilities on WP 8 3

4. Agenda 1.Interim Report 1.Audit of current/future, done/to be done activities 1.Next Tasks that Partners should perform this WP 1.Formal Commitment of the WP leader and all the Partners with the plans and tasks previously decided and again taken over 1.Timetable and responsibilities 4 WP 8 - Tasks

5. T8.1. Dissemination Plan: 80% T8.2. Creation and maintenance of the public web site: 80% T8.3. Creation and diffusion of publicity elements of the project: TBD T8.4. Creation and periodic delivery of a newsletter: TBD T8.5. Participation in conferences and seminaries: 80% T8.6. Communication in the press: TBD T8.7. Direct contact with Education Entities at National and Regional Level: 40% T8.8. Organization of the final seminar / conference of the project: 40% Agenda 1.Interim Report 1.Audit of current/future, done/to be done activities 1.Next Tasks that Partners should perform this WP 1.Formal Commitment of the WP leader and all the Partners with the plans and tasks previously decided and again taken over 1.Timetable and responsibilities 5 WP 8 – Tasks Advancement

6. List of Dissemination activities: conferences and seminars I EMIC, International Conference on Marketing and Innovation Conference - Ismai, Porto, Portugal, 11 January 2012 Number of participants: ; Number of speakers: ; List of speakers: Number of people reached by the news: Number of publications: Institutions involved: Community Dynamics and New Marketing Conference – Milan, 24 May 2012 Number of participants: 60 Number of speakers: ; List of speakers: Number of people reached by the news: 400 people invited/informed Number of publications: Institutions involved: PDMA Southern Europe, ISMAI Agenda 1.Interim Report 1.Audit of current/future, done/to be done activities 1.Next Tasks that Partners should perform this WP 1.Formal Commitment of the WP leader and all the Partners with the plans and tasks previously decided and again taken over 1.Timetable and responsibilities 6

7. List of Dissemination activities: conferences and seminars II EMIC: Innovation in Education and Mobile Seminar – Bayburt University, Istanbul, Turkey, DATE Number of participants: Number of speakers: ; Number of people reached by the news: Number of publications: Institutions involved: Tempus Project Evaluation Conference Project Evaluation, - Kiey, Ukraine, DATE Number of participants: Number of speakers: ; Number of people reached by the news: Number of publications: Institutions involved: Agenda 1.Interim Report 1.Audit of current/future, done/to be done activities 1.Next Tasks that Partners should perform this WP 1.Formal Commitment of the WP leader and all the Partners with the plans and tasks previously decided and again taken over 1.Timetable and responsibilities 7

8. List of Dissemination activities: conferences and seminars III EU Project Apro Partner meeting – Klaipeda, Lithuania, DATE Number of participants: Number of speakers: ; Number of people reached by the news: Number of publications: Institutions involved: Xornada de introducion a xestion da innovacion Seminar – La Coruna, DATE Number of participants: Number of speakers: ; Number of people reached by the news: Number of publications: Institutions involved: Agenda 1.Interim Report 1.Audit of current/future, done/to be done activities 1.Next Tasks that Partners should perform this WP 1.Formal Commitment of the WP leader and all the Partners with the plans and tasks previously decided and again taken over 1.Timetable and responsibilities 8

9. Meeting with minister of culture Institutional Meeting – Riga, Latvia, DATE Number of participants: Number of speakers: ; Number of people reached by the news: Number of publications: Institutions involved: Latvia Cultural Studies Yearly Meeting Meeting – Riga, Latvia, DATE Number of participants: Number of speakers: ; Number of people reached by the news: Number of publications: Institutions involved: Agenda 1.Interim Report 1.Audit of current/future, done/to be done activities 1.Next Tasks that Partners should perform this WP 1.Formal Commitment of the WP leader and all the Partners with the plans and tasks previously decided and again taken over 1.Timetable and responsibilities 9 List of Dissemination activities: conferences and seminars IV

10. EMIC Local Meeting Meeting – Riga, Latvia, DATE Number of participants: Number of speakers: ; Number of people reached by the news: Number of publications: Institutions involved: EMIC meeting with MIP – Politecnico di Milano Meeting – MIP-Politecnico di Milano, Italy, 16 April 2013 Number of participants: 3 Number of speakers: ; Number of people reached by the news: Number of publications: Institutions involved: Agenda 1.Interim Report 1.Audit of current/future, done/to be done activities 1.Next Tasks that Partners should perform this WP 1.Formal Commitment of the WP leader and all the Partners with the plans and tasks previously decided and again taken over 1.Timetable and responsibilities 10 List of Dissemination activities: conferences and seminars V

11. FIRM NAME seat: Porto (Portugal) industry: XXXX; website: type of enterprise: date of visit: January number of visitors: kind of presentation: Insights: Zagato seat: Milano (Italy) industry: automotive design (B2B) website: http://www.zagato.it/http://www.zagato.it/ type of enterprise: small private firm date of visit: 25 May 2012 number of visitors: 15 kind of presentation: visit of plants, video presentation of history of the company and discussion with CEO Andrea Zagato major insights: the role of culture, design, personal relationship with customers, and innovation with the respect of the tradition are the sources of the success of the enterprise Agenda 1.Interim Report 1.Audit of current/future, done/to be done activities 1.Next Tasks that Partners should perform this WP 1.Formal Commitment of the WP leader and all the Partners with the plans and tasks previously decided and again taken over 1.Timetable and responsibilities 11 List of Dissemination activities: Companies visited I

12. Consum seat: Valencia (Spain) industry: Large Scale Retail Organization; website: http://www.consum.es/http://www.consum.es/ type of enterprises: cooperative society (B2C) date of visit: October 2012 number of visitors: 15 kind of presentation: video presentation with Chief Operation and Supply Chain officer, visit of plants, and discussion major Insights: centrality of people, innovation, engineering, and relationship with clients and territory are the keys of success Mehhatroonikum seat: Tallinn (Estonia) industry: manufacturing (B2B) website: http://mehhatroonikum.ee/http://mehhatroonikum.ee/ date of visit: 29 April 2013 number of visitors: 10 kind of presentation: visit of plants major insights: engineering, automation, connection with university and research, collaborative networks are keys of success Agenda 1.Interim Report 1.Audit of current/future, done/to be done activities 1.Next Tasks that Partners should perform this WP 1.Formal Commitment of the WP leader and all the Partners with the plans and tasks previously decided and again taken over 1.Timetable and responsibilities 12 List of Dissemination activities: Companies visited I

13. Dissemination Impact Tools and publications created and their impact Website: position on main search engine: ; nr of visitors (total unique visits:, monthly average: ; peak of visitors: :, nr of redirecting:, nr of links:, nr of mentions in other website: Newsletter: nr of newsletters produced (total number, monthly number of newsletters : ) ; nr of people in the newsletter: ; countries of people in the newsletter (list and number of countries); themes of the newsletters: Publications : nr of publications (articles:; mentions: ; papers: ; mentions: ) Leaflets, flyers, brochures, presentations, gadgets: for each category nr of editions and nr of copies; nr of people reached; public occasions of usage 13 Agenda 1.Interim Report 1.Audit of current/future, done/to be done activities 1.Next Tasks that Partners should perform this WP 1.Formal Commitment of the WP leader and all the Partners with the plans and tasks previously decided and again taken over 1.Timetable and responsibilities

14. Dissemination Impact Activities realized and people and institutions involvement Total number of participants to meetings, conferences, seminars: Total number of institutions involved: Total number of active contributors: Total number of followers on social networks: Total number of activities on social networks: Total number of publications and references: 14 Agenda 1.Interim Report 1.Audit of current/future, done/to be done activities 1.Next Tasks that Partners should perform this WP 1.Formal Commitment of the WP leader and all the Partners with the plans and tasks previously decided and again taken over 1.Timetable and responsibilities

15. TWG Consulting Next Tasks Final Conference Issues, Format, and Guests and Speakers Definition Assessment of the KPIs identified to measure Dissemination Activities Review of all the materials produced for dissemination activities: website, platform, newsletter, leaflets, gadgets, etc. Dissemination of final results throughout its global networks: PDMA, Diotima Network, TWG Consulting networks, academies, institutions, … Observatory contribution with questionnaire format and content proposal Lifelong learning contribution with Transform&Expand education format 15 Agenda 1.Interim Report 1.Audit of current/future, done/to be done activities 1.Next Tasks that Partners should perform this WP 1.Formal Commitment of the WP leader and all the Partners with the plans and tasks previously decided and again taken over 1.Timetable and responsibilities

16. Final Conference: draft for a discussion EMIC Final Conference – technical data Date: November 2013 Location: ISMAI (Maya, Portugal) Concept definition proposal: TWG Consulting Organization: ISMAI Lecturers and Guests List: ISMAI, TWG Consulting, other Partners Invitations: ISMAI Dissemination activities: Each Partner 16 Agenda 1.Interim Report 1.Audit of current/future, done/to be done activities 1.Next Tasks that Partners should perform this WP 1.Formal Commitment of the WP leader and all the Partners with the plans and tasks previously decided and again taken over 1.Timetable and responsibilities

17. Final Conference: draft for a discussion EMIC Final Conference – Concept and main issues I 1 - EMIC: Results and Achievement Observatory: objectives, structures, and results MICs: tools and methods Lifelong Learning: tools and methods Student Learning Support: tools and methods Quality of the Project: KPIs and measures Dissemination: activities, results, KPIs Exploitation: future developments 17 Agenda 1.Interim Report 1.Audit of current/future, done/to be done activities 1.Next Tasks that Partners should perform this WP 1.Formal Commitment of the WP leader and all the Partners with the plans and tasks previously decided and again taken over 1.Timetable and responsibilities

18. Final Conference: draft for a discussion EMIC Final Conference – Concept and main issues II 2 - Economics of Innovation: the relationship between economic growth and innovation (Gordon; Mason, Bishop, and Robinson; OECD) 3 - Financing Innovation: how to select most promising and high growth projects (Christensen, Kaufman, and Shih) 4 - Big Issues and Macro-Trends: new trends in global economy and consumers’ behaviors 5 - Idea Generation: The increased importance and the new tools for the Front End of Innovation 6- Three Types of Innovations: How to recognize, classify and manage disruptive (radical) innovation, more innovative projects, incremental innovation (PDMA Survey, Bower and Christensen; Teece; Christensen and Overdorf; Christensen, Kaufman, and Shih) 18 Agenda 1.Interim Report 1.Audit of current/future, done/to be done activities 1.Next Tasks that Partners should perform this WP 1.Formal Commitment of the WP leader and all the Partners with the plans and tasks previously decided and again taken over 1.Timetable and responsibilities

19. Final Conference: draft for a discussion EMIC Final Conference – Concept and main issues II 7 - Tacit and Implicit Knowledge: how to capture tacit knowledge and exploit it 8 - Product Lifecycle: methods to develop products and capture knowledge acquired (GECO) 9 - Organizational Issues: innovation in networks; the role of interpreters; open innovation; building ambidextrous organizations (Birkinshaw and Gibson; O’Reilly and Tushman; Birkinshaw, Dessant, Delbridge) 10 - The Triple Bottom Line of Business: economic, environmental, social 11 - New emerging desires/dream s 19 Agenda 1.Interim Report 1.Audit of current/future, done/to be done activities 1.Next Tasks that Partners should perform this WP 1.Formal Commitment of the WP leader and all the Partners with the plans and tasks previously decided and again taken over 1.Timetable and responsibilities

20. Final Conference: draft for a discussion EMIC Final Conference – Concept and main issues III 12 - Marketing Reloaded: new relationship with clients; from creation to co-creation; the role of communities in the production of value; 13 - Research and Business: a bridge to build and a new relationship between academies and enterprises. A new model in education 20 Agenda 1.Interim Report 1.Audit of current/future, done/to be done activities 1.Next Tasks that Partners should perform this WP 1.Formal Commitment of the WP leader and all the Partners with the plans and tasks previously decided and again taken over 1.Timetable and responsibilities

21. Final Conference: draft for a discussion EMIC Final Conference – Format Day 1 and 2 Participants are divided into groups formed by 5-10 people each. The activities are divided into 3 different moments. Action 1: Lectures Guests and Lecturers give a speech on some cutting edge issue on marketing and innovation. Action 2: Discussions Every group discusses internally each lecture and fixes the most important ideas acquired. Lecturers pass by groups to join discussions and intervene. Action 3: Business Idea Generation Each group discusses internally a series of business ideas emerging from the group, pick the most promising one, and develop it, till the presentation of an executable business Day 3 Each group presents its business idea. The best business idea (according with participants vote) is prized. 21 Agenda 1.Interim Report 1.Audit of current/future, done/to be done activities 1.Next Tasks that Partners should perform this WP 1.Formal Commitment of the WP leader and all the Partners with the plans and tasks previously decided and again taken over 1.Timetable and responsibilities

22. Final Conference: draft for a discussion EMIC Final Conference – First lists of guests and lecturers BUDGET: TBD SPEAKERS: TBD 22 Agenda 1.Interim Report 1.Audit of current/future, done/to be done activities 1.Next Tasks that Partners should perform this WP 1.Formal Commitment of the WP leader and all the Partners with the plans and tasks previously decided and again taken over 1.Timetable and responsibilities

23. Each Partner should: Check whether they realized additional dissemination activities not communicated Adding information to the activities performed and listed (e.g.: nr of participants, subjects involved, etc. List institutions, universities, and schools involved and reached List companies involved and reached Present their future dissemination activities and expected impact List publications and articles generated in the press 23 Agenda 1.Interim Report 1.Audit of current/future, done/to be done activities 1.Next Tasks that Partners should perform this WP 1.Formal Commitment of the WP leader and all the Partners with the plans and tasks previously decided and again taken over 1.Timetable and responsibilities Formal Commitment of Partners on WP 8 Activities

24. TWG Consulting must: Check with ISMAI data about the conference in January: contact Check with ISMAI the public elements produced for dissemination: contact Check partners’ dissemination activities data: List companies involved and reached by dissmination activities: List institutions involved and reached by dissemination activities: Define the issues, the format, the gusts of the final conference with ISMAI 24 Agenda 1.Interim Report 1.Audit of current/future, done/to be done activities 1.Next Tasks that Partners should perform this WP 1.Formal Commitment of the WP leader and all the Partners with the plans and tasks previously decided and again taken over 1.Timetable and responsibilities Formal Commitment of Partners on WP 8 Activities

25. Timetable: Final Conference Final Conference main issues and objectives definition: 2 weeks Final Conference Format definition: duration 2 weeks Final conference guest Lists: duration 1 month Final Conference organization: duration 1 month 25 Agenda 1.Interim Report 1.Audit of current/future, done/to be done activities 1.Next Tasks that Partners should perform this WP 1.Formal Commitment of the WP leader and all the Partners with the plans and tasks previously decided and again taken over 1.Timetable and responsibilities 1 May15 May31 May15 June Concept Format Lecturers and Speakers List Organization Delivery of the format: 15 June 2013 TW G ISMAI

26. Other WPs contribution offered by TWG Consulting Innovation Survey by PDMA revised (see annexes 1 and 2) 26 Organization WP 4: Observatory Transform&Expand Format (see annex 3) Contribution as Lecturers and Speakers from TWG Consulting Network Material (papers and presentations) for the Innovation and Marketing courses WP 6 : Lifelong Learning Examples from Italian comparable centers (MIP Osservatori) WP 3: Specification and Design of EMIC Contribution to the design of Student Support’s tools and website areas: Entrepreneurship and Start-up WP 4: Student Support