1. Ordering - BoM Cisco ONE Software Duration: 1.5 hrs

2. 2 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Purpose Understand Cisco Smart Account and Smart Holding Account and Smart Licensing Understand how to order Cisco ONE products Audience Sales teams Partners About the Training 2 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Notes: Update colors and bring into new template Internal Only Slide

3. 3 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Notes: Update colors and bring into new template Agenda Cisco Smart Account and Smart Licensing Tools How to order Cisco ONE products Demo for Cisco ONE TCO and Conversion Tool 3 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

4. 4 Smart Account Overview 4 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Notes: Update colors and bring into new template

5. 5 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential What is a Cisco Smart Account? Additional Benefits of Smart Accounts include: Downloading new software Find out what new licenses you have Review Service contracts Review logs and specific cases you’ve opened Track Purchases Assets Pool all assets, User roles, and agreements Smart Account Users Customer, designated VAR, Integrator, or other authorized party Notes: This slide is feeling very “Gray” heavy. Could you please update the icons so that they match the color of the category they are in? - Also please replace this icon ( ) with a flat version. The gradient feels out of place and off brand.

6. 6 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Virtual Accounts Visibility Partner/reseller will have visibility into what products customer wants in Smart Account The Partner/Reseller will deposit an order into a customer account when account is identified Customer will need to accept the products from the partner *Licenses can’t be consumed in Holding Smart Accounts* Temporary account where smart enabled products are stored Partner or reseller store these products until customer identified Virtual Accounts Types of Smart Accounts Notes: This slide feels a little too busy. Please remove the photo and update the icons so that the is flat with no gradient. Customer Smart AccountHolding Smart Account Visibility Account Approvers – Owner of account and enters/approves agreements with Cisco Account Administrators – manages users access and privileges Approvers/Administrator of account can view and make changes to licenses, review logs, track purchases, etc. Customer has the ability to manage software licenses in one account Managed by customer directly, designated VAR or authorized party

7. 7 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Departments Virtual Accounts Dividing your Smart Accounts with Virtual Accounts Biology Dept Mathematics Dept Physics Dept If you use the license management functionality in Cisco Smart Software Manager (CSSM), you can create virtual accounts that reflect your organization’s departments then associate licenses and devices with those departments. Smart Account Notes: Update colors and bring into new template. Update icons to ones from Atlantic set here: https://cisco.box.com/s/vc50 i30oyib0nsmn7omb77f7yv6r 4wiw Big-u.edu Notes: This slide is feeling very “Gray” heavy. Could you please update the icons so that they match the color of the category they are in? - Also please replace this icon ( ) with a flat version. The gradient feels out of place and off brand.

8. 8 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Customer Smart Account NOT required at time of purchase Partner can put the smart enabled products into their/resellers holding account *smart enabled products will sit until its transferred to the appropriate customer* Once deposited into a holding account, the holding account owner must assign item to a customer smart account for the item to be activated and used *Licenses can’t be consumed in holding accounts* Customers can activate, use, and manage licenses in Customer Smart Account Partner Visibility Notes: Update colors and bring into new template. Fix squished photo

9. 9 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Smart Account Tools Software.Cisco.com Create and Manage Smart Accounts 1.Select “Create a New Smart Account” 2.Indicate if you are creating the account for yourself or someone else https://software.cisco.com Within CCW in Order Tab. Click “Add Smart Account” Notes: Update colors and bring into new template. Remove drop shadows Use Software.Cisco.com to create and manage the Smart Accounts which will have Smart-enabled products assigned to them in Cisco Commerce Workspace (CCW) when placing the order. 1 Cisco Commerce Workspace (CCW) Order & Assign Smart Products to Smart Accounts 2 3.Validate Account Information and Receive Welcome Email 4.Complete Smart Account Setup by selecting correct addresses and adding other users. Notes: Remove dark gray box behind text to better align with brand. Perhaps try light gray?

10. 10 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Smart Licensing 10 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Notes: Update colors and bring into new template

11. 11 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Reinventing Cisco Licensing with Cisco Smart Licensing Transforming How You Think About Cisco Customers do not know what they own. Manually register each device and unlock with license key. Licenses specific to only one device. Software, services, and devices in one easy-to-use portal. No PAKs. Easy activation. Device is ready to use. Flexible licensing; use across devices. Limited View Device Specific PAK Registration Complete View Company Specific Easy Registration Notes: Update colors and bring into new template. Remove all gradients and other styles

12. 12 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Commerce (CCW) ‘Smart’ Account Cisco Product BigU.edu I Own:10 I am Using:10 I Have Purchased 5 additional ‘Advanced’ Licenses for BigU.edu +5 Hello, I am Device-East5, I belong to BigU.edu and I am using 1x Advanced License Hello, You are Device-East5, belonging to BigU.edu and the Physics department you are ‘In-Compliance’ +1 OwnershipUsage Notes: Update colors and bring into new template. Update icons to ones from Atlantic set here: https://cisco.box.com/s/vc50 i30oyib0nsmn7omb77f7yv6r 4wiw What is Cisco Smart Licensing? Cisco Smart Licensing is a new way of thinking about licensing at Cisco that is being applied to all products Provides a Software Inventory Management System that provides Customers, Cisco, and Partners with information about Software Ownership and Software Utilization Notes: Remove dark gray box behind text to better align with brand.

13. 13 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential SCH Transport Gateway Direct Mediated Deployments Optional Usage Software Air Gap Offline Monthly Inventory Update Disconnected Network 1 Disconnected Network 2 Overall Cisco Licenses Warning and Notifications -25 Major Alert: Insufficient licenses – 25 needed to return to compliance LicenseQuantityIn Use Surplus / Shortage 1900-WAN-Collab- Suite 300325 -25 1900-Threat-Defense- Suite 500425+75 Track and Transfer Devices ISR1921Chemistry ATransfer ISR1921Chemistry BRemove Local Cisco Licenses Warning and Notifications None LicenseQuanUse Surplus / Shortage 1900-WAN- Collab-Suite 10090 +10 Annuity Platform Traditional Licensing Tools Router Notes: Update colors and bring into new template. Update icons to ones from Atlantic set here to match previous slide: https://cisco.box.com/s/vc50 i30oyib0nsmn7omb77f7yv6r 4wiw Smart Software Licensing Components Router Switch Firewall Router Switch Firewall E Router Switch Firewall D Smart Software Satelite C Cisco Commerce Workspace A Cisco Smart Software Manager B

14. 14 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Direct Mediated Smart Software Licensing Combining Simplicity with Security Ease of Use Security Policy Access through on-premises collector – disconnected Cisco Product HTTPs Cisco.com HTTPs Proxy HTTPs Transport Gateway HTTPs Smart Services Collector File Transfer Your Cisco Software Usage Access through on-premises collector – connected Cloud access through an HTTP proxy Cloud access Notes: Please replace the 3D boxes on the far right with an icon from the atlantic set. Remove stroke on cloud.

15. 15 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential View entire customer license and product inventories Understand license and product landscape Receive timely issue messaging Easily troubleshoot product and license inventories Navigation pane Work pane Each Work pane will have additional tabs for its specific activities Notes: Update colors and bring into new template. Introducing Cisco Smart Software Manager Customers self-manage Cisco licenses, based on consumption needs, in one Portal. Smart vs. Virtual The Smart Account is a single and systematic representation of a customer in Cisco's internal system. The Smart Account name displays here Virtual Accounts are pools of licenses and product instances. All new licenses are placed in a default Virtual Account. You can then transfer the licenses from that account to a different account. Smart vs. Virtual The Smart Account is a single and systematic representation of a customer in Cisco's internal system. The Smart Account name displays here Virtual Accounts are pools of licenses and product instances. All new licenses are placed in a default Virtual Account. You can then transfer the licenses from that account to a different account.

16. 16 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Ordering Cisco ONE Software 16 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Notes: Update colors and bring into new template

17. 17 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Traditional BOM Complexity Device 1 Features 2 Price 5 Nexus 3K Nexus 5K Nexus 6K Nexus N7K N1110- S UCS Server UCS FI ISR 1900 ISR 2900 ISR 3900 ISR 4400 ASR 1K Cat 2K Cat 3K Cat 4K AP (Wire- less) Get Price and TCO for Each Component Separately Services 4 Pick and choose Services coverage for different hardware and software combinations APInterfaceNodeRoutersSwitchesSessionsSeatsUsersEndpoints Notes: Update colors and bring into new template. Update icons at bottom to something from Atlantic set here: https://cisco.box.com/s/vc50 i30oyib0nsmn7omb77f7yv6r 4wiw Meter 3 Data Center AccessWAN N1K Adv. PI Lifecycle PI Assur. DCNM DCNM-SAN LAN EL2 VDC Lic. Adv VDC Lic. TRS MPLS FCoE SAN N7K-C70xx Algo Boost FCoE NPV Storage Ports 128 CPU Lic.256 CPU Lic. CUBE CME/ SRST UC vNAM AVCSEC AES/AIS App Prime Assur. Prime LC AnyConnect CWS Wireless Prime CMX IPS/ES wIPS MSE Base AP Lic. Prime Assur. Prime LC PrimeBase EW IP Base

18. 18 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential BOM’s Matter – Simplifying the Buying Process Device 1 Features 2 Price 5 Services 4 Notes: Update colors and bring into new template. Update icons at bottom to something from Atlantic set here: https://cisco.box.com/s/vc50 i30oyib0nsmn7omb77f7yv6r 4wiw Meter 3 Device 1 Features 2 Price 4 Services 3 Traditional BOMCisco ONE Software BOM

19. 19 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Reduced Complexity – Cisco ONE Software BOM Device 1 Features 2 Price 4 Nexus 3K Nexus 5K Nexus 6K Nexus N7K N1110- S UCS Server UCS FI ISR 1900 ISR 2900 ISR 3900 ISR 4400 ASR 1K Cat 2K Cat 3K Cat 4K AP (Wire- less) Get Price and TCO for Each Component Separately Services 3 Pick and choose from SMARTnet, SNTC, SWSS, and AS Notes: Update colors and bring into new template. Update icons at bottom to something from Atlantic set here: https://cisco.box.com/s/vc50 i30oyib0nsmn7omb77f7yv6r 4wiw Data Center AccessWAN FoundationAdvanced ApplicationSecurity

20. 20 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential WANSwitchingWirelessNetworking Threat Defense for Data Center Firewall, AVC, Web Essentials, IPS, Anti-Malware, Botnet Traffic Filter, Management Data Center Fabric SAN, FCOE - N7K, VDC, MPLS, Advanced Nexus Software, DCNM- SAN Features in Cisco ONE Software Compute Infrastructure and Base OS Enterprise Cloud Suite Prime Service Catalogue, UCS Director, UCS Perf Manager VACS (w/ N1KV Adv) Advanced Security Advanced Application Foundation Foundation for Networking Nexus Fabric, Virtual Device Context, DCI, Access Storage, Prime Infrastructure, DCNM-LAN, Energy Mgmt Foundation for Compute PSC Foundation, Intercloud Fabric, UCS Director Found., N1KV Essentials, UCS Perf Mgmt Found., UCS Central, Energy Mgmt Threat Defense for WAN Firewall, AVC, Web Essentials, IPS, Anti- Malware, Botnet Traffic Filter, Management WAN Collaboration TDM Gateway / CUBE UC Apps, CME/SRST Foundation for WAN TrustSec, MACSec, IOS VPN, IOS IPS, IOS ZBFW, CWS Connector, SSL VPN, AVC, MediaNet, WAAS, FNF, Prime vNAM, Prime Infrastructure, Energy Mgmt. Identity Services for Access Context-Focused Solution ISE Plus Campus Fabric Full L3 Routing, Virtualization (VRF, EVN) IS-IS, WCCP, Multicast Advanced Mobility Services CMX, WIPS Foundation for Switching IP Base with TrustSec, MediaNet, StubRouting, Converged Access, FNF, WireShark, VSS, ISSU, Prime Infrastructure, Energy Mgmt., ISE Base Foundation for Wireless WLC AP Licenses, MSE Base Location, Prime Infrastructure, ISE Base Cisco Nexus ® X86, UCS Cisco Catalyst ® WLC, MSE, APISR, ASR WANAccessData Center Note: Infrastructure software (e.g., operating system) is included with each device. These are not sold as a Cisco ONE bundle, but included with the device ASA, CloudASA Products Suites Notes: Update colors and bring into new template. Update to match slide 22 here: https://cisco.box.com/s/aq3 9g4c76x7z9c1cjz3oaxelmbr x5vlf ISE

21. 21 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential There is software in Cisco ONE bundles that needs additional Cisco appliances or generic hardware to run: Cisco ONE Software bundles include the following kind of software, and software and feature licenses: Device operating system software image: Preloaded on the hardware Application software: eDelivered image, delivered via media kit Per-server base license: Pre-imaged appliance Per-device feature licenses: License key only Per-device RTU licenses: License key only Cisco ONE Software Offer Cisco Energy Management Cisco Prime™ Infrastructure Cisco Identity Services Engine Cisco Prime Virtual Network Analysis Module (vNAM) Notes: Update colors and bring into new template.

22. 22 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Note: *To have software portability rights, a Cisco Software Support Service (SWSS) and maintenance contract must be maintained through the hardware refresh cycle. Note: Cisco ONE Software bundles are always purchased per device. A customer is not permitted to break up the bundle and use components of the bundle across multiple devices. Cisco ONE Software Ordering Model Greenfield Orders Notes: Update colors and bring into new template. Step 1 : Order Cisco ONE Platform / Hardware Step 2 : Select Cisco ONE Foundation Software Bundle Step 3 : Select Cisco ONE Advanced Applications

23. 23 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Master SKU list available at Cisco ONE community: https://communities.cisco.com/docs/DOC-55765 Cisco ONE Software SKU DomainCisco ONE software specific hardware FoundationAdvanced Applications Advanced Security Data Center Networking Cisco ONE Nexus 3000, Nexus 5000, Nexus 6000, Nexus 7000 and Nexus 9300 hardware SKU Purchase with Cisco ONE software specific hardware Required Cisco ONE DC Networking Foundation bundle Roadmap Data Center Compute No - Regular Cisco UCS product SKU Purchase separately from Cisco UCS hardware Required Cisco ONE DC Compute Foundation bundle Roadmap WAN Cisco ONE ISR 1900, 2900, 3900, 4400, and ASR 1000 hardware SKU Purchase with Cisco ONE software specific hardware No Dependency Roadmap Access Switching Cisco ONE C2970X, C3650, C3850, C4500, C4500X, C6800 Purchase with Cisco ONE software specific hardware Required Cisco ONE Access Switch Foundation bundle Roadmap Access Wireless LAN Access Controller w/o AP license, and Wireless Services Module w/o AP license hardware SKU Purchase with Cisco ONE software specific hardware Required Cisco ONE Access Wireless Foundation bundle Roadmap

24. 24 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Cisco ONE Software BoM WAN 24 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Notes: Update colors and bring into new template

25. 25 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Notes: Update colors and bring into new template. Cisco ONE Software BoM WAN Configuration 3 Steps Step 1 : Add Product Step 2 : Add Cisco ONE Software Step 3 : Verify Changes

26. 26 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Step 1: Add Product Enter product ID C1-CISCO1921/K9, the quantity and click “Add”

27. 27 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Step 2: Add Cisco One Software continued

28. 28 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Step 2: Add Cisco ONE Software Click “Select Options” to add attach Cisco ONE Software components

29. 29 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Step 2: Add Cisco ONE Software continued Select the checkbox next to the desired Cisco ONE Software bundle

30. 30 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Step 2: Add Cisco ONE Software continued Once you have resolved any remaining warning messages click “Done”

31. 31 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Step 3: Verify Changes Select the “+” symbol to expand the configuration

32. 32 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Configuration Complete

33. 33 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Add Smart Account to Your Order Assign Customer Smart Account at header or line level. New Accounts can also be initiated for creation using the Request New Customer Account link. From Header, select Customer Smart account, search/request account, select cascade option, and click Assign. From Line, search or request new customer account and click Assign. 1 2 3 1 2 1 3 Notes: Update colors and bring into new template.

34. 34 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Getting Help Additional Resources Notes: Update colors and bring into new template. Smart Account Training for Partners or Customers https://communities.cisco.com/docs/DOC-56985 Customers with Smart Account issues/questions can open a case using standard Cisco processes, such as: Online: https://tools.cisco.com/ServiceRequestTool/scm/mgmt/case? referring_site=shp_contacts_support_cases Monday – Friday, 8:00 am – 5:00 pm (US Pacific) Assistance with Smart Account Creation Strategies: Smart-account-help@cisco.com ?

35. 35 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Any Questions 35 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

36. 36 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Thank You Notes: Update colors and bring into new template. Add thank you and closing slide to match slides 35 & 36 in this deck: https://cisco.box.com/s/aq3 9g4c76x7z9c1cjz3oaxelmbr x5vlf

37. Notes: Update colors and bring into new template.