1. Business Plan 2004

2. THE TEAM Rob Stoycos- CEO Todd Stup- CFO Tim Christmann- COO Andrew Thomas- VP of Sales Stephen-Paul Woodard- VP of Marketing Justin Encarnacion- Service Representative

3. Executive Summary  Ice Cold Inc. has a main goal of winning the LEAD! challenge. As a team, we plan on doing whatever it takes to meet the needs of the public.  We plan on profiting most from the Gonzaga students, but plan on selling to family and friends as well.  Half our proceeds will go towards our service partner, Providence Hospital.

4. Company and Product  We are working with Eileen Vaughn (Gonzaga Bookstore’s Distributor).  $5.50 = per shirt cost  $15 = shirt selling price

5. Market

6. Market (Cont’d)

7. Competition Bookstore t-shirts Bookstore t-shirts Winter/Spring Sports Teams could potentially sell t-shirts as a fundraising method. Winter/Spring Sports Teams could potentially sell t-shirts as a fundraising method. Students going to Ireland over the summer may also sell t-shirts to pay for their trip, as they have in years past. Students going to Ireland over the summer may also sell t-shirts to pay for their trip, as they have in years past.

8. Differentiation  Every year, students look forward to new t-shirts as a way to demonstrate their school pride. As of this year, no t-shirt has captivated the students.  Ireland trip and sports – shirts limited to a specific event  Our product- not associated with a particular school event or team and can therefore be appropriate for any Gonzaga activity.  Sales strategy- sports events, alumni meetings, mixers, bookstore  Half of our profits go to our service partner.

9. Service Our Service Partner – Providence Hospital While at Providence Hospital, IceCold Inc. will be doing various tasks such as typing, filing, medical supply, working at the information desk, secretarial work, etc. With such a variety, this service partner provides our LEAD! group with an opportunity to what job we are best at. While at Providence Hospital, IceCold Inc. will be doing various tasks such as typing, filing, medical supply, working at the information desk, secretarial work, etc. With such a variety, this service partner provides our LEAD! group with an opportunity to what job we are best at. Providence also gives us a chance to choose which days and hours best fit our busy schedules, therefore giving us flexibility. Providence also gives us a chance to choose which days and hours best fit our busy schedules, therefore giving us flexibility.

10. Financials Loan : $1000 First order of T-Shirts : 148 T-Shirt cost : $5.50 T-Shirt price : $15 First order cost : $815 Total Projected Profit : $1405

11. The Team  As a team, we all have the necessary passion and desire for winning this competition. Everyone knows what specific role they possess and have been doing what it takes to achieve our goal.  We are all experienced leaders, whether it is within our different communities or school environment.  Though majority of the group came into this LEAD! program without knowing each other very well, our different qualities of leadership have brought us together to gel as a team, making it easier to accomplish tasks as a whole.

12. Action Plan DateEvent ResponsibleStatus DateEvent ResponsibleStatus 10/30/03Market Research (headbands) StoycosComplete 10/30/03Market Research (headbands) StoycosComplete 11/22/03Contact Service Rep. EncarnacionComplete 11/22/03Contact Service Rep. EncarnacionComplete 12/20/03Meet w/ Service Rep. EncarnacionComplete 12/20/03Meet w/ Service Rep. EncarnacionComplete 1/5/04Market Research (shirt) ChristmannComplete 1/5/04Market Research (shirt) ChristmannComplete 1/15/04Meeting w/ VCs TeamPending 1/15/04Meeting w/ VCs TeamPending 1/29/04First Order of Shirts ChristmannPending 1/29/04First Order of Shirts ChristmannPending 2/10/04WZAG Appearance StupPending 2/10/04WZAG Appearance StupPending 3/6/04Possible Mixer Date TeamPending 3/6/04Possible Mixer Date TeamPending 3/10/04Possible Second Order of Shirts ChristmannPending 3/10/04Possible Second Order of Shirts ChristmannPending

13. Conclusion  After extensive thought, we have reached a consensus that this T-Shirt will be the best possible way to profit most from Gonzaga students.  Only two (2) T-Shirts have been sold this school year, and we figure this will be the best method for paying back the loan, donating half our proceeds to our non- profit, and being able to make enough money for a possible second order.