1. Commercial Advertising Thurs/Fri in Lab to make or analyze commercials

2. BP Oil Spill http://www.msnbc.msn.com/id/45919105/n s/business-oil_and_energy/#.Twq_C- zXhCwhttp://www.msnbc.msn.com/id/45919105/n s/business-oil_and_energy/#.Twq_C- zXhCw http://www.youtube.com/user/BPplc#p/u/2/ jep5B9YBV-0http://www.youtube.com/user/BPplc#p/u/2/ jep5B9YBV-0

3. Let’s start with funny http://www.youtube.com/watch?v=PELaLh 2dykQ&feature=relatedhttp://www.youtube.com/watch?v=PELaLh 2dykQ&feature=related

4. Deliberate Word Choice What the advertisement tells you and what it sounds like it tells you may be different, but the commercial is typically over so quickly that you don't have time to analyze the potential disparity. For example, when a commercial tells you that a diet pill is "proven to increase weight loss," you may not realize that the fine print at the bottom of the screen says that it only increased weight loss by 2 pounds every 12 months.

5. Distraction You are given auditory and visual information at the same time, and you can only give your full attention to one source - - because of this, the advertiser can use semantics to its advantage. …and how about that small print? http://www.youtube.com/watch?v=Hgz49s p7P5ghttp://www.youtube.com/watch?v=Hgz49s p7P5g

6. Attractive Visuals Since television is a primarily visual medium, advertisers appeal to your senses through attractive sights. Commercials with special effects or otherwise high production values capture your attention, while advertisements that feature scantily clad models and spokespeople give the product sex appeal. When you are drawn into the commercial by its attractive visuals, it has your attention and can pitch you whatever it has to offer.

7. Slogans and Jingles Unlike print advertisements, TV commercials have the benefit of sound. The use of music in television advertisements may include pop songs meant to elicit specific emotions or brand- specific jingles. A jingle is music written specifically for a commercial and makes the viewer retain information about the product -- or even simple awareness of the product -- in his subconscious.

8. When companies manipulate their slogans into popular culture http://www.youtube.com/watch?v=bCH7M o7AjF0 (then the contest): http://www.youtube.com/watch?v=6sAQDk o-R1shttp://www.youtube.com/watch?v=bCH7M o7AjF0 http://www.youtube.com/watch?v=6sAQDk o-R1s It costs somewhere between a half a penny for the syrup to make a single cup of Coca-Cola ($0.000052, or.0052 cents) up to about 13¢ for a $2.29 restaurant soda.

9. Whassup? http://www.youtube.com/watch?v=ikkg4No bV_whttp://www.youtube.com/watch?v=ikkg4No bV_w http://www.youtube.com/watch?v=9Jva4W 5N3ow&feature=endscreen&NR=1http://www.youtube.com/watch?v=9Jva4W 5N3ow&feature=endscreen&NR=1

10. High Volume and Repetition http://www.youtube.com/watch?v=jfvk7Cu cUUU&feature=relatedhttp://www.youtube.com/watch?v=jfvk7Cu cUUU&feature=related

11. Irony and humor Associated with the drama of the ad

12. More funny http://www.youtube.com/watch?v=FXSDt_ z-4FUhttp://www.youtube.com/watch?v=FXSDt_ z-4FU

13. Manipulation http://www.buzzle.com/articles/some-facts- on-manipulation.htmlhttp://www.buzzle.com/articles/some-facts- on-manipulation.html Persuasion techniques: http://www.buzzle.com/articles/persuasive- advertising-techniques.html http://www.buzzle.com/articles/persuasive- advertising-techniques.html http://www.youtube.com/watch?v=n38e_V p3hLQ&feature=relatedhttp://www.youtube.com/watch?v=n38e_V p3hLQ&feature=related

14. Shock http://www.buzzle.com/articles/is-shock- advertising-really-effective.htmlhttp://www.buzzle.com/articles/is-shock- advertising-really-effective.html

15. Appeal http://www.buzzle.com/articles/types-of- advertising-appeals.htmlhttp://www.buzzle.com/articles/types-of- advertising-appeals.html Psychological techniques: http://www.youtube.com/watch?v=XtvHNfo mZL8&feature=related http://www.youtube.com/watch?v=XtvHNfo mZL8&feature=related

16. 2010 Emmy Nominations http://www.youtube.com/watch?v=O1w_w Dhpugwhttp://www.youtube.com/watch?v=O1w_w Dhpugw

17. Simple works http://voices.yahoo.com/what-makes-tv- commercials-funny-118853.htmlhttp://voices.yahoo.com/what-makes-tv- commercials-funny-118853.html Don’t be subtle or intellectual Subtle/complex: http://www.youtube.com/watch?v=CHoPT mtu9cY&feature=pyv (nits) http://www.youtube.com/watch?v=CHoPT mtu9cY&feature=pyv Simple: http://www.youtube.com/watch?v=870TqO RDZSs (cars) http://www.youtube.com/watch?v=870TqO RDZSs

18. One last one http://www.youtube.com/watch?v=xV6_7ot LBREhttp://www.youtube.com/watch?v=xV6_7ot LBRE