1. Marketing Activity Plan 2015 SE Asia March 2015

2. Activities Trade (1) ActivityDescription & KPI Contact tour operators and main travel agents: sales calls, sales visits, inhouse training sessions Product analysis of 60 TO’s, mapping 100 TA. ± 50 sales visits per year. Sales calls ± 80 per year. In house training sessions ± 24 per year Holland Club Meetings - JakartaOrganize Holland Gatherings for TO’s selling Holland to provide them with the latest Holland news (every quarter) FAM Trip 10 – 12 TO’s80% TO’s from Indonesia, 20% from Malaysia. Timing: 2nd week of June during Holland Experience FAM Trip

3. Trade Activities (2) ActivityDescription & KPI Print material - Bahasa for Indonesia, English for Malaysia (global brand toolkit) Holland Destination brochure, Holland Map, Holland Event Calender Holland E-Newsletter - Bahasa for Indonesia, English for Malaysia Selection of articles based on global edition of the Holland E-Newsletter + articles on partners Sales Mission (2nd week November)Jakarta and Kuala Lumpur

4. Sales Mission Program Jakarta and Kuala Lumpur DayCityProgram Sunday November 7thJakartaBriefing and Welcoming Dinner Monday November 8thHolland Workshop Tuesday November 9thInhouse Training Sessions Wednesday November 10thIndividual Appointment Schedules (combined with max 3 other Dutch partners) Transfer to Kuala Lumpur Thursday November 11thKuala Lumpur Holland Workshop Friday November 12thInhouse Training Sessions

5. Activities Press ActivityDescription + KPI Press contacts throughout the year6 press releases Contacts with journalists (80% Indonesia + 20% Malaysia) Holland E-NewsletterBased upon global edition of Holland E-Newsletter Press trips (group & individual)6 – 10 journalists to visit Holland (80% Indonesia + 20% Malaysia

6. Activities Consumer ItemDescription www.holland.comwww.holland.com in Bahasa250 – 300 articles in Bahasa Mobile website Facebook page Visit Holland in Bahasa 5 posts per week

7. Partnership Packages 2015 ActivityFull PackageBasic Package Travel Trade contacts throughout the year √ FAM Trip – Meet & Greet Session √√ Advertisements in Holland brochure, event calender and Holland/ Amsterdam map √√ 1 x Article in the Holland E-Newsletter (max 400 words) √√ Participation Sales Mission (excl domestic package) √√ Press – no commercial activity but if possible partners will be included in the program √√ Article published on the website www.holland.com/ind √√ 1 x Facebook post √ Package Rate (excl VAT)€ 9,500€ 5,895

8. Questions dooms@holland.com NBTC Holland Marketing is verantwoordelijk voor de branding en marketing van de bestemming Nederland. NBTC Holland Marketing is actief in 13 markten waar zij opereert als NBTC Nederlands Bureau voor Toerisme & Congressen.

9. Thank you! NBTC Holland Marketing is verantwoordelijk voor de branding en marketing van de bestemming Nederland. NBTC Holland Marketing is actief in 13 markten waar zij opereert als NBTC Nederlands Bureau voor Toerisme & Congressen.