2. ABOUT İMA Istanbul Moda Academy: Education platform for young fashion designers - Founded in 2007 as part of the Fashion and Textile Cluster Project, -financed by the European Union, Republic of Turkey Ministry of Economy and Istanbul Textile and Apparel Exporters Associations (ITKIB), İMA is the most competent fashion education platform in Turkey, aiming to nurture future fashion professionals with a full circle approach to fashion

3. VISION/MISSION p To become the foremost educational institution for fashion and textile within Turkey; providing world class leadership, education, training and knowledge sharing for the Turkish fashion and textile sectors, be a focus for design, creativity and industry networks. Partnership with industry and industry support initiatives High quality qualification based fashion education at pre-undergraduate, undergraduate and post graduate levels Short course provision, training and knowledge transfer activities including lifelong learning initiatives To become the leading fashion platform of Turkey that includes direct and related industry representatives; HEIs & training institutions Close links and relationships with high quality international institutions focused on textiles, fashion and related industries

4. Istanbul Moda Academy – World-wide acclaimed – Offering an innovative and modern education in the field of fashion and all relevant branches – In depth insight in fashion, design and arts, as well as an awareness of the global markets – Indepentent learning, industry and research based, use of latest technology

5. p IMA is founded to feed the needs of Turkish Textile sector such as; Aims to introduce qualified workforce in the fields of textiles and apparel A member of the IFFTI (International Foundation of Fashion Technology Institutes) Vision and strategy on inter-cultural communication Supported by the industry Academic staff: local and international experts with professional experience in fashion industry Up to date with industrial needs Facility equipped with state-of-the-art technology

6. p IMA was founded with the aim of carrying out activities for enhancing design capacity as well as supporting designers and talented youth in the field. Annual design contest by IHKIB supports the young talents Trend seminars Istanbul Fashion Week organization by IHKIB and IMA IMA’s education philosophy aims at; efficient use of personal research and learning methods Supporting fashion with cultural, scientific and management theories Positioning Fashion as an inter-disciplinary course of studies. IMA’s education philosophy is based on; Forward-thinking approach to fashion Tackling the current demands and issues in the industry. Practice centered projects Professionals’ participation Participating in industrial activities Training fashion professionals of the future;

8. PARTNERSHIPS University Art of London / London College of Fashion Strategic Partnerships /International Işık University Fashion Design Department Bosphorus University National IFM Domus Academy Polimoda Workshop & Project Based Partnership /International - MTD- LASIAD - BMD- MESIAD - OTIAD- TGSD Textile Sectoral Partnerships

9. IMA has partnered with leading Turkish designers in numerous projects such as; Hussein Chalayan Bora Aksu Arzu Kaprol Atıl Kutoglu Deniz Mercan Ece Ege (Dice Kayek) Hakan Yıldırım Mehtap Elaidi Özlem Süer Ümit Ünal COLLABORATIONS with DESIGNERS

10. Hussein Chalayan Hakan Yıldırım Bora Aksu Dice Kayek

11. Özlem Süer Mehtap Elaidi Atıl KutogluÜmit Ünal

12. p Which Factors Distinguishes IMA? EU and ITKIB support Part of the Fashion and Textile Cluster The current educational content to meet the needs of the sector Strategic partnerships with the world's most successful fashion schools Strong teaching staff with a gained experience and completed their training in the international platform Technological and modern educational environment Turkey's largest fashion library

13. Istanbul Moda Academy, Located in Istanbul’s heart of Fashion, the elegant neighbourhood Nişantaşı this renovated 3 floor historical building has a great atmosphere. With the technological and modern design of the building the designers of the future breath in the artistic air of the design world. IMA Building

14. Classes and Labs CAD/CAM, PC VE MAC Computers Design, Pattern and Sewing Labs Conference Hall Catwalk, Meeting and Seminar Halls Photography Studio Library

15. PROGRAMS İMA’s education programmes have 4 main areas : ACADEMIC PROGRAMS PROFESSIONAL DEVELOPMENT PROGRAMS WORKSHOPS CONSULTANCY/BESPOKE EDUCATION Fashion Design Fashion Management Fashion Technology & Product Development Fashion Photography and Media

16. Academic Programs Full time programs designed for students who are aiming to have a solid backround and to make a career in fashion. These programmes are BA level. Professional Development Programs Other than professionals who want to improve themselves, these programs are designed for people who are interested in fashion and want to make a career change. All programmes are out of working hours, during the week in the evening or on Saturday. We have two semesters starting in October and February. Consultancy Consultancies and customized trainings are designed to meet the needs of the firms and to strengthen its position inside the sector. Workshops Short programmes with up to date fashion topics. PROGRAMS

17. FASHION PORTFOLIO PREPARATION PROGRAM FASHION DESIGN AND TECHNOLOGY UNDERGRADUATE PROGRAM (in collaboration with London College of Fashion) FASHION DESIGN AND MANAGEMENT GRADUATE PROGRAM ( Advanced Level) LEATHER WEAR, SHOES AND ACCESSORIES DESIGN PROGRAM (Advanced Level) ACADEMIC PROGRAMS

18. FASHION DESIGN FASHION MANAGEMENT FASHION RETAIL; BUYING AND MERCHANDISING VISUAL MERCHANDISING AND WINDOW DESIGN PHOTOSHOP AND ILLUSTRATOR IN FASHION DESIGN FASHION PHOTOGRAPHY STYLING FASHION MEDIA FASHION BRAND MANAGEMENT IN INTERNATIONAL MARKETS EXPERIENCE MARKETING: NON-VISUAL FASHION ILLUSTRATION CREATIVE DRAPING AND FITTING TECHNIQUES PROFESSIONAL DEVELOPMENT PROGRAMS

19. WORKSHOPS Adventure of Designing Shoes Sewing Techniques Draping Techniques Basic Photography Basic Photoshop for Photography Paper Accessories Pattern Techniques Fashion Drawing Techniques Advanced Photoshop Techniques in Fashion Photography Merchandising and Purchasing in Fashion Retail Social Media Marketing in Fashion Creating a Fashion Brand Basic Finance for Retailers Costume Styling for Film and Television Style Consultancy Trend Tracking and Research Methods Portfolio Preparation Workshop (for age group: 15-18) Design Factory (for age group 15-18)

20. LIBRARY First and largest fashion library in Turkey - 6.500 books - 59 periodical publications -10 trend books -Electronic sources: Stylesight -Electronic Journals: Fashion Practice, Fashion Theory, Textile:The Journal of Clothes and Culture

21. THANK YOU