1. © International Road Transport Union (IRU) 2007 Page 1 Coach travel – the green, safe and quality choice of the future Casablanca 17 November 2007 Oleg Kamberski Head Passenger Transport International Road Transport Union (IRU) Oleg Kamberski Head Passenger Transport International Road Transport Union (IRU) 41-st UFTAA Congress

2. © International Road Transport Union (IRU) 2007 Page 2 Summary of the IRU presentation  What is the IRU?  Advantages of coach travel: environment, safety, security, availability, comfort and quality  How we want to position ourselves?  The IRU star classification system for coaches  Partnership – the way forward  What is the IRU?  Advantages of coach travel: environment, safety, security, availability, comfort and quality  How we want to position ourselves?  The IRU star classification system for coaches  Partnership – the way forward 41-st UFTAA Congress

3. © International Road Transport Union (IRU) 2007 Page 3 Evolution of IRU Membership Updated August 2007 Created 1948 8 Founder States: Created 1948 8 Founder States: BelgiumDenmarkFranceNetherlands NorwaySwedenUKSwitzerland 2007 180 Members 72 Countries

4. © International Road Transport Union (IRU) 2007 Page 4

5. © International Road Transport Union (IRU) 2007 Page 5 Evolution of IRU Structure 1948 IRU founded in Geneva 1973 IRU Permanent Delegation to the EU established in Brussels 1998 IRU Permanent Delegation to the CIS established in Moscow 2005 IRU Permanent Delegation to the Middle East established in Istanbul

6. © International Road Transport Union (IRU) 2007 Page 6 Policy priorities 2007   Sustainable Development Innovation Incentives Infrastructure   Facilitation Trade Tourism Road Transport   Sustainable Development Innovation Incentives Infrastructure   Facilitation Trade Tourism Road Transport

7. © International Road Transport Union (IRU) 2007 Page 7 Coaches are the environnemental champions Source: EU Transport in Figures, 2005

8. © International Road Transport Union (IRU) 2007 Page 8 Coaches display an excellent safety record Source: EU Energy & Transport in Figures, 2005

9. © International Road Transport Union (IRU) 2007 Page 9 Coach travel is safe and secure… … thanks also to industry voluntary initiatives  IRU voluntary security guidelines: managers, drivers, theft, regular lines, school-children, taxi drivers, bomb alert  The IRU Bus and Coach Road Safety Programme: strengthen technical requirements for new vehicles and implement industry voluntary commitments beyond current legal requirements  Driver’s Safety Checklist  Coach crisis management: provides national coach associations a tool to work together & effectively manage major accidents/incidents … thanks also to industry voluntary initiatives  IRU voluntary security guidelines: managers, drivers, theft, regular lines, school-children, taxi drivers, bomb alert  The IRU Bus and Coach Road Safety Programme: strengthen technical requirements for new vehicles and implement industry voluntary commitments beyond current legal requirements  Driver’s Safety Checklist  Coach crisis management: provides national coach associations a tool to work together & effectively manage major accidents/incidents

10. © International Road Transport Union (IRU) 2007 Page 10 Coach travel is affordable   Buses and coaches enhance cohesion & social equality, since they remain an affordable alternative for every citizen/traveller   With the aging of the population in developed countries, attractive bus and coach services are expected to serve an increased market of 25-30% in the next 25 years   Coaches remain a preferred travel choice for mobility impaired people, since the industry has developed customized services (and fleets) for them   Buses and coaches enhance cohesion & social equality, since they remain an affordable alternative for every citizen/traveller   With the aging of the population in developed countries, attractive bus and coach services are expected to serve an increased market of 25-30% in the next 25 years   Coaches remain a preferred travel choice for mobility impaired people, since the industry has developed customized services (and fleets) for them

11. © International Road Transport Union (IRU) 2007 Coaches help reduce congestion and pollution One coach can replace up to 30 cars

12. © International Road Transport Union (IRU) 2007 Page 12 Coach tourism contributes to local economies

13. © International Road Transport Union (IRU) 2007 Page 13 Source: FBAA, 2007 Coaches are getting more comfortable Belgian coaches in each IRU star category (% of total)

14. © International Road Transport Union (IRU) 2007 Page 14 IRU star classification system for coaches – 1 st gen. launched in 1986 Objective: guarantee/improve quality of services by introducing quality, comfort and safety technical criteria for coaches, beyond legal requirementsObjective: guarantee/improve quality of services by introducing quality, comfort and safety technical criteria for coaches, beyond legal requirements Implemented by the national bus and coach associations in the relevant country after having signed a deed of engagement with the IRU, which guarantees the enforcement of harmonised standards throughout the worldImplemented by the national bus and coach associations in the relevant country after having signed a deed of engagement with the IRU, which guarantees the enforcement of harmonised standards throughout the world Companies joining the system sign also a deed of engagement to the association, committing themselves to respect the rules of the systemCompanies joining the system sign also a deed of engagement to the association, committing themselves to respect the rules of the system Associations establish a National Classification Committee (NCC), often with the participation of other public (transport and tourism authorities) and private (associations of travel agents, tour organisers etc.) stakeholders. The NCC:Associations establish a National Classification Committee (NCC), often with the participation of other public (transport and tourism authorities) and private (associations of travel agents, tour organisers etc.) stakeholders. The NCC: - issues approval certificates that are renewable annually, after the technical inspection of coaches - issues standard classification panels placed on every classified coach Objective: guarantee/improve quality of services by introducing quality, comfort and safety technical criteria for coaches, beyond legal requirementsObjective: guarantee/improve quality of services by introducing quality, comfort and safety technical criteria for coaches, beyond legal requirements Implemented by the national bus and coach associations in the relevant country after having signed a deed of engagement with the IRU, which guarantees the enforcement of harmonised standards throughout the worldImplemented by the national bus and coach associations in the relevant country after having signed a deed of engagement with the IRU, which guarantees the enforcement of harmonised standards throughout the world Companies joining the system sign also a deed of engagement to the association, committing themselves to respect the rules of the systemCompanies joining the system sign also a deed of engagement to the association, committing themselves to respect the rules of the system Associations establish a National Classification Committee (NCC), often with the participation of other public (transport and tourism authorities) and private (associations of travel agents, tour organisers etc.) stakeholders. The NCC:Associations establish a National Classification Committee (NCC), often with the participation of other public (transport and tourism authorities) and private (associations of travel agents, tour organisers etc.) stakeholders. The NCC: - issues approval certificates that are renewable annually, after the technical inspection of coaches - issues standard classification panels placed on every classified coach

15. © International Road Transport Union (IRU) 2007 Page 15 IRU star classification system for coaches - IRU star classification system for coaches - main features System applicable to touring coaches, but in some countries used also for buses/coaches used in long distance regular lines – interurban and international Based on a 1 to 4-star scale according to a set of technical and performance criteria Mandatory technical standards: engine power, braking system, comfort of seats (distance between seats, reclining angle, thickness, armrests etc.), minimum requirements for cooling/heating, windows, lighting, acoustics, luggage etc. Optional equipment with identification symbols (affixed on the IRU/association panels): toilets, air-conditioning, video, kitchenette, telephone, wardrobe etc.Optional equipment with identification symbols (affixed on the IRU/association panels): toilets, air-conditioning, video, kitchenette, telephone, wardrobe etc. System applicable to touring coaches, but in some countries used also for buses/coaches used in long distance regular lines – interurban and international Based on a 1 to 4-star scale according to a set of technical and performance criteria Mandatory technical standards: engine power, braking system, comfort of seats (distance between seats, reclining angle, thickness, armrests etc.), minimum requirements for cooling/heating, windows, lighting, acoustics, luggage etc. Optional equipment with identification symbols (affixed on the IRU/association panels): toilets, air-conditioning, video, kitchenette, telephone, wardrobe etc.Optional equipment with identification symbols (affixed on the IRU/association panels): toilets, air-conditioning, video, kitchenette, telephone, wardrobe etc.

16. © International Road Transport Union (IRU) 2007 Page 16 IRU star classification system for coaches – IRU star classification system for coaches – comfort - space between seats

17. © International Road Transport Union (IRU) 2007 Page 17 IRU star classification system for coaches – IRU star classification system for coaches – objectives (1) Replace the varying classification systems which were spreading in several countries, leading to confusion for users, and risks of false advertising or unfair competition between companies Harmonise, at international level, standards of comfort, quality and interior fittings of touring coaches Guarantee PASSENGERS, TRAVEL AGENTS, MANUFACTURERS, AUTHORITIES and COACH OPERATORS themselves, minimum uniform standards for each coach category - from 1 to 4 stars -, which are easily identifiable and controllable, and recognised at international level Replace the varying classification systems which were spreading in several countries, leading to confusion for users, and risks of false advertising or unfair competition between companies Harmonise, at international level, standards of comfort, quality and interior fittings of touring coaches Guarantee PASSENGERS, TRAVEL AGENTS, MANUFACTURERS, AUTHORITIES and COACH OPERATORS themselves, minimum uniform standards for each coach category - from 1 to 4 stars -, which are easily identifiable and controllable, and recognised at international level

18. © International Road Transport Union (IRU) 2007 Page 18 IRU star classification system for coaches – IRU star classification system for coaches – objectives (2) Ensure the transparency of the "coach" product and prices. It guarantees that: - - the customer will obtain the level of quality and precise category of coach to meet his needs - - the coach operator will apply the right price in relation to the level of quality and comfort of the vehicle provided Facilitate trade relationships between coach operators and travel agents, for the benefit of customers Facilitate and improve quality of service in long distance regular bus and coach lines Offer a ready-made industry-administered tool to improve quality, comfort and safety of public services by bus and coachOffer a ready-made industry-administered tool to improve quality, comfort and safety of public services by bus and coach Ensure the transparency of the "coach" product and prices. It guarantees that: - - the customer will obtain the level of quality and precise category of coach to meet his needs - - the coach operator will apply the right price in relation to the level of quality and comfort of the vehicle provided Facilitate trade relationships between coach operators and travel agents, for the benefit of customers Facilitate and improve quality of service in long distance regular bus and coach lines Offer a ready-made industry-administered tool to improve quality, comfort and safety of public services by bus and coachOffer a ready-made industry-administered tool to improve quality, comfort and safety of public services by bus and coach

19. © International Road Transport Union (IRU) 2007 Page 19 IRU star classification system for coaches – IRU star classification system for coaches – main characteristics Credible: easy to monitor and hard to counterfeit (administered by an official National Classification Committee; approval certificate on watermark paper on board of the vehicle; numbered classification panels in indestructible plastic; annual technical inspection and renewal of certificates; self-destructible validity stickers and equipment symbols affixed to the panels, etc.) Uniform: minimum standards of comfort and interior fittings prohibiting inferior standards, but allowing higher criteria or additional equipment if so required at national level Flexible: adaptable to technological and market developments and to customer needs Credible: easy to monitor and hard to counterfeit (administered by an official National Classification Committee; approval certificate on watermark paper on board of the vehicle; numbered classification panels in indestructible plastic; annual technical inspection and renewal of certificates; self-destructible validity stickers and equipment symbols affixed to the panels, etc.) Uniform: minimum standards of comfort and interior fittings prohibiting inferior standards, but allowing higher criteria or additional equipment if so required at national level Flexible: adaptable to technological and market developments and to customer needs

20. © International Road Transport Union (IRU) 2007 Page 20 IRU star classification system for coaches – IRU star classification system for coaches – implementation Mandatory – most successful so far: the system becomes part of the national legal and administrative system - - Belgium - mandatory for all tourist coaches - - Romania: mandatory for all coaches used in international traffic - - Moldova: mandatory for all coaches used in regular (long distance) and tourist transport nationally and internationally Enhanced private cooperation, e.g. between bus and coach associations and associations representing the interests of tourism and travel business (travel agents): the most successful cases involve a formal voluntary obligation of travel agents to order only classified coaches. Example: the Netherlands Trade association of bus and coach operators running the system alone Mandatory – most successful so far: the system becomes part of the national legal and administrative system - - Belgium - mandatory for all tourist coaches - - Romania: mandatory for all coaches used in international traffic - - Moldova: mandatory for all coaches used in regular (long distance) and tourist transport nationally and internationally Enhanced private cooperation, e.g. between bus and coach associations and associations representing the interests of tourism and travel business (travel agents): the most successful cases involve a formal voluntary obligation of travel agents to order only classified coaches. Example: the Netherlands Trade association of bus and coach operators running the system alone

21. © International Road Transport Union (IRU) 2007 Page 21 IRU star classification system for coaches – future Reflection has been launched on a modern - third generation - IRU star classification system for bus and coach companies - Main ideas under consideration - Drastic simplification of administration and reduction of costsDrastic simplification of administration and reduction of costs Creation of a global Internet site and search engine to promote companies and their services offered with classified buses and coachesCreation of a global Internet site and search engine to promote companies and their services offered with classified buses and coaches New emphasis on companies and their servicesNew emphasis on companies and their services Introduction of a second layer covering companies’ service quality and safety management (beyond simple vehicle comfort and quality)Introduction of a second layer covering companies’ service quality and safety management (beyond simple vehicle comfort and quality) Introduction of a 5 th star and criteria for it: system to consist of 1 to 5 stars (similar to hotels)Introduction of a 5 th star and criteria for it: system to consist of 1 to 5 stars (similar to hotels) Monitoring and customers’ complaint procedureMonitoring and customers’ complaint procedure Trade associations commitment and wider partnership with public and private stakeholders promote the system nationally and internationallyTrade associations commitment and wider partnership with public and private stakeholders promote the system nationally and internationally Reflection has been launched on a modern - third generation - IRU star classification system for bus and coach companies - Main ideas under consideration - Drastic simplification of administration and reduction of costsDrastic simplification of administration and reduction of costs Creation of a global Internet site and search engine to promote companies and their services offered with classified buses and coachesCreation of a global Internet site and search engine to promote companies and their services offered with classified buses and coaches New emphasis on companies and their servicesNew emphasis on companies and their services Introduction of a second layer covering companies’ service quality and safety management (beyond simple vehicle comfort and quality)Introduction of a second layer covering companies’ service quality and safety management (beyond simple vehicle comfort and quality) Introduction of a 5 th star and criteria for it: system to consist of 1 to 5 stars (similar to hotels)Introduction of a 5 th star and criteria for it: system to consist of 1 to 5 stars (similar to hotels) Monitoring and customers’ complaint procedureMonitoring and customers’ complaint procedure Trade associations commitment and wider partnership with public and private stakeholders promote the system nationally and internationallyTrade associations commitment and wider partnership with public and private stakeholders promote the system nationally and internationally

22. © International Road Transport Union (IRU) 2007 Page 22 Partnership – the way forward   To develop/update and spread industry-own initiatives Star classification system for coaches Safety Standard contacts between coach operators and tour operators/travel agents   To lobby local, national and international/EU authorities Restrictions in tourist cities (Italy, Venice) European driving and rest time rules (12-day derogation and specificity of coach travel) Travel policy   To develop/update and spread industry-own initiatives Star classification system for coaches Safety Standard contacts between coach operators and tour operators/travel agents   To lobby local, national and international/EU authorities Restrictions in tourist cities (Italy, Venice) European driving and rest time rules (12-day derogation and specificity of coach travel) Travel policy

23. © International Road Transport Union (IRU) 2007 Page 23 Welcome to the IRU World Congress 2008: Istanbul 15 – 16 May 2008

24. © International Road Transport Union (IRU) 2007 Page 24