1. Challenge Create a project with community benefits - “Creating lasting value in uncertain times” 20 October 2011 Northumbria University U NIVERSITIES P ROJECT C HALLENGE 2011/2012 Project name “Green Focus Group” Members of Group Fitzgerald, Matthew - United Kingdom Hurtig, Maja - Sweden Maarup, Anders - Denmark Mittal, Devesh - India Welcome Project conceptReferencesProject goals Green Focus Group Project mission Increasing awareness of households impact on the environment and how to decrease cost, CO 2 emission & waste by designing and distributing an easy-understandable leaflet containing information on ‘Reduce, Reuse & Recycle’

2. Welcome Project conceptReferencesProject goals Increase awareness about the possibilities within the three areas ‘Reduce, Reuse & Recycle’ Reduce the impact on the environment Reduce the spending on electricity, water and heating in the Newcastle area Community benefits Reduction of CO 2 emission in the community Reduction of electricity, water and heating bills Increased use of recycled material Lasting value Reduction of the impact on the environment Community commercially aware of energy costs An educated community who realise the potential and advantages of saving energy 20 October 2011 Northumbria University Green Focus Group

3. Welcome Project conceptReferencesProject goals 20 October 2011 Northumbria University www Project concept Provide the community with a simple leaflet containing information on how to reduce the impact on the environment and save money by ‘Reduce, Reuse & Recycle’ The ‘simple leaflet’ will work as a motivator for the community to access more information through electronic medias Simple examples to show how much a single family house can reduce in utility bills Green Focus Group Concept model

4. References http://www.google.co.uk/imgres?q=tablet+clip+art&um=1&hl=en&client=safari&sa=N&rls=en&biw=1285&bih=706&tbm=isch &tbnid=V8CZt3UcmzIhWM:&imgrefurl=http://www.clipart.co.za/detail/79&docid=kCRC2MkAGNACLM&imgurl=http://www.cl ipart.co.za/images/large/tablet.jpg&w=232&h=300&ei=N4-dTtCjCNGFhQe- 6J2nCQ&zoom=1&iact=hc&vpx=1061&vpy=168&dur=486&hovh=240&hovw=185&tx=109&ty=147&sig=11577547173167119 8756&page=8&tbnh=155&tbnw=120&start=129&ndsp=18&ved=1t:429,r:11,s:129 http://www.google.co.uk/imgres?q=Tree+clip+art+free&um=1&hl=en&client=safari&rls=en&biw=1380&bih=712&tbm=isch&t bnid=2DhH3u_2b4semM:&imgrefurl=http://www.easyvectors.com/browse/other/tree-wipp-lindau-coat-of-arms-clip- art&docid=craP04pudsMAyM&imgurl=http://www.easyvectors.com/assets/images/vectors/afbig/tree-wipp-lindau-coat-of- arms-clip-art.jpg&w=425&h=425&ei=_j6cTq7PFM- 78gPG3PDOBQ&zoom=1&iact=hc&vpx=342&vpy=299&dur=652&hovh=225&hovw=225&tx=139&ty=99&sig=1157754717316 71198756&page=1&tbnh=148&tbnw=148&start=0&ndsp=22&ved=1t:429,r:16,s:0 http://www.google.co.uk/imgres?q=Smartphone+QR+code+clip+art+free&num=10&um=1&hl=en&client=safari&rls=en&biw= 1380&bih=712&tbm=isch&tbnid=NHx6iGDHGRk2KM:&imgrefurl=http://earprint.com.s96126.gridserver.com/%3Fp%3D1085& docid=cilInTQQZB1ruM&imgurl=http://arttechneau.files.wordpress.com/2011/02/qr-code- justinsomnia.png&w=380&h=380&ei=vT6cTtXoFIa58gOejb3jBQ&zoom=1&iact=hc&vpx=687&vpy=155&dur=135&hovh=225& hovw=225&tx=71&ty=81&sig=115775471731671198756&sqi=2&page=1&tbnh=177&tbnw=177&start=0&ndsp=19&ved=1t:4 29,r:3,s:0 http://www.google.co.uk/imgres?q=smartphone+clip+art+free&start=23&num=10&um=1&hl=en&client=safari&rls=en&biw= 1380&bih=712&tbm=isch&tbnid=2vAJuZZ8IMRk8M:&imgrefurl=http://www.fotosearch.com/illustration/smartphone.html&d ocid=5Skob- aXRpRsRM&imgurl=http://photos1.fotosearch.com/bthumb/CSP/CSP610/k6108420.jpg&w=170&h=123&ei=iD6cTvLrEca08QO xzoXLBQ&zoom=1&iact=rc&dur=286&sig=115775471731671198756&sqi=2&page=2&tbnh=98&tbnw=136&ndsp=21&ved=1t: 429,r:5,s:23&tx=58&ty=17 http://www.art-artist.info/artists/computers-clip-art-free/ Welcome Project conceptReferencesProject goals 20 October 2011 Northumbria University Green Focus Group