1. Innovation in Nature Based Tourism Services Suceava, 16 May 2010

2. La casa gioconda farm holidays Case study:

3. Location  It’s placed in Marinella, near Bibione and Lignano  Located into Veneto Region, gives a nice example of our common plane countryside  It’s present few hundred meters far Tagliamento river, which was used to water nearest fields and already today Farm description: -Open all year, but because of its proximity to summer places it works only during June, July and August -Composed by11 flats, with possibility of breakfast - restaurant not already open

4. History La casa gioconda farm holiday is a branch of Toniatti-Giacometti horse- farm born in 1923  Not a long history, la casa gioconda farm holidays it’s officially open by the spring of 2010  It’s a house of XV century used in the past for hunting and now restored for tourism

5. Which services? Services provided are traditional of a common farm holidays as for example pool, wellness center, etc But there are some other new ones:  possibility to rent a bike and to take advantage of a cycle lane near Tafliamento river  rent a small boat and go around on Tagliamento river  rent a horse Renewable sources -Photovoltaic energy for pool pumps - solar panels for farm heating

6. What about actual crisis?  Not enough data to say something due to the short activity period  farm owners aspect a postive summer after last first year experience Competition with other farms? There is no competition with other farms, only because there aren’t nearest farms to create a real competition

7. Challenges for the future -Open restaurant and use local products (wine from farm vineyards; cheese from near villages, etc.) which have a lower environmental impact -Imrprove electric power, not only for pool and other kind of renewables - trying to be at “zero emissions” - more “green services” 1.In order to have a lower environmental footprint 2.be more innotvative in order to improve our energy efficency BE MORE “GREEN”!!!

8. 8 Thank you for your attention