1. BP – Project Planning (D) Lim Sei Kee @ cK

2. Business Plan Outline Section Heading Cover Page √ Table of Contents √ Executive Summary √ Industry, Target Customer, and Competitor Analysis √ Company Description Product/Service Plan Marketing Plan Operations and Development Plan Management Team Critical Risks Offering Financial Plan Appendix of Supporting Documents

3. The Content of a Business Plan Company Description ▫ When and where was this business started? ▫ What are the firm’s objectives? ▫ What are the nature and activity of the business? ▫ What is the firm’s form of organization? ▫ How is ownership of the firm to be structured?

4. You may also include the Company’s statement of aims and objectives A statement of what the business should achieve over a five (to ten) years period Vision: what the organization will be like in the future Mission statement: a statement of the overall purpose and aims SMART Objectives: quantitative goals. Functional objectives: objectives for the functional areas

5. The Content of a Business Plan Products/Service Plan ▫ Describes the product and/or service to be provided and explains its merits ▫ Points of differentiation from existing offers on the market ▫ Stage of development of the product or service

6. After this session, you should at least have… Business project idea Company / Partnership Name, Details Project Title Project Information (Industry, Customer, Competitor Analysis, Company Description, Service Plan)

7. Business project idea Describe your initial idea How you can develop your idea into a successful project?

8. Company / Partnership Name, Details ABC Company, XYZ Development Berhad, AAA Corporation, A&A Partnership Details of company / management team.

9. Project Title “Development of Ulu-Ulu Temburong National Park” “Surprise! Vending machines” “Development in Pulau Muara Besar” “Rebranding of Kolej IGS”

10. Project Information Purpose? Aims? Objectives? Analysis of Industry/Customers/Competitors Products provided OR Services offered – Full description.

11. Business Plan’s main purpose

12. Presentation @ 6 th November 2014 Presentation Title: Project Concept Presentation Date: 6 th November 2014 Presentation Time: 7.30PM Requirement: Submit your presentation slide on the same day!

13. You will be assessed through these factors: 1. Preparation 2. Organization 3. Subject Knowledge 4. Mechanics 5. Graphics 6. Eye Contact 7. Verbal Techniques Presentation Tips

14. Allow plenty of time for preparation. Structure your presentation into introduction, body, conclusion and questions. Make use of clear, powerful visual aids that do not overload your audience. Last but not least,