2. The Elements of Style by William Strunk, Jr. and E.B. White

3. 1. Place yourself in the background.

4. 2. Write in a way that comes naturally.

5. 3. Work from a suitable design.

6. 4. Write with nouns and verbs.

7. 5. Revise and rewrite.

8. 6. Do not overwrite.

9. 7. Do not overstate.

10. 8. Avoid the use of qualifiers.

11. 9. Omit needless words.

12. 10. Do not affect a breezy manner.

13. 11. Use orthodox spelling.

14. 12. Do not construct awkward adverbs.

15. 13. Avoid a succession of loose sentences.

16. 14. Vary your sentence structure and length.

17. 15. Avoid fancy words.

18. 16. Use active voice.

19. 17. Be clear.

20. 18. Do not inject opinion carelessly.

21. 19. Use figures of speech sparingly.

22. 20. Prefer the standard to the offbeat.