1. By Anne Mirkovic

2. Contents Introduction Background Aims & Audience Campaign Methods Material Tools Conclusion: Monitoring & Further Developments

3. Introduction “a professional activity delivered by qualified practitioners in schools. Counsellors offer troubled and/or distressed children and young people an opportunity to talk about their difficulties, within a relationship of agreed confidentiality” (BACP, 2013)

4. Background Information Recommendation & UK Policy Recommendations from UNCRC UK Policy Northern Ireland Wales National Strategy 2008 Scotland 2015 England – Needs greater development on the issue

5. Aims & Audience Promote issue of School Based Counselling Promote benefits of School Based Counselling Overall aim: Government to commit to a policy of placing a professional counsellor in all of England’s Schools Audience: Policy Makers Local Authorities, Schools & Public

6. Campaign Methods Timing of the Campaign Framing the issue- help children’s lives Raising Awareness – Benefits Conferences – DoE, Experts Local Events Press Releases Developing Relationships Policy-makers MPs and Civil Servants Supply Debates

7. Material Experts & Recommendations: Strathclyde University, IPPR Achievements – Welsh Strategy April 2008 Posters Leaflets Draft Policy Proposals

8. Tools Media 1. New Media: Social Networking Sites 2. Traditional Media: Expensive but effective Lobbying MP’s Alliances

9. Conclusion: Monitoring & Further Developments Continue attaining press coverage Persuading the target audience MP’s contacted about the issue Legislation –Education Committee Expansion to primary schools