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1 E-Com: Metrics to capture fundamental change CustomerDistribution Marketing Manufacturing Suppliers Customer DistributionMarketing Manufacturing Suppliers.

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Presentation on theme: "1 E-Com: Metrics to capture fundamental change CustomerDistribution Marketing Manufacturing Suppliers Customer DistributionMarketing Manufacturing Suppliers."— Presentation transcript:

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2 1 E-Com: Metrics to capture fundamental change CustomerDistribution Marketing Manufacturing Suppliers Customer DistributionMarketing Manufacturing Suppliers Source: Industry Canada; Forrester

3 2 Impacts of Electronic Commerce Consumer   price   quality   convenience   choice Business cost savings Levels of employment Changes in productivity Workplace impacts   teleworking Time Macro Micro Societal   Case studies of E-Com’s effect on: government, business, consumers   Indicators of E-Com’s impact on: productivity, employment, competition and differential impacts on sectors and regions   Indicators of E-Com’s broader impacts on: the workplace, leisure, learning......

4 3 Definition of Electronic Commerce E-Com: Business activities enabled by advanced information networking ICTs Trade and Commerce TCP/IP Closed Networks Internet

5 4 Definition of Electronic Commerce   Definition can be flexible within and across jurisdictions: any given report or research document must make explicit the definition being used.   International core set of statistics needed for comparative purposes: not all will be included in any particular definition of E-Com -- e.g. public sector activities   Precision is required for measurement of components of E-Com: e.g. what constitutes online payment.

6 5 Data Quality Issues Domestic and International  Timeliness  Reliability  Methodology  Forecasts  Appropriate Data Sources Readiness Impact Intensity

7 6 Canadian E-Com DataSources Canadian E-Com Data Sources Statistics Canada   Household Facilities and Equipment Survey   Household Internet Use Survey   Adult Education and Training Survey   Survey of Innovation (Services Industry)   Survey of Advanced Technology in Canadian Manufacturing   Forthcoming:   Business Survey on ICTs and E-Com   General Social Survey   Survey of Innovation and Related Activities in the Manufacturing Sector   Online Retail Survey IDC   The Canadian Consumer Internet Market (quarterly)   Canadian Internet Commerce (monthly bulletin) ACNeilsen   Canadian Internet Survey (annual) Angus Reid   The Interactive Reid Report (quarterly)

8 7 Industry Canada Industrie Canada February 18, 1999 ICTs, Business and Electronic Commerce: Data Requirements for Policy Development “OECD Workshop on Defining and Measuring Electronic Commerce” Richard Simpson, Director General Electronic Commerce Task Force Canada


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