1. Peak Fitness Marketing By: Ryan Wagner

2. Demographics Age: Target age will be 17-25. Age: Target age will be 17-25. Gender: Male and Female Gender: Male and Female Income: Any income status, but will have expectations for lower income because of college students. Income: Any income status, but will have expectations for lower income because of college students. Race: Any race. Race: Any race.

3. Psychographics Attitudes: People who have goals to stay fit, or to lose weight. Attitudes: People who have goals to stay fit, or to lose weight. Interests: Interests: Personal Trainer Nutritional/Fitness Plans Childcare 24 hour accessible gym.

4. Geographics Regions: Central Oklahoma Regions: Central Oklahoma Cities: Edmond, Stillwater, Norman Cities: Edmond, Stillwater, Norman Counties: Oklahoma, Cleveland, and Payne. Counties: Oklahoma, Cleveland, and Payne.

5. Product All the latest equipment All the latest equipment Free Weights Machines Many great classes Many great classes Swimming Pool Swimming Pool Sauna Sauna Basketball Courts Basketball Courts Indoor Track Indoor Track

6. Product Cont. Childcare Childcare Memberships Memberships Customer Service Customer Service

7. Price Memberships: Will vary depending on the length of the membership. Memberships: Will vary depending on the length of the membership. Discounts: Students, Memberships including childcare. Discounts: Students, Memberships including childcare. Healthy Snacks/Drinks: Will range from $0.75-$2.00. Healthy Snacks/Drinks: Will range from $0.75-$2.00.

8. Place First Location: Edmond (UCO) First Location: Edmond (UCO) Plan to expand: Norman (OU) and Stillwater (OSU). Plan to expand: Norman (OU) and Stillwater (OSU).

9. Promotion Flyers Flyers School Newspaper/Magazines School Newspaper/Magazines Radio Radio Website Website Put a promotion on the school’s website as well as creating our own website. Special Discounts Special Discounts Directed towards college students and parents.