2. The History of Type Styles (reduced): Renaissance Humanist Old Style Transitional Modern or Didone Slab Serif Sans Serif or Grotesque

3. Gothic: Imitating manuscript hands Humanist

4. Old Style: Better font-cutting, so more thick/thin contrasts, better- defined serifs. The basis for most literary fonts up to today.

5. Transitional: Baskerville as the classic Victorian font: Vertical stress, Stroke contrast, Horizontality for serifs

6. The Moderns Known as Didones (after Didot), Most famous example is Bodoni

7. Modern fonts or Didones in contemporary uses

8. Slab Serifs: late-Victorian, but very important modern style, for instance typewriters (Courier)

9. Sans Serif: Created in 19th c. by William Caslon (and called “grotesque”), but associated with 20th c. modernist architecture, and consequently science and engineering.

10. Generic associations for typefaces Pulp Fiction Movie Posters Comic Books Album Covers

11. Pulp Fiction

12. Movie Posters

13. Comic Books

14. Popular Music Album Covers

15. Heavy Metal fonts

16. Type fonts (and hand-drawn type) imitating art styles, handwriting, and all sorts of other stuff

17. Art Nouveau fonts: imitation of an arts and crafts style sweeping Europe in the early 20th century

18. Art Deco fonts

19. Hippie Fonts, Western Fonts, And so on…

20. Imitative fonts: imitating other writing media, including design

21. Don’t forget about: Italics Bold Bold Italic SMALL CAPS And, of course, effects such as Shadow HOLLOW and Shadow

22. Also note that literally thousands of freeware fonts are available for download at sites like fontspace.com