2. PSYA1: Cognitive Psychology Memory Mrs Leach The Nature of Memory Experimental Methods (Lab, Field, Natural)

3. The Specification

4. PSYA1 Memory What is A01 and A02? 3 Let’s apply this to a Donut… A01 Knowledge & Understanding Describe the Donut…. What is a Donut? What shape is it? What is it covered in? What ingredients does it contain? These questions are designed for you to demonstrate your knowledge and understanding of what a Donut is. You can do this in an exam by describing or outlining studies or theories. By doing this you are showing you know and understand! A02 Application & Evaluation What is your opinion of the Donut? What are it’s strengths? What are it’s weaknesses? How does it compare to other cakes? What evidence is there for and against this Donut? These questions are designed to develop your evaluation and critical thinking skills. You can do this in the exam by evaluating theories using strengths and weaknesses. You can also present research evidence to support or refute. What is AO1 and AO2?

5. You wake up one morning and you’ve lost your memory. Try to answer the following questions: 1. What do you normally do in a day that you would no longer be able to do? 2. What if you did not recognise your friends or family? 3. What experiences would you miss if you couldn’t remember TV programmes or news articles? 4. How could you plan your day if you forgot what you were thinking about a few minutes earlier ?

6. How will I know if I am learning? 1.Describe STM in terms of capacity, encoding and duration (AO1) 2.Describe LTM in terms of capacity, encoding and duration (AO1) 3. To provide evidence in the form of studies for each description. (AO2) 4.To explain what a lab experiment is and give advantages and disadvantages (AO3)

7. Types of Memory Short Term Memory Sensory Memory Long Term Memory Encoding Retrieval Rehearsal

9. Now or Later? The “Recency/Primacy” Effect (Murdock 1962)  Based on Murdock 1962 study. Laboratory experiment. presented participants with a list of words, one at a time, which they then recalled in any order (free recall).  Your teacher is going to read you a list of 20 words, your job is to remember as many of the words as possible, as soon as your teacher has finished reading them write them down straight away (silently, don’t discuss or talk) Evidence for STM and LTM

10. The “Primacy/Recency” effect You are now going to analyse the results. Your teacher will count up which words the class could remember. PositionWordNumber of people in class that remembered it! 1 st CAT 2 nd APPLE 3 rd BALL 4 th TREE 5 th SQUARE 6 th HEAD 7 th HOUSE 8 th DOOR 9 th BOX 10 th CAR 11 th KING 12 th HAMMER 13 th MILK 14 th FISH 15BOOK 16TAPE 17thARROW 18thFLOWER 19thKEY 20thSHOE

11. Now or Later? The “Recency/Primacy” Effect  Now plot your results on a graph: the X-axis will be word position and the Y-axis will be % recall.  Do you see a pattern? Does is look anything at all like this figure?: Now you are going to analyze the results of your memory study.

12.  You should have found that words read first and words read last are remembered better than words read in the middle! WHY? Can you explain why this is in terms of short term and long term memory??

13. Now or Later? The “Recency/Primacy” Effect  Explanation: This experiment provides evidence that there are 2 types of memory (short term & long term).  It is thought that memory is good for the words read last because they are still in short term memory (because you have just heard them) - this is the Recency effect.  And memory is good for the words read first because they made it into long term memory - this is the Primacy effect.

14. Research Methods Link  Lab experiments 4.To explain what a lab experiment is and give advantages and disadvantages

15.  Capacity  How much can it hold?  Encoding  How is information stored?  Duration  How long does information last?

16.  Encoding: info enters the brain via the senses and is then stored in various forms. A stimulus can be encoded visually as a word or picture, acoustically (sound) or semantically- (knowledge about the meaning of the word) glove

17. Capacity and Encoding

18. Short Term Memory Capacity Chunking Enoding Click Here to Continue

19. We are finding out about….. Capacity of STM Chunking in STM Encoding in STM All this by participating in some simple experiments. Click on the forward button to proceed.

20. Experiment 1- Capacity of STM  Before proceeding, you will need a pen/pencil and a sheet of paper.  When you go to the next page, you will be presented with a sequence of numbers, which will appear in the centre of the screen at one second intervals.  Try to memorise the numbers in sequence as they are presented.  When you hear a tone/see the word NOW appear, write the numbers down in the same order as they were presented, (serial recall), on the sheet of paper.  Click on the forward button to start Trial 1 of Experiment 1.

21. 74831962 NOW 5

22. How did you do? - see below  5 7 4 8 3 1 9 6 2  Miller, (1956) talks of ‘the magical number seven, plus or minus two’, meaning that:  on average, the capacity of STM is between 5 and 9 items of information.  Try the experiment again, this time with letters as the stimulus material, writing them down in the same order as they were presented, when you see the word NOW appear. You will need a fresh sheet of paper.  Click on the forward button to start Trial 2 of Experiment 1.

23. QAHERSBK NOW T

24. Difficult, isn’t it? - Answers below  Q A H E R S B K T  You probably found that you remembered between 5 and 9 items, digits or letters, on each trial, in line with Miller’s (1954) findings.  Now try Experiment 2 - click on the forward button for details.

25. Experiment 2  Before proceeding, you will need a pen/pencil and a fresh sheet of paper.  When you go to the next page, you will be presented with a line of letters across the centre of the screen which will appear for approximately 10 seconds.  Your task is to remember as many of the letters as you can, in the order in which they were presented.  When you see the word NOW appear on the screen, write down on your paper as many of the letters as you can remember, in the same order as they were presented.  Click on the forward button to start Trial 1 of Experiment 2.

26. G C E B T E C G C S E G N V Q A S NOW

27. Difficult, wasn’t it?  Now try it again, using a fresh sheet of paper, obviously!  Click on the forward button to start Trial 2 of Experiment 2.

28. GCE BTEC GCSE GNVQ AS NOW

29. You probably did better this time - Answers below. GCE BTEC GCSE GNVQ AS Why might this be? – (apart from having seen the stimulus material twice, an example of the practice effect).  Miller (56) found that the capacity of STM could be considerably increased by combining, or organising, separate ‘bits’ of information, e.g. letters or digits, into larger chunks.  Armed with your new-found knowledge, click on the forward button to try Trial 3 of Experiment 2, writing your answers on a fresh sheet of paper when the word NOW appears.

30. 1 9 0 0 1 9 1 4 1 9 1 8 1 9 3 9 1 9 4 5 2 0 0 0 NOW

31. How did you do this time? Answers below  1 9 0 0 1 9 1 4 1 9 1 8 1 9 3 9 1 9 4 5 2 0 0 0  Based on existing knowledge of the two World Wars of the 20th century, you might have been able to reorganise these 24 bits of information into 2 CHUNKS, i.e.: 1 The dates of the two World Wars, 1914-1918 and 1939-1945; 2 the beginning and end of the 20th century, 1900 and 2000.

32. Experiment 3 - Encoding in STM  As before, you will need a pen/pencil and a fresh sheet of paper.  When you go to the next page, you will be presented with a sequence of letters, which will appear in the centre of the screen at one second intervals.  Try to memorise the letters in sequence as they are presented.  When you hear a tone/see the word NOW appear, write the letters down in the same order as they were presented, (serial recall), on the sheet of paper.  Click on the forward button to start Trial 1 of Experiment 3.

33. BDTCPV NOW EG

34. How many did you get? - answers below.  B D T G C P E V  Remember, to count as correct, the letters must be in the correct sequence.  Armed with a fresh sheet of paper, click on the forward button to start Trial 2 of Experiment 3.

35. WLZQRA NOW FM

36. How did you do this time? - answers below  W L F Z M Q R A  You probably did better on trial 2, above. This is in line with previous research which has found that sequences of letters, ( Conrad, 1964), or words, ( Baddeley, 1966), which are acoustically similar, i.e. sound similar, are harder to recall from STM than sequences which are acoustically dissimilar.  Such acoustic confusion errors suggest that STM for such material mainly relies on a speech-based or acoustic code, even though the items were presented visually.  Conrad concluded that items are stored in STM as an acoustic code

37. Short Term Memory Duration

38. How long can you retain a new phone number before you have to write it down? …if you didn’t rehearse it?  The duration for which STM can retain info is temporary – a very short time  Not much research interest of this aspect, but…  …some findings suggest only a few seconds before it fades/decays (unless we rehearse it)

39. Activity: duration of STM  This next experiment was first carried out by married couple Peterson & Peterson (1959)  Got students to recall combinations of 3 letters (trigrams), after longer and longer intervals.  During the intervals, students were prevented from rehearsing by a counting task!  On the next screen, you will see a trigram for a few seconds.  A 3-digit number will then appear in its place. When this happens, start counting backwards in 3’s from the number until you are told to stop.  Pens down…. ready?

40. V J P 303

41. X G A 419

42. K Z Y 297

43.  Their findings suggest that our STM fades in under a half a minute if we are not rehearsing it: After 18secs, fewer than 10% recalled correctly. After only 3secs, 80% recalled correctly. Recall got progressively worse as the delay grew longer!

44. The Nature of Short and Long Term Memory Peterson and Peterson (1959) Investigated the duration of STM, preventing rehearsal Findings: 3 second interval (condition 1) – more words recalled 18 second interval (condition 6) – less recalled Conclusion: Information stays in STM for less than 18 secs if verbal rehearsal is prevented. Most actually disappears in the first few seconds.

45.  Capacity  How much can it hold?  Encoding  How is information stored?  Duration  How long does information last?

46.  Capacity  How much can it hold?  Encoding  How is information stored?  Duration  How long does information last? Our LTM is so big it is impossible to measure so it can hold and UNLIMITED amount of information They can last a life time so it depends how long you live!

47. LTM- Capacity  Seems to be limitless- so why do we forget things?  Memories last a long time, however we are not always able to retrieve the info.  Evidence- the ‘tip of the tongue’ phenomena

48. Encoding Storage Retrieval

49. LTM- Duration- Lasts a lifetime? Bahrick at al (1975)  Natural experiment 400 ppts aged 17-74 asked to list high school classmates, names, recognise classmates photos, recognise classmates names.

51. LTM- Duration- Lasts a lifetime?  Bahrick at al (1975) Results  Test < 15 years since school recognition was 90% accurate for names and photos  Test = 48 years later, 80% names, 70% photos!  Free recall- less good ◦ 15 years- 60% ◦ 48 years 30%

52. LTM- Duration- Lasts a lifetime?  Bahrick at al (1975)  Conclusions  Our memories can last a long time.  Recognition is better than recall- suggests memories are there but we can’t access them.

53. The Long Term Memory Encoding

54. Activity: encoding in LTM n Try to memorise them in order, and wait for the word “NOW!” before you write…

55. SNOOZEKIPSNORERESTNAPDOZESLUMBERSLEEPYAWNDREAM NOW!

56. Now write down as many as you can remember. You should have done ok, as you were using your STM n Based on Baddeley (1966) n Presented lists of 10 short words one at a time n Some lists were semantically similar, others not n Tested immediately & then after 20 min delay n Found that after 20 mins, they did poorly on the semantically similar words n This suggests that we encode LTMs according to what they mean – so we get similar-meaning things confused! n Encoding in LTM is “semantic” – meaning-based

57. Baddeley (1966)  Participants were given four sets of words to recall in order. For the STM task they had to recall them immediately following presentation and for the LTM task they had to be recalled following a longer time interval.  Set 1 were words that all sounded similar, for example: cat, mat, cap, map…  Set 2 were words that sounded differently for example: dog, bin, cup, pen….  Set 3 were words of similar meaning for example: big, large, huge, vast…  Set 4 were words of different meaning for example: huge, good, light, blue….  The researchers then recorded the how many mistakes were made in recalling the sets of words.

58. Findings  STM - In the STM procedure participants made significantly more mistakes on words that sounded alike so for example would confuse cat and cap etc. Similarly with letters, S and X would be confused as would M and N and P and B etc.  Conclusion - It was concluded that in STM information is encoded by its sound (acoustically) so when we recall information from STM similar sounding words get confused.  LTM In the LTM procedure participants were far more likely to confuse words of similar meaning replacing huge with vast or night and dark etc.  Conclusion - It was concluded that in LTM information is encoded by its meaning (semantically). 

59. Can you distinguish between STM and LTM? Look back at what you have learnt today so far. Use the table provided to produce a summary of the differences between STM and LTM Include the research studies

60. Plenary Activity (Include studies) DefinitionSTMLTM Capacity Encoding Duration

61. The Nature of Short and Long Term Memory STM and LTM differ in 3 important ways 1. DURATION STM – very limited (<20 secs) LTM - potentially unlimited (a persons’ lifetime) 2.CAPACITY - How much can be held in memory. STM – limited (7 +/- 2 chunks) LTM- potentially unlimited capacity 1. ENCODING STM- mainly encoded acoustically (sound) LTM – mainly encoded semantically (meaning)

62. Research Methods Link  Lab experiments  Conducted in a special environment where variables can be carefully controlled.  Participants are aware that they are taking part in an experiment.  They may or may not know the true aims of the experiment. (Is this ethical?) To explain what a lab experiment is and give advantages and disadvantages

63. Strengths and weaknesses of Lab Experiments Well controlled. Permits us to study cause and effect. Confounding variables minimised. Can be replicated (copied/repeated)  Artificial or contrived.  Participants know they are being studied, which is likely to affect their behaviour.  Investigator may influence results.  The setting is not like real life – low in mundane realism.  Because IV and DV have been operationalised it doesn’t represent real-life experiences e.g. trigrams to test memory  Low ecological validity Ethical Issues Deception Informed consent (is it truly voluntary?) Psychological harm

64. Tasks Complete the key study sheets on each of the experiments covered today. Have a go at evaluating them! Finish for homework

65. How will I know if I am learning? 1.Describe STM in terms of capacity, encoding and duration (AO1) 2.Describe LTM in terms of capacity, encoding and duration (AO1) 3. To provide evidence in the form of studies for each description. (AO2) 4.To explain what a lab experiment is and give advantages and disadvantages (AO3)